Download Colgate 360

Colgate 360
Colgate 360
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Toothbrush
Tagline/ Slogan
For a healthier whole mouth clean
USP
1/4
Colgate 360
Colgate 360 is designed to give a healthier whole mouth clean
STP
Segment
Personal Care – Oral Hygiene - Toothbrush available in 6 variants
Target Group
Premium Category Toothbrush for high income groups
Positioning
Colgate 360 revolutionizes oral care. Its uniquely designed features clean the teeth, tongue, cheeks an
SWOT Analysis
Strengths
2/4
Colgate 360
1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria
2. Wide thumb grip area for better control while brushing
3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth
4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Surround, Deep Clean
Weaknesses
1.Premium product and high price which will not cater to the masses at large in the market
2.Toothbrush design can prove complex for some of the users who use basic toothbrushes
Opportunities
1.Creating further awareness regarding oral hygiene and attracting larger target markets for their toothb
2. Good Media campaign to showcase the multiple features the brush has to offer
Threats
1. Many competitors and variants present in oral dental care market
2. Use of toothbrush still not prevalent in many rural parts of the country
Competition
3/4
Colgate 360
Competitors
1. Oral-B
2. Pepsodent
3. Anchor
4/4