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View More About How We Use Cookies and Related Technologies
The following provides some information on the types of cookies E*TRADE uses and how you
can control and delete these cookies. We encourage you to review our complete Privacy Policy
https://global.etrade.com/sg/en/sg-privacy-statement to learn more about our information
practices.
Topics:
 What cookies are and how E*TRADE uses them
 How to control and delete cookies
 List of main E*TRADE cookies
 List of main third parties that appear on the E*TRADE site and which use cookies
 List of main third parties that help us to provide content or host sections of our site
What cookies are and how E*TRADE uses them
Cookies are files saved to an Internet user’s computer that store a limited amount of information.
For example, some cookies help us remember your computer and streamline the login process,
some are used to authenticate you as a user on our systems, and some cookies help us deliver
advertising that is more customized to your needs on our Web site and the Web sites of our
partners.
A cookie can either be stored in your computer’s memory temporarily and automatically deleted
when you close your Web browser (a “session” cookie) or placed on your hard drive (a
“persistent” cookie) by a Web server. A persistent cookie is not deleted when the browser is
closed and will stay in one of your browser’s subfolders until you delete it manually or your
browser deletes it based on the cookie’s expiration period.
Browser Cookies: Browser cookies are used by E*TRADE and its partners for targeted
marketing activities and Web site analytics. When you are on the E*TRADE web site, browser
cookies are placed on your computer by E*TRADE as well as by third-parties. The information
that we collect and share (e.g., IP Address of your computer and pages viewed) does not contain
customer or consumer names, addresses, telephone numbers, or email addresses. This
information helps our company refine and improve our Web site content and presentation,
deliver relevant advertising regarding E*TRADE products and services on other Web sites you
visit and optimize our placement in search engine results.
Flash Cookies: In addition to general browser cookies, we use Local Shared Objects (sometimes
referred to as “Flash cookies” that are built for use with the Adobe® Flash® Player), for fraud
prevention and detection purposes, to personalize and to enhance Web site presentation and
functionality, as well as to distinguish customers from visitors to our Web site. Unlike general
browser cookies, Flash cookies may not be easily managed through your browser controls and
are not saved in your browser’s temporary Internet files. Flash cookies remain in your Flash
Player folder until they are removed, as described below (E*TRADE may also set Flash cookies
to expire).
Web Beacons: E*TRADE also uses Web Beacons (also known as clear gifs or pixel tags),
which are images that we incorporate onto our Website to analyze advertising campaigns and the
general usage patterns of Web site visitors. E*TRADE uses Web Beacons to help manage online
advertising and site traffic analysis. These image files are provided by third parties for external
ad management, search marketing tracking, affiliate marketing, and etrade.com site analytics. In
all such instances, the Web Beacon is used to collect your computer’s IP Address and certain
other limited information when you are on our Web site. We do not collect your name, e-mail
address, or telephone numbers using this technology. For example, with online advertising
campaigns, Web Beacons enable third parties to recognize a cookie on your Web browser, which
in turn enables us to learn which advertisements bring unique users to etrade.com from other
locations on the Web.
How to control and delete cookies
You can control and delete cookies by following the directions below. In addition, under the
section below titled, “List of third parties that appear on the E*TRADE site and which use
cookies,” we have provided instructions on how to opt out of specific types of third party
advertising cookies. Please keep in mind, though, that refusing cookies may affect your
experience on our Web site.
Browser Cookies: For browser cookies, you may delete or prevent placement of cookies by
following the instructions contained in the Help section of your browser, or for certain cookies,
you may visit the Network Advertising Initiative at
http://www.networkadvertising.org/managing/opt_out.asp and opt out of the behavioral
advertising delivered by the NAI’s member companies.
Flash Cookies: To delete or prevent placement of Flash cookies, you will need to visit the Adobe
Flash Player Help site at www.adobe.com/go/settingsmanager, click on the hyperlink for
“Website Privacy Settings panel” on the left hand side of the screen and follow the instructions
for preventing third-party Flash content from storing data on your computer.
Web Beacons: Because Web Beacons or clear gifs are included within the recipe for a web page
(just the same as any other content request), you cannot opt out or refuse them. However, where
they are used in conjunction with cookies, one can either opt out of cookies or change the cookie
settings in your browser. In other instances, such as in the case of emails, clear gifs are not used
in conjunction with cookies and if you are unhappy with the use of clear gifs in such manner,
then you should not use the Web site or register to receive emails.
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List of main E*TRADE cookies
This is a list of the main cookies set by the E*TRADE website, and a short description of what
each cookie is used for. There are other cookies that E*TRADE uses that relate to particular
functions, settings, and web page and site uses and performance. If the cookie only lasts for the
duration of the session, we have made note of that below.
Cookie name
Purpose
SMSESSION
Used to store the user ID and a unique session ID for the
purposes of authentication and session control. Required for
session. Lasts for only duration of session.
selected_cspcid
Used in conjunction with validation purposes during login.
Required relative to log-in and validation. Lasts for only duration
of session.
last_login_time
Used to store the last log-in time and is required so that last login time is displayed to the customer. Lasts for only duration of
session.
CRC_SESSION
Used in conjunction with session and is required for session
control.
JSESSIONID
Used for session optimization. This cookie improves the
functionality of the website.
mbox
Web analytics. This cookie is part of the Omniture platform, but
is placed from an E*TRADE domain and contains a unique
identifier.
s_cc
Web analytics. This cookie is part of the Omniture SiteCatalyst
platform, but is placed from an E*TRADE domain. This cookie
is set and read by code to determine whether cookies are
enabled. Lasts for only duration of session.
SC_pvp
Web analytics. This cookie is part of the Omniture SiteCatalyst
platform, but is placed from an E*TRADE domain. It collects
the name of the previous page the user was on.
s_ppv
Web analytics. This cookie is part of the Omniture platform, but
is placed from an E*TRADE domain. It is used to store the
percentage of the page that was displayed vertically to the enduser. Lasts for only duration of session.
s_sq
Web analytics. This cookie is part of the Omniture platform, but
is placed from an E*TRADE domain. This cookie contains
information about the previous link clicked by the user. Lasts for
only duration of session.
PLT_LOGOUT_TIME
This cookie holds the expected logout time. Required for session
expiration warning. Lasts for only duration of session.
PLT_POPUP_NAME
This cookie holds the name to be used for the logout popup
window. Required for session expiration warning. Lasts for only
duration of session.
PLT_MASTER_ID
Stores webpage information that is required for session
expiration warning. Lasts for only duration of session.
WRC_ID
Used to store IP address and time stamp.
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*_locale
Ghome
includesptab
et_site
user
sp.emp_idx
et_segment
DeviceTokenFSO
RSADevicePrint
rsa_fso.sof
Used to store time zone locale information. Required for timezone and other region-specific settings.
Used to store customer type, country, and the locale. Required
for language settings.
Used to indicate whether to display the stockplan tab for the
user. Required for website content delivery. Lasts for only
duration of session.
Used to deliver content and identify category of user. Required
for website content delivery. Lasts for only duration of session.
Used to store and recognize the current user login. Required for
certain instances of session identification and/or control. Lasts
for only duration of session.
Used to store an index of a stockplan account in the account list.
Required for delivering stockplan-related content on the website.
Web analytics. This cookie is part of the Omniture platform, but
is placed from an E*TRADE domain.
Used for fraud detection and prevention. Lasts for only duration
of session.
Used for fraud detection and prevention. Lasts for only duration
of session.
Flash cookie used for fraud detection and prevention. Directions
on how to delete or manage Flash cookies can be found at:
www.adobe.com/go/settingsmanager.
List of main third parties that appear on the E*TRADE site and which use cookies
Below is a list of the main third party cookies that appear on the E*TRADE site. If you would
like additional information about these cookies, you should review the third party’s privacy
policy. We have provided links below on how to opt out of receiving these cookies.
Cookies
Purpose
AOL
AOL provides targeted marketing services, allowing E*TRADE
to understand audience characteristics of users that visit their
website and/or view their ads. The service uses cookies to store
information to help understand visits made by users to the
website and clicks made on ads. You can opt out of receiving
cookies from AOL at: http://advertising.aol.com/privacy.
Atlas (Microsoft)
Atlas provides analytics and marketing management. These
services use cookies to collect information about visits and other
activity on the site, to determine the effectiveness of the
advertisements, and to show ads based on previous interactions
with the site. You can opt out of receiving cookies from Atlas at:
http://choice.live.com/advertisementchoice/.
DoubleClick (Google)
DoubleClick manages and serves advertisements. The service
uses cookies to collect information about web pages visits made
by users and uses that information to provide targeted
advertising. You can opt out of receiving cookies from
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Emediate
Invite Media (Google)
Media Mind Technologies
Omniture
Right Media (Yahoo!)
Google Analytics
AdWords (Google)
DoubleClick at:
https://www.google.com/settings/ads/onweb/?hl=en&sig=ACi0T
Ch19MtqyZygx1gMMt1mWVY5El_YwJEEz0_euhL5L6QEKE
atNFYwnaHB6fGmCXBauSYHma8jZ2Io_KLTwSq_YdN9JBtNePftCom9OTOrJJ_Z_hX2IEaRSd9QBXpUP4Xu
ugodpDHkoBcrhwvisXLihFEENGhwTCJEPvrSfoo4xAPkqPhY
so&hl=en#display_optout.
Emediate provides ad serving technology for online advertising
delivery and management. Emediate uses cookies to provide
users with unique ads, to sequence ads in a series, and to
measure the number of unique visitors that have viewed the ad.
You can opt out from Emediate cookies by going to their privacy
policy and contacting them through the link. The link to contact
Emediate is at: http://www.emediate.com/143/.
Invite Media uses cookies to collect information to measure the
success of online advertising campaigns. You can opt out of
receiving cookies from Invite Media at:
http://assets.invitemedia.com/opt-out.html.
MediaMind uses cookies to collect information related to
advertising campaign results in order to provide more suitable
advertising for users. You can opt out of receiving cookies from
MediaMind at: http://www.youronlinechoices.com/wpcontent/plugins/optout/callback?status=optedout&token=MMTo
ken.
Omniture provides metrics, web analytics, and statistical
information to E*TRADE. Omniture uses cookies to collect
information about audience characteristics and to customize
promotions. You can opt out of receiving cookies from Omniture
at: http://www.omniture.com/en/privacy/2o7 and
http://www.omniture.com/en/privacy/visualsciences/policy.
Right Media runs an online ad exchange allowing companies to
buy and sell ad space on websites. Right Media uses cookies to
evaluate the performance of the site. You can opt out of
receiving cookies from Right Media at:
http://content.yieldmanager.edgesuite.net/opt_out.html.
Google Analytics is a web analytics tool that helps E*TRADE to
understand how visitors engage with our site. Google Analytics
uses cookies to collect information, such as what time the site
visit occurred, whether the visitor is a repeat visitor, and the
identity of the referring site. You can opt out of receiving
cookies from Google Analytics at:
https://tools.google.com/dlpage/gaoptout?hl=None.
AdWords helps support E*TRADE’s advertising efforts when
people search for us on Google. AdWords uses cookies to help
us to determine how many people who click on our ads are
purchasing our products. You can opt out of receiving cookies
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TubeMogul
Chartbeat
from AdWords at:
http://support.google.com/adwords/bin/answer.py?hl=en&answe
r=2404188.
TubeMogul provides a platform to help advertisers place
advertisements into videos that you view. TubeMogul uses
cookies to help us understand and analyze how our cookies are
employed to understand viewership data, to improve user
experience, and to report on the effectiveness of our campaigns.
You can opt out of receiving cookies from TubeMogul at:
http://www.tubemogul.com/company/privacy.
Chartbeat is an analytics company that provides E*TRADE with
real-time data. Chartbeat uses cookies to understand how users
are interacting with our site, to be able to calculate “new” versus
“returning” users. For more information about how Chartbeat
uses cookies, go to: http://chartbeat.com/privacy/.
List of main third party cookies that help us to provide content or host sections of our site
We have third party partners or use third-party services to help us deliver some of E*TRADE’s
content and services to you. Many of these cookies have the same name and function of the
cookies described above. However, these third parties may also use additional cookies to
enhance performance, provide functionality, or conduct web analytics.
Cookies
Purpose
Forex Capital Markets, LLC Provides support, content, and web pages for our online trading
platform.
Markit On Demand, Inc.
Provides support, content, and web pages for our online trading
platform.
Bond Desk Group LLC
Provides trading and wealth management solutions and web
pages for our online trading platform.
Econoday
Provides support for certain website content.
Oracle
Provides embedded website services for E*TRADE.
BlueStreak
Provides embedded or hosted video content.
YouTube
Provides embedded or hosted video content.
Brightcove
Provides embedded or hosted video content.
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