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COVER LETTER The Advisory Board Company BRYANFARKAS RE: Art Director Employment Position S ENIO R AR T DIR ECTOR 1.804.370.9018 To Whom It May Concern: [email protected] It is with great enthusiasm that I submit my application for consideration for the Art Director role with your company. Given my design experience over the course of 16 years working in advertising, I believe I would be a perfect fit for this job. After researching and learning more about The Advisory Board Company and Royall & Company, I would consider it a privilege to work within the organization. farkascreates.com I graduated from Virginia Commonwealth University with a Bachelor of Fine Arts in Graphic Design, and have dedicated my entire career to that field. I currently work for The King Agency in Richmond, Virginia where my clients include McGeorge Toyota, Mac Tools, Sentara Martha Jefferson, Performance Food Groups among others. In this position, I am responsible for all of the design elements created within the agency including print ads, web design, direct marketing materials, and TV concepts. At my previous job with Free Agents Marketing, our largest client was Bon Secours Health System. While there, I helped create and concept design and campaign ideas across their entire system including areas related to: overall brand work, orthopedics, cancer, and sports medicine initiatives. Examples of creative work included all web design for each service line as well as all print ads, TV concepts, in-office brochures, direct mail pieces to patients and physicians, and out of home billboard design. One of my favorite projects that I worked on was for the opening of the Bon Secours Washington Redskins Training Camp. It combined my passion for design work with my passion for sports as I was a pitcher for the VCU baseball team. My creative team was in charge of creating all direct mail and promotional pieces for the grand opening. Materials created for that opening helped generate enough buzz that it was a record breaking attendance year for Redskins Training Camp. And while the Redskins project tapped into my passion for sports, the project I worked on for Movin’ Mania, a fitness based initiative for children sponsored by Bon Secours, tapped into the love I have for kids. As a father to three young children, I understand the importance of teaching healthy and active lifestyles to kids. With Movin’ Mania, I designed an entire web experience aimed to teaching children tips and tricks about fitness as well as an introduction to an entire fitness based team of characters – The Movin’ Maniacs. Using my own children for inspiration, I created five characters including their names, their costumes and their own unique characteristics that would get kids interested in fitness. In addition to the above projects, I have also won several awards. This is not what makes me come to work. It’s my passion for design that keeps me coming back. I look forward to hearing from you. Thank you for your time and consideration. Sincerely, Bryan Farkas EDUCATION Bachelor of Fine Arts in Graphic Design Virginia Commonwealth University 05/02 WORK EXPERIENCE BRYANFARKAS S E NIO R AR T DIR ECTOR SENIOR ART DIRECTOR 04/15-Present The King Agency, Richmond, VA [email protected] Lead Art Director responsible for all creative design elements for agency client portfolio including direct marketing, direct mail and promotional materials, TV concepts, print, out-of-home executions and web design. Clients include: Sentara Martha Jefferson Hospital, McGeorge Toyota, Mac Tools, Performance Food Groups among others. farkascreates.com Responsibilities include: 1.804.370.9018 • Rebranding efforts for McGeorge Toyota through implementation of “Random Acts RELATED STRENGTHS Consummate team player and professional with a deep passion for creative and artistic design. 16-year track record of consistently generating innovative ways of thinking across multiple media platforms including TV, print, digital, direct marketing materials and web design. Expert at brand development and integration using established standards and guidelines to maintain consistency. A proactive problem solver dedicated to the entire creative process – from motivating and mentoring to delivering impeccable creative solutions to building trust with clients along the way. Strengths lie in motivation and a no nonsense attitude toward success while producing the best results possible. Being a former collegiate and minor league baseball player helped foster the strong determination to always compete at the highest level – personally and professionally. PROFESSIONAL SKILLS Photoshop Illustrator Indesign Basic HTML/CSS PERSONAL SKILLS Team Work Networking Communication Leadership of McGeorge” integrated campaign with a focus on deliverables including TV, web design, digital banners, and truck wrap. • Developed a digital and print campaign for Martha Jefferson Hospital to showcase its innovative 3D mammography procedures as well as highlight the importance of proactive breast cancer screenings. • Rebranded various lines of food products for Performance Food Group through new logo and typeface treatments. • Developed concept for Mac Tools recruitment video in Orlando, Florida by creating a parallel union between Mac Tools and Disney World as being the foundation and tools that maintain the magic of the Magic Kingdom. • Helped lead the charge in redesigning and rebranding The King Agency’s website – from overall design elements to web user flow and experience. SENIOR ART DIRECTOR 02/09-04/15 Free Agents Marketing, Richmond, VA Lead Art Director responsible for all creative design elements for agency client portfolio including direct mail, promotional materials, TV concepts, print, OOH executions, digital advertising and web design. Clients included: Bon Secours Virginia Health System, Bizport, Tricycle Gardens, EVB, and UC Health System. Responsibilities included: • Created “Fandemonium” campaign for the Bon Secours Washington Redskins Training Center to promote the first year of camp in Richmond, Virginia. Deliverables included TV and social media campaign to create excitement and increase attendance for the general public as well as a designed “Welcome to Camp” invitation and swag kit for CEO’s of local Richmond businesses. This campaign played a significant role in generating record attendance for the event. • Developed the look, feel, and brand for Movin’ Mania, a fitness initiative for children sponsored by Bon Secours. Deliverables included web design, logo development and creation of the Movin’ Maniacs – five separate characters inspired by my own children – from names and characteristics to costumes. • Developed the look, feel, and logo for Bon Secours Class-A-Roll, one of Central Virginia’s first mobile learning kitchens. Deliverables included web design, promotional materials, digital advertising, and van wrap. • Led the charge in rebranding Bizport, a local printing company in Richmond, VA, including new website, new logo, and overall voice. • Helped rebrand Tricycle Gardens, a community garden initiative, including new logo as well as promotional materials to be placed in participating neighborhood stores. • Worked on all initiatives for Bon Secours Virginia Health System with deliverables focused on orthopedics, cancer, cardiac and sports medicine initiatives. ASSISTANT ART DIRECTOR 12/07-02/09 Circuit City, Richmond, VA Assistant Art Director responsible for creating and managing new brand concepts with a focus on weekly grand openings across the country and development of overall brand and voice of the company, including private label packaging. BRYANFARKAS S E NIO R AR T DIR ECTOR 1.804.370.9018 [email protected] farkascreates.com RELATED STRENGTHS Consummate team player and professional with a deep passion for creative and artistic design. 16-year track record of consistently generating innovative ways of thinking across multiple media platforms including TV, print, digital, direct marketing materials and web design. Expert at brand development and integration using established standards and guidelines to maintain consistency. A proactive problem solver dedicated to the entire creative process – from motivating and mentoring to delivering impeccable creative solutions to building trust with clients along the way. Strengths lie in motivation and a no nonsense attitude toward success while producing the best results possible. Being a former collegiate and minor league baseball player helped foster the strong determination to always compete at the highest level – personally and professionally. PROFESSIONAL SKILLS Photoshop Illustrator Indesign Basic HTML/CSS PERSONAL SKILLS Team Work Networking Communication Leadership Responsibilities included: • Collaborated with colleagues and gave design direction on various marketing pieces such as direct mail, bill stuffers, web layout, and mobile wraps for outdoor venues. • Assisted in management of creation and design for the front and back covers of the Sunday Circular. • Assisted in the creation of the style guide for various seasonal promotions including holiday sales. DESIGNER 07/06-12/07 Techead, Richmond, VA Full-time contract designer work with Circuit City Store Support Center Marketing Team. ASSISTANT ART DIRECTOR 08/05-07/06 Pro-Motions, Inc., Richmond, VA Assistant Art Director managing department personnel while working with large pharmaceutical companies to create and manage new and existing design, brand management, and production. Clients included: Glaxo, Smith & Kline, Sandoz, Procrit. SENIOR GRAPHIC DESIGNER 07/00-08/05 Graphics-3, Richmond, VA Senior Graphic Designer focused on both print and web design as well as logo development and branding. Clients included: VMI, Fultz & Associates, Siddall, The Martin Agency. AWARDS & ACHIEVEMENTS ADDYs, Richmond Show, PRSA, Tellys, Summit International Creative, National Healthcare Marketing, Service Industry Advertising Awards, Virginia Bankers Association