Download Print My Resume - Bryan Farkas | Senior Art Director

COVER LETTER
The Advisory Board Company
BRYANFARKAS
RE: Art Director Employment Position
S ENIO R AR T DIR ECTOR
1.804.370.9018
To Whom It May Concern:
[email protected]
It is with great enthusiasm that I submit my application for consideration for the
Art Director role with your company. Given my design experience over the course
of 16 years working in advertising, I believe I would be a perfect fit for this job.
After researching and learning more about The Advisory Board Company and
Royall & Company, I would consider it a privilege to work within the organization.
farkascreates.com
I graduated from Virginia Commonwealth University with a Bachelor of Fine Arts in
Graphic Design, and have dedicated my entire career to that field. I currently work for
The King Agency in Richmond, Virginia where my clients include McGeorge Toyota, Mac
Tools, Sentara Martha Jefferson, Performance Food Groups among others. In this position,
I am responsible for all of the design elements created within the agency including print
ads, web design, direct marketing materials, and TV concepts.
At my previous job with Free Agents Marketing, our largest client was Bon Secours
Health System. While there, I helped create and concept design and campaign ideas
across their entire system including areas related to: overall brand work, orthopedics,
cancer, and sports medicine initiatives. Examples of creative work included all web
design for each service line as well as all print ads, TV concepts, in-office brochures,
direct mail pieces to patients and physicians, and out of home billboard design.
One of my favorite projects that I worked on was for the opening of the Bon Secours
Washington Redskins Training Camp. It combined my passion for design work with my
passion for sports as I was a pitcher for the VCU baseball team. My creative team was in
charge of creating all direct mail and promotional pieces for the grand opening. Materials
created for that opening helped generate enough buzz that it was a record breaking
attendance year for Redskins Training Camp.
And while the Redskins project tapped into my passion for sports, the project
I worked on for Movin’ Mania, a fitness based initiative for children sponsored by
Bon Secours, tapped into the love I have for kids. As a father to three young children,
I understand the importance of teaching healthy and active lifestyles to kids. With
Movin’ Mania, I designed an entire web experience aimed to teaching children tips
and tricks about fitness as well as an introduction to an entire fitness based team
of characters – The Movin’ Maniacs. Using my own children for inspiration,
I created five characters including their names, their costumes and their own
unique characteristics that would get kids interested in fitness.
In addition to the above projects, I have also won several awards. This is not what
makes me come to work. It’s my passion for design that keeps me coming back. I look
forward to hearing from you. Thank you for your time and consideration.
Sincerely,
Bryan Farkas
EDUCATION
Bachelor of Fine Arts in Graphic Design
Virginia Commonwealth University 05/02
WORK EXPERIENCE
BRYANFARKAS
S E NIO R AR T DIR ECTOR
SENIOR ART DIRECTOR
04/15-Present
The King Agency, Richmond, VA
[email protected]
Lead Art Director responsible for all creative design elements for agency client portfolio
including direct marketing, direct mail and promotional materials, TV concepts, print,
out-of-home executions and web design. Clients include: Sentara Martha Jefferson
Hospital, McGeorge Toyota, Mac Tools, Performance Food Groups among others.
farkascreates.com
Responsibilities include:
1.804.370.9018
• Rebranding efforts for McGeorge Toyota through implementation of “Random Acts
RELATED STRENGTHS
Consummate team player and professional
with a deep passion for creative and artistic
design. 16-year track record of consistently
generating innovative ways of thinking
across multiple media platforms including
TV, print, digital, direct marketing materials
and web design. Expert at brand
development and integration using
established standards and guidelines to
maintain consistency. A proactive problem
solver dedicated to the entire creative
process – from motivating and mentoring
to delivering impeccable creative solutions
to building trust with clients along the way.
Strengths lie in motivation and a no
nonsense attitude toward success while
producing the best results possible. Being
a former collegiate and minor league
baseball player helped foster the strong
determination to always compete at the
highest level – personally and professionally.
PROFESSIONAL SKILLS
Photoshop
Illustrator
Indesign
Basic HTML/CSS
PERSONAL SKILLS
Team Work
Networking
Communication
Leadership
of McGeorge” integrated campaign with a focus on deliverables including TV,
web design, digital banners, and truck wrap.
• Developed a digital and print campaign for Martha Jefferson Hospital to showcase
its innovative 3D mammography procedures as well as highlight the importance of
proactive breast cancer screenings.
• Rebranded various lines of food products for Performance Food Group through
new logo and typeface treatments.
• Developed concept for Mac Tools recruitment video in Orlando, Florida by creating
a parallel union between Mac Tools and Disney World as being the foundation and
tools that maintain the magic of the Magic Kingdom.
• Helped lead the charge in redesigning and rebranding The King Agency’s website
– from overall design elements to web user flow and experience.
SENIOR ART DIRECTOR
02/09-04/15
Free Agents Marketing, Richmond, VA
Lead Art Director responsible for all creative design elements for agency client portfolio
including direct mail, promotional materials, TV concepts, print, OOH executions, digital
advertising and web design. Clients included: Bon Secours Virginia Health System,
Bizport, Tricycle Gardens, EVB, and UC Health System.
Responsibilities included:
• Created “Fandemonium” campaign for the Bon Secours Washington Redskins Training
Center to promote the first year of camp in Richmond, Virginia. Deliverables included
TV and social media campaign to create excitement and increase attendance for the
general public as well as a designed “Welcome to Camp” invitation and swag kit for
CEO’s of local Richmond businesses. This campaign played a significant role in
generating record attendance for the event.
• Developed the look, feel, and brand for Movin’ Mania, a fitness initiative for children
sponsored by Bon Secours. Deliverables included web design, logo development
and creation of the Movin’ Maniacs – five separate characters inspired by my own
children – from names and characteristics to costumes.
• Developed the look, feel, and logo for Bon Secours Class-A-Roll, one of Central Virginia’s
first mobile learning kitchens. Deliverables included web design, promotional materials,
digital advertising, and van wrap.
• Led the charge in rebranding Bizport, a local printing company in Richmond, VA,
including new website, new logo, and overall voice.
• Helped rebrand Tricycle Gardens, a community garden initiative, including new logo
as well as promotional materials to be placed in participating neighborhood stores.
• Worked on all initiatives for Bon Secours Virginia Health System with deliverables
focused on orthopedics, cancer, cardiac and sports medicine initiatives.
ASSISTANT ART DIRECTOR
12/07-02/09
Circuit City, Richmond, VA
Assistant Art Director responsible for creating and managing new brand concepts with
a focus on weekly grand openings across the country and development of overall brand
and voice of the company, including private label packaging.
BRYANFARKAS
S E NIO R AR T DIR ECTOR
1.804.370.9018
[email protected]
farkascreates.com
RELATED STRENGTHS
Consummate team player and professional
with a deep passion for creative and artistic
design. 16-year track record of consistently
generating innovative ways of thinking
across multiple media platforms including
TV, print, digital, direct marketing materials
and web design. Expert at brand
development and integration using
established standards and guidelines to
maintain consistency. A proactive problem
solver dedicated to the entire creative
process – from motivating and mentoring
to delivering impeccable creative solutions
to building trust with clients along the way.
Strengths lie in motivation and a no
nonsense attitude toward success while
producing the best results possible. Being
a former collegiate and minor league
baseball player helped foster the strong
determination to always compete at the
highest level – personally and professionally.
PROFESSIONAL SKILLS
Photoshop
Illustrator
Indesign
Basic HTML/CSS
PERSONAL SKILLS
Team Work
Networking
Communication
Leadership
Responsibilities included:
• Collaborated with colleagues and gave design direction on various marketing pieces
such as direct mail, bill stuffers, web layout, and mobile wraps for outdoor venues.
• Assisted in management of creation and design for the front and back covers
of the Sunday Circular.
• Assisted in the creation of the style guide for various seasonal promotions
including holiday sales.
DESIGNER
07/06-12/07
Techead, Richmond, VA
Full-time contract designer work with Circuit City Store Support Center Marketing Team.
ASSISTANT ART DIRECTOR
08/05-07/06
Pro-Motions, Inc., Richmond, VA
Assistant Art Director managing department personnel while working with large
pharmaceutical companies to create and manage new and existing design, brand
management, and production. Clients included: Glaxo, Smith & Kline, Sandoz, Procrit.
SENIOR GRAPHIC DESIGNER
07/00-08/05
Graphics-3, Richmond, VA
Senior Graphic Designer focused on both print and web design as well as
logo development and branding. Clients included: VMI, Fultz & Associates,
Siddall, The Martin Agency.
AWARDS & ACHIEVEMENTS
ADDYs, Richmond Show, PRSA, Tellys, Summit International Creative,
National Healthcare Marketing, Service Industry Advertising Awards,
Virginia Bankers Association