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A brand-driven digital designer/art director traditionally trained in
print. Being a conceptual and analytical thinker, I create engaging
interactive experiences that are meaningful and user-friendly.
I have stylistic flexibility and broad curiosity in new media, which
allows me the integrated eyes to see the project as a whole.
646 247 1714 | [email protected] | meileeseong.com
EMPLOYMENTS
Draftfcb/Area 23 NYC
Senior Art Director OCTOBER 2012–PRESENT
• Concepting, designing and producing promotional materials in
digital and print media for Biogen Idec’s multiple sclerosis therapy.
• Also successfully led the development of two iPad customer
engagement tools for GSK’s epilepsy drug.
INDEPENDENT WORK
Kanadara, Inc. NYC
Design Consultant/Principal OCTOBER 2007–PRESENT
• Clients include: Intstrux (pharma/digital), Media Horizons
(marketing), vTuner (media), Jac Zagoory Design (product),
and Simultaneita (publication).
Mammoth Advertising NYC
Freelance Interactive Designer AUGUST–SEPTEMBER 2012
• Designed wireframes, web/mobile sites, promo banners and
emails for Showtime, Disney and Sundance.
EDUCATION
School of Visual Arts NYC
BFA with Honors in Graphic Design
• Graduated Magna Cum Laude.
Catalyst Group NYC
Freelance Visual Designer/Art Director APRIL–JULY 2012
• Was a lead designer for four web site projects. Responsibilities
included: design research, mood board creation, concepting,
design refinement, and delivery of final files and style guides.
NBC Sports STAMFORD, CT
Interactive Designer/Art Director FEBRUARY 2011–FEBRUARY 2012
• Was in charge of all UX design support for NBCSports.com
and other products as a sole design staff. Created coherent,
powerful brand experience throughout web and mobile platforms.
• Collaborated with developers, product managers, sales and
broadcasting teams as well as outsourced vendors, while
supervised freelancers and interns.
Foot Locker/CCS NYC
Graphic Designer APRIL 2009–APRIL 2010
• Fulfilled the promotional needs of Foot Locker’s retail
skateboard brand by redesigning & producing print catalogs,
store signs, web site graphics and emails.
321 Takeoff NYC
Graphic Designer AUGUST 2007–MAY 2008
• Created online advertising campaigns and web sites for
LexisNexis, Lawyers.com, Advanced Government Solutions, etc.
• Supervised freelancers in production phase.
FALL 2004–SPRING 2007
Yonsei University SEOUL, KOREA
Mass Communication SPRING 2002–FALL 2003
RECOGNITION
• Emmy Awards Nomination 2012
• Webby Awards 2009 — Official Honoree
• CSR Awards 2009 /PR News — Honorable Mention
• Featured in Pen World APRIL 2009 &
New York NOVEMBER 2008 magazines
• Graphis New Talent Design Annual ’07/ ’08 — Gold Winner
• How Magazine Promotion Design Awards 2007 — Merit Winner
• Published in CMYK Magazine Issue #36 WINTER–SPRING 2007
SKILLS
• Information architecture, user experience and visual design
for web/mobile sites and apps.
• Proficiency in Adobe Photoshop, Illustrator, InDesign.
• Working knowledge of OmniGraffle.
• Design knowledge of HTML, CSS and Flash animation.
• Experience in digital photography, color correction,
and retouching. Fluency in Korean.