Download Purell® Cleaning Up At Retail

Case Study:
Purell
Cleaning Up At Retail
®
“The level of communication and
collaboration between TCC and GoJo
was so comprehensive, it felt like they
were on the same team.”
Kim Whitney
Project Manager
A
Specifications:
Market Segment:
Health and Beauty
Primary Channel:
Convenience
Secondary Channel:
Grocery
Format:
Display Tray
Materials:
35 ml Recycled PET
A
B
B
Specifications:
Market Segment:
Health and Beauty
Primary Channel:
Mass
Secondary Channel:
Specialty Drug
Format:
Clamshell
Materials:
17.5 ml Recycled PVC
Background:
Solution:
GOJO Industries, Inc. is the leading global producer
and marketer of skin health and hygiene solutions
for away-from-home settings, and is the maker of
Purell, America’s leading instant hand sanitizer.
They were launching a 2-pack of Purell in the
Canadian market and developing a 6-pack display
tray for the U.S. market. They called on Transparent
Container to create solutions that featured the purity
and “bubbles” of the product as well as the existing
Jelly Wrap packaging and loop feature.
For the Purell 2-pack, Transparent Container
created a thermoformed clamshell that holds the
product at a unique orientation to convey a friendly
ease-of-use. The loop intentionally extends outside
of the clamshell to demonstrate usage and provide
the option of hanging the product at retail. The
clarity of the clamshell allows customers to see the
Purell “bubbles” with 360° visibility.
Like the clamshell, the clarity of the display tray was
important to show product attributes in addition to
the handy loop and the varying product colors that
indicate fragrance. The cavity of the tray securely
holds the products while the perfectly sized die-cut
in the base of the cavity accommodates the loop
and allows the product to be easily removed. Finally,
the Purell logo was embossed onto the front of the
tray for clear brand recognition.
The projects were a smooth collaboration as
Transparent Container met all deadlines and
satisfied the requirements of the brand and the
retailer with creativity and craftsmanship.
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