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MEDIA KIT 2015
Want to get your brand
in front of influential
science and medical
professionals?
Connect with the right readers, around the globe. PLOS is the go-to resource for curious, engaged decision-makers seeking knowledge and
solutions. Our suite of seven influential, Open Access journals attract the world’s top minds
every day, when they want to explore, download and discuss trusted content.
PLOS Genetics plosgenetics.org
By publishing outstanding original contributions in all areas of biology, PLOS Genetics
reflects the full breadth, interdisciplinary nature and impact of genetics and genomics
research on science and medicine.
PLOS Pathogens plospathogens.org
Reflecting the full breadth of research on bacteria, fungi, parasites, prions and
viruses, PLOS Pathogens publishes outstanding original research and commentary
that significantly advance the understanding of pathogens and how they interact
with their host organisms.
PLOS Biology plosbiology.org
With a readership that encompasses the scientific community, as well as educators,
policy makers and members of the public, PLOS Biology publishes articles of
exceptional significance, originality and relevance in all areas of biological science.
PLOS Medicine plosmedicine.org
An influential venue for research and commentary on the major challenges to human
health worldwide, PLOS Medicine publishes articles of general interest on biomedical,
environmental, social and political determinants of health.
PLOS Computational Biology ploscompbiol.org
By making connections through the application of computational methods among
disparate areas of biology, PLOS Computational Biology provides substantial new
insight into living systems at all scales, from the nano to the macro, and across
multiple disciplines.
PLOS Neglected Tropical Diseases plosntds.org
The first journal solely devoted to the world’s most neglected tropical diseases, PLOS
Neglected Tropical Diseases publishes leading research and commentary on all scientific,
medical, political and public health aspects of these forgotten diseases affecting the
world’s most neglected people.
642,304 344,090
Monthly Ad Impressions*
594,260
Monthly Ad Impressions*
539,063
Monthly Ad Impressions*
Monthly Page Views**
317,754
Monthly Page Views**
515,992
Monthly Page Views**
513,068 264,539
Monthly Ad Impressions*
407,900
Monthly Ad Impressions*
257,639
Monthly Page Views**
368,380
Monthly Page Views**
137,082
Monthly Ad Impressions*
Monthly Page Views**
*Average monthly ad
**Average monthly page
views (Google Analytics,
Aug.1, 2013 –
July 31, 2014)
impressions (OpenX,
Aug.1, 2013 –
July 31, 2014)
More content for them means more exposure for you. More than 2 million scientists, scholars and clinicians visit PLOS every month with more than
120,000 high quality articles to peruse for free. In fact, PLOS ONE is the largest Open Access
journal in the world. Imagine your brand on their minds.
PLOS ONE plosone.org
The world’s first and largest Open Access, multidisciplinary journal is a major force in scientific publishing.
The revolutionary PLOS ONE model has been emulated the world over but never replicated.
38 100
+
MILLION
TH OUSAND
The collective number of views for
the top 2% of PLOS ONE articles
(Through June 23, 2014)
The number of articles published
in the seven years since launch
(Through June 23, 2014)
PLOS ONE MONTHLY PAGE VIEWS BY VOLUME
8,382,824
+
MONTHLY AD IMPRESSIONS*
4,657,316
MONTHLY PAGE VIEWS**
Total page views by geography, Aug. 1, 2013 – July 31, 2014 (Google Analytics)
1.42 MILLION
1.40 MILLION
U.S.
EUROPE
1.16 MILLION
ASIA
PLOS ONE TOP 10 RESEARCH AREAS Based on total number of published research articles, as of July 31, 2014. Articles may be categorized in more than one research area.
48,683
42,984
34,014
30,100
27,793
22,260
17,844
17,755
16,207
16,012
BIOCHEMISTRY
CELL BIOLOGY
GENETICS
PHYSIOLOGY
MOLECULAR
BIOLOGY
PATHOLOGY AND
LABORATORY
MEDICINE
CHEMISTRY
IMMUNOLOGY
DEVELOPMENTAL
BIOLOGY
NEUROSCIENCE
PLOS (Public Library of Science) is
a nonprofit publisher and advocacy
organization dedicated to accelerate
progress in science and medicine
by leading a transformation in
research communication.
For more information:
Advertising Sales | Patric Donaghy
+1 415 948 9942 PHONE
+ 1 415 665 4579 FAX
[email protected] EMAIL
Design & Technical Inquiries:
Caitlin Bobe
[email protected]
U.S. HEADQUARTERS
1160 Battery Street
Koshland Building East, Ste. 100
San Francisco, CA 94111 US
+ 1 415.624.1200 PHONE
+ 1 415.546.4090 FAX
EMAIL
EUROPEAN EDITORIAL OFFICE
Carlyle House
Carlyle Road
Cambridge CB4 3DN UK
+ 44 0.1223.442.810 PHONE
+ 44 0.1223.442.833 FAX
©2014 Public Library of Science
[email protected]
plos.org
Printed on recycled paper.
PLOS 2015 Advertising Opportunities
Format
Dimensions
Journal Locations
Background Color
Net CPM
Leaderboard
728x90
All journal pages
Black
$30
Light Gray
$40
Article pages
White
$40
Above the journal header of PLOS
opt-in content alerts
White
$40
Rich-Media Rectangle300x250 PLOS ONE homepage
Skyscraper
160x600
E-Mail Content Alert Banner
728x90
Technical Specifications and Guidelines
File Types Weight Maximum
Minimum Resolution
JPG, GIF and PNG
50k72dpi
Flash (SWF)
75k72dpi
1-Point Border: Ads with a background matching the page background require a 1-point border
in a contrasting color
Alt Text: Provide short copy to display when the ad loads. Example: “Brought to you by COMPANY NAME”
Audio: Not permitted
Rich Media and Flash-Based Ads:
• Placement: Available on PLOS journal websites only (not on e-mail content alerts)
• One message per banner: Only one product/job/event announcement per banner permitted
• Looping: With the exception of PLOS ONE placements, all ads may loop once, at a maximum of 15 seconds and 18 frames/second; PLOS ONE allows looping
• Accompanying static file: Per UAP guidelines, provide a static version of the ad (JPG, GIF or PNG) as a backup file for browsers or devices that don’t support animation
• clickTAGs: For click tracking, PLOS recommends the use of clickTAGS. Please refer to the following resources for more information:
− www.adobe.com/resources/richmedia/tracking/designers_guide
− www.flashclicktag.com
Ad Placements, Art Deadlines and Replacements
• Ad Placements: Begin on either the 1st or 16th of the month
• Art Deadlines: Two weeks prior to ad placement start date; artwork received after the deadline may delay placement
until the next ad placement period
• Advertisements with Multiple-Month Bookings: Banners may be replaced once per month, according to the ad
placement start date (1st or 16th of the month) and corresponding art deadline
Requirements for Acceptance of Advertising
All advertising is subject to PLOS’ approval. PLOS Medicine does not accept advertising for pharmaceutical products,
medical devices, or tobacco products. The advertiser and its advertising agency agree to indemnify and hold harmless
“PLOS and its employees and agents for any liability, claims, suits, damages, costs, settlements and reasonable attorney’s
“fees incurred in connection with any third-party claim arising out of advertisement placed by or on behalf of the advertising
party. PLOS reserves the right to remove any ad it deems is or may be inaccurate, misleading, defamatory or otherwise
contrary to the rights of PLOS or third parties.
Terms of Payment
All terms, net 30 days from the end of each month’s advertising run. We have a number of USD payment options available
for our clients’ convenience, including wire transfer, check and credit card. Clients must clear previous PLOS advertising debt
before new campaigns can begin. Publisher reserves the discretionary right to seek partial advance payment. Cancellation of
advertising must be in writing. Advertisers are liable for payment for insertions canceled after materials close (based on date
of receipt of written notice by publisher). Advertisers canceling contracts will be invoiced at the earned rate for space already
used. The publisher reserves the right to pass through charges for additional preparation, design, etc., that may be required.
PLOS (Public Library of Science)
For more information:
Design & Technical Inquiries:
is a nonprofit publisher and advocacy
Advertising Sales | Patric Donaghy
Caitlin Bobe
organization founded to provide rapid
+1 415 948 9942 phone
[email protected] email
and effective communication and
+ 1 415 665 4579 fax
assessment of scientific ideas, results
[email protected] email
and discoveries for the public good.