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Commitment to Nutrition and Well-Being Kraft understands that consumers increasingly want to feel good about the foods that they eat. Kraft led the industry when it came to making changes that improved the nutrition and well-being of our products. We remain committed to improving the nutritional profile of our products and are always looking for ways to provide choices that help consumers feel better about the foods that they eat - this includes everything from improved nutrition to simpler ingredients. Healthy Oils Type of fat matters. Oils should replace solid fats when possible because of their beneficial impact on blood cholesterol. Many of our Kraft salad dressings and Mayo can help consumers increase their intake of unsaturated fats, have the added benefit of enhancing the flavor of vegetables, whole grains and lean proteins, and can be used in versatile ways. Planters nuts are a small but mighty food choice that provides heart smart unsaturated fats. Beneficial Ingredients We offer many products with beneficial nutrients and wholesome ingredients such as Lunchables with Smoothies that provide a good source of protein and an excellent source of Vitamin C, Capri Sun All Natural 100% Juice. In addition Planters Peanuts, both oil roasted and dry roasted, are nutrient dense snacks with 7 grams of protein and a good source of 6 essential nutrients. Planters NUT-rition is a line of great-tasting nut mixes specially designed to help meet the nutrition and well-being needs of our consumers. Varieties include Omega-3, Heart Healthy and Men’s Health Recommended Mixes. We continue to introduce new items such as Oscar Mayer P3 Portable Protein Packs which are made with real meat, cheese and nuts, and are an excellent source of protein. Simpler Ingredient Lines We are committed to simplifying our ingredients by offering products with no artificial flavors, colors or preservatives. We have reformulated some of our iconic brands like Kraft Regular and White American Singles to contain no artificial flavors or preservatives, while Kraft Regular and 2% Milk American Singles are colored with paprika and annatto, both of which are derived from spices. We also now make Kraft Macaroni and Cheese Shapes with natural colors derived from spices. Quality Ingredients For more than 140 years, Philadelphia has been making its products with fresh local milk and real wholesome cream and now we have added more fruits and vegetables to our most popular spreads. We are also on a journey to improve our Kraft Salad Dressings and recently introduced NEW Classic Ranch, with more creamy buttermilk and savory herbs and NEW Kraft Zesty Italian, with even more herbs, spices. and vegetables. Reduced Sodium Kraft completed a 3 year effort to reduce sodium by 10% across our portfolio, the equivalent of 13 million lbs. – almost 1 billion teaspoons. Several of our iconic products like Kraft Singles, Kraft Macaroni and Cheese Cups, and Oscar Mayer Deli Fresh Smoked Ham achieved even greater sodium reductions. Fewer Calories Kraft offers a variety of low or reduced calorie products. Example products include: Capri Sun Roarin’ Waters, many delicious Sugar Free Jell-O dessert options, Philadelphia Light cream cheese, Kraft Fat Free mayonnaise, Miracle Whip, Kraft 2% Milk cheeses, Kraft Lite and Fat Free salad dressings, and lean meat options including Oscar Mayer Lean Beef Hot Dogs. Additionally, we pioneered the liquid concentrate category with MiO, which has provided consumers with a calorie-free way to add flavor to bottled water; and have recently expanded by introducing Crystal Light and Kool-Aid liquid concentrates. Commitment to Nutrition and Well-Being Kraft Nutritionists work to bring nutritious to delicious We help consumers put Healthy Living into action with product choices, recipes and information to meet a wide range of eating occasions and personalized dietary goals as part of a balanced lifestyle. Nutrition Update is an online resource featuring an extensive library of nutrition education materials. It also serves up delicious Healthy Living recipe collections for common dietary goals and Continuing Professional Education self-study modules. Visit www.kraftnutrition.com Kraft provide s consumers with food solutions every day food & family magazine reaches over 1 million subscribers providing recipes and tips for all occasions; and our Spanish language version comida y familia is the largest food dedicated publication for Hispanic consumers. Most recipes on KraftRecipes.com have full nutrition information so consumers can find food that fits their dietary goals, over thousands of these recipes are Healthy Living recipes. We also provide content for those concerned about diabetes, and “how to” videos using produce and other food-for-you ingredients. Kraft external partnerships reinforce our commitment to nutrition and well-being Kraft was a founding member of U.S. Children’s Food & Beverage Advertising Initiative (CFBAI), part of the Better Business Bureau whose goal is to market only better-for-you foods to children. Kraft is a member of Healthy Weight Commitment Foundation which was part of an industry effort that reduced 6.4 trillion calories from the food supply (exceeding the goal by 400%) which was achieved through reformulation, new products and portion control from 2007 to 2012. To help consumers make informed choices Kraft is implementing the Facts Up Front labeling system on all of its products . Kraft supports many programs that provide food and nutrition resources to those in need The Kraft Foods Foundation is a long time partner of Feeding America and in 2013 alone Kraft donated more than 20 million lbs. of food (18 million meals). Kraft recently contributed towards the launch of the Healthy Food Bank Hub which provides recipes and resources to learn about healthy food choices. Kraft Community Gardens have generated over 30,000 lbs. of fresh produce to area food shelters.