Download The Five Economic Utilities

The Five Economic
Utilities
5 Economic Utilities
 Form Utility
 Place Utility
 Time Utility
 Possession Utility
 Information Utility
Form Utility
 Changing raw materials or putting parts together
to make them more useful
 Not directly related to marketing
 Example:
 Chain
 Wheels
 Handlebars
 Gears
What do these parts make??
Place Utility
 Having a product where customers can buy it.
 Most convenient
 Most efficient
 Catalogs, retails stores, internet
Time Utility
 Having a product available at a certain time of year or a
convenient time of day.
 Give me some examples!
Possession Utility
 The exchange of a product for some monetary value.
 Cash
 Credit/Debit Cards
 Checks
 Layaway
Information Utility
 Communication with the consumer
 Salespeople
 Displays
 Packaging and Labeling
 Advertising
ACTIVITY
ILLUSTRATE THE 5 ECONOMIC
UTILITIES
EXAMPLE OF THE FIVE UTILITIES
USING ILLUSTRATIONS