Download cfla-communications-plan-2016-11-29

Canadian Forces Logistics Association
(CFLA)
2016-11-29
 Hal
Pottle... Director, Communications &
Outreach, CFLA National
 Firdaush Bhadha...Social Media and Web
Master, CFLA National
 Doug Hickey...Director, Communications &
Outreach, CFLA NCR Chapter
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 The
objectives of the CFLA, as articulated in
its Constitution, are two-fold:
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To further the interests of and to attain the
greatest possible efficiency in the Logistics Branch
of the Canadian Forces, both Regular and Reserve;
and
To provide a forum for the exchange of information
related to defence and logistics matters between
current and retired members of the Canadian
Forces Logistics Branch and other interested
individuals and/or organization.
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 Mission
- The mission of the Logistics
Association is to advocate for the
advancement of the military logistics function
and to foster the esprit de corps of serving and
former members of the Logistics Branch.
 Vision – The Association, as an integral part of
the Branch, works closely with the Logistics
Branch to actively foster enthusiastic esprit de
corps of serving and former military
logisticians and is Canada’s leading advocate
for the Canadian military logistics function.
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CFLA has seen its’ Chapters across the country
disappear, for the most part, over the past 10-15
years.
The NCR Chapter has survived, but not without
losing many of its’ members.
Over the past two and a half years the NCR
Executive developed a strategy to revitalize the
Chapter, and took on the task of assisting our
National President to get the senior leadership of
the Branch to accept the Association as an
integral part of the Branch and to participate in
our revival of other Chapters across the country.
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CFLA will need to ensure that there are
consistent messages being expressed to and
within the various CFLA Chapters.
Strategic planning at the CFLA National
level will require a significant effort by the
Communications Team.
Distribution Lists for Chapters will need to
outlined, so that they can be repurposed
for National needs of the CFLA.
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Members of the CFLA will need timely
information, with clear messaging.
New Chapters will need communications help,
including web support & consistency of look.
Marketing & promotion of the CFLA within the
community, both military and civilian, will be
a significant requirement for the
Communications Team to direct.
New members need to understand what
membership in the CFLA will offer them.
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Clarity...messaging must meet the needs of
the CFLA, it’s members, the Logistics Branch
and our Chapters.
Rewards...membership in the CFLA has
benefits.
Social Media...we need to harness the power
of the various tools and wisely choose the
ones that meet our needs.
Web Site...our central source of information.
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Gain active involvement of our
membership...periodic surveys of our members
will greatly assist the CFLA in determining the
views of the membership on specific topics.
Listen & Respond to Feedback...capture the
feedback for our members and maintain flexibility
to communication needs as they arise.
Communication Planning...establishing a
template for Chapters to use in order to assist in
specific activities that can be shared with others.
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Positive & useful messages.
Tight links with Chapters and Executive
Committee members...make sure they
understand we are a TEAM!
What’s in it for me?...having the answer and
keeping it refined.
Managing Distribution Lists (DLs)...making
sure that the process is standardized.
Marketing materials...to benefit the CFLA at
a national level and made available to each
Chapter.
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Tactic
Purpose
Audience
Timing
Accountable
Phase 1: Preparation
Phase 2: Communication
Phase 3: Survey to Assess Effectiveness of Communication
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 The
CFLA Communications Team will be able
to assist existing and new Chapters by:
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Providing guidance on the various communication
tools that they may wish to access;
Providing standardization with the creation of
Distribution Lists;
Providing marketing & promotional materials;
Providing standardized email templates;
Providing assistance with the development of a
Chapter web site that is consistent with the
National web site; and
Assisting Chapter Executive with surveys.
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Preparing a communication for distribution
to current CFLA members on the roles and
responsibilities of the National Committee.
Assisting new Chapters with their
communication needs.
Developing articles for the Log Branch
Newsletter.
Developing a focused recruitment campaign
for Reserve members to join the CFLA...this
will allow refinements for a recruitment
campaign for Regular Force members.
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Developing marketing & promotional
materials for the CFLA, as needed.
Refining Distribution Lists to modernize the
process of email distribution.
Developing surveys that are short and
targeted.
Revamping the web site to ensure new
Chapters are listed.
Establishing a CFLA Communication link to all
Chapters.
Introducing Communication Planning.
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