Download How Gigya Helps Marketers Take Control of Their Data

DATA SHEET
How Gigya Helps Marketers
Take Control of Their Data
As a marketer, it’s your job to understand your
customers and create relevant user experiences that
grow conversions and loyalty.
The rise of “big data” has generated an unprecedented volume of
consumer information and added more pressure to be data-driven than
ever before. But you’re still struggling to successfully collect, analyze
and use all this information because you’re not in control of your data.
You’re stuck relying on data brokers.
In attempt to reach desired audiences, many marketers purchase
third-party data. Data brokers create profiles based on information
compiled from a variety of unrelated sources like government records
and public surveys. Uncertainty over the accuracy and origins of this
data makes it difficult to effectively target and measure campaigns.
You’re left waiting for IT to run reports.
User data is often locked away in data stores that can only be accessed
and understood by IT. Marketing must depend on these technical
experts to run analyses and reports for them, taking up valuable IT time
and resources. What’s more, marketing often does not receive the data
they need until it’s no longer relevant.
Your data is trapped in various silos.
As marketers adopt a growing number of technologies to engage
customers across channels like email, advertising and mobile, data
generated by these interactions becomes siloed across touchpoints.
This results in a fragmented customer view that prevents marketers
from giving users unified and cohesive multi-channel experiences.
ROADBLOCKS TO
MARKETING RELEVANCE
50
Nearly 50% of marketers
think data is their company’s
most underutilized asset
(CIO.com)
88
“Dirty data” directly
impacts the bottom line
of 88% of companies
(Experian)
4
Only 4% of marketers
claim that their marketing
tools are fully integrated
(Signal)
40
40% of CMOs believe their
companies’ IT teams don’t
understand the urgency
of integrating new data
sources into campaigns to
address market conditions
(CMO.com)
Gigya empowers marketers to take control of their data.
By enabling customers to easily identify themselves, capturing and
organizing all data into complete user profiles and unifying information
across marketing technologies, Gigya’s Customer Identity Management
Platform fuels data-driven marketing decisions.
TAKING CONTROL WITH
CUSTOMER IDENTITY
MANAGEMENT
781
Collect rich first-party data.
When users register and engage on your site or app, they willingly
share valuable information about themselves. This first-party, permission-based data is highly accurate, giving marketers the power to stop
guessing and start knowing who their customers are, the best ways to
reach them and how to strategically optimize their efforts.
83
Easily create segments and reports.
Security and scalability don’t have to come at the cost of marketing
agility. Automatic data normalization and indexing make it possible for
non-technical decision makers to analyze data in real-time. Filter and
query user data to build custom audience segments and key reports
that drive personalized marketing campaigns and communications.
Get a single view across channels.
Break down data silos by identifying users across channels and devices,
and house all cross-channel data in one place. 50+ direct integrations
with leading email service providers, data management platforms and
other marketing and service technologies synchronize data across
touchpoints to create customized, cohesive customer journeys.
152
Conversion rates can
improve up to 355%,
leading to increased
revenues of up to 781%,
if you segment based on
customer data
(Jupiter Research)
83% of surveyed
organizations using Gigya’s
pre-built data integrations
(IDX Marketplace) achieved
a single customer view
across multiple channels
(TechValidate)
Gigya clients using
first-party data to
personalize campaigns
have seen up to a 106%
increase in ad conversion
rates and a 152% increase
in site referral traffic from
email campaigns
© 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
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