Download Supplier Marketing Guidelines General

Supplier Marketing Guidelines
General
1. NHS Supply Chain Logo Usage
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NHS Supply Chain is an agent of the NHS British Services Authority (NHS BSA) and is governed by the
Department of Health (DoH)
Under these regulations and governance, NHS Supply Chain branding/logo cannot be used in
conjunction with other supplier brands or logos across any offline or online sales, marketing, PR
materials or social media.
2. Usage of NHS Supply Chain Name
• As an alternative and in light of the above regulations, ‘NHS Supply Chain’ in words may be used
across your sales, marketing, PR materials and social media – such as tweets or Linked In posts
• The NHS Supply Chain twitter address is @NHSSupplyChain
• The company name should be used in its entirety each time i.e. NHS Supply Chain
NHS SC
the NHS Supply Chain
NHS Supplies
NHS, Supply Chain
3. Usage of NHS Supply Chain NPC Product Codes
• To help improve your customer’s purchasing experience via our route, we encourage the inclusion of
our NPCs codes within your supplier marketing material to ensure all the details customers may need
to progress their orders or lines of enquiry through our route, are readily available.
4. References to your NHS Supply Chain Framework Award.
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When referring to a live NHS Supply Chain framework, please ensure that the full framework title is
used in the correct title case i.e. Fresh and Prepared Fruit, Vegetables and Fresh Poultry Eggs
This information is easily accessible on our Contract Information pages on our website
www.supplychain.nhs.uk/product-news/contract-launch-briefs; alternatively, please contact
your NHS Supply Chain buyer for more information.
5. Referencing NHS Supply Chain Promotion of your Products/Ranges
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The following terminology can be used when referencing the availability of your products and
services via NHS Supply Chain frameworks: Available through NHS Supply Chain
or; Available via NHS Supply Chain or; Working in partnership with NHS Supply Chain
The following terminology should not be used when referencing NHS Supply Chain promotion of
your products:
o ‘approved’
o ‘supported’
o ‘endorsed’
o ‘authorised’
o ‘certified’.
6. Referencing NHS Supply Chain Framework Prices
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We recommend prices are not included across your marketing materials, instead directing customers
to the NHS Supply Chain online catalogue: my.supplychain.nhs.uk/catalogue to avoid
miscommunication or confusion across a potentially wide range of marketing materials.
7. NHS Supply Chain 3rd Party Testimonial/Customer Testimonials/Quotations/Sound-bites
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3rd Party or Customer Testimonials/Quotations/Sound-bites used across live/current NHS Supply
Chain offline or online sales, marketing or PR materials have been authorised for use across these
NHS Supply Chain sales, marketing and PR channels only
3rd Party or Customer Testimonials/Quotations/Sound-bites have not been approved for use or
inclusion across other 3rd parties / supplier marketing materials.
8. Linking to NHS Supply Chain Website from your Website
• Please use a simple hyperlink to link to our website:
i.e. Visit NHS Supply Chain for more information
9. Linking to your products in the NHS Supply Chain Online Catalogue
• Please use a simple hyperlink to link to your product page in the NHS Supply Chain Online Catalogue:
i.e. ‘View Product’ will link to the NPC product page in NHS Supply Chain Online Catalogue
If you require any custom website buttons or banners please contact your NHS Supply Chain
buyer with your requirements.
NHS Supply Chain Approval of Supplier Marketing Materials
All supplier marketing materials referencing NHS Supply Chain products or services should be sent to your
NHS Supply Chain buyer, as low res PDFs, for approval by NHS Supply Chain Marketing, before print
and/or communication to customers.
Please allow 7 working days for approvals, feedback and recommendations.
For any other queries relating to this document, please contact your NHS Supply Chain buyer.