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®
Optim™
Enterprise Data Management
Featuring IBM® Optim™
Unlocking the Business
Value of Information for
Competitive Advantage
Bryan Vogus
[email protected]
(818) 551-0366
May 14, 2017
© 2008 IBM Corporation
Optim
®
What is EDM?
 A concept referring to the ability of an organization to
precisely define, easily integrate and effectively retrieve data
for both internal applications and external communications
 EDM as an essential business requirement has emerged as a
priority for many organizations.
 The goal and objective is confidence and trust in data as the
glue that hold business strategy together
52% of users
don’t have
confidence
59% of managers
miss
information
42% of managers
use wrong
information
in their information
they should have used
at least once a week
AIIM Survey, 2007
© 2008 IBM Corporation
Optim
®
Enterprise Data Management (EDM)
Four Areas of Impact within Your Organization
 Business Value
 Information Governance
 Simplification of
Infrastructure
 Business Continuity
© 2008 IBM Corporation
Optim
®
EDM Solution Requirements – The Four Pillars
1 Enterprise Architecture
2 Complete Business Object
3 Extract, Store & Restore
4 Universal Access
© 2008 IBM Corporation
Optim
OEM/ISV
Amdocs
SAP
JDEdwards
PeopleSoft
Oracle
Siebel
OEM/ISV
SAP
Custom
Archive
Amdocs
Subset & Mask
JDEdwards
Production Environments
PeopleSoft
Non Production Environments
Custom
Enterprise Architecture
Oracle
Siebel
1
®
Data Growth, Data Privacy, Test Data Management, Application Upgrades, Application Retirement
Optim ™
Oracle
SQL Server
Sybase
Windows XP/2000
Informix
Solaris
NAS
DB2 LUW
HP/UX
SAN
ATA
XML
Linux
CAS
IMS
AIX
Optical
VSAM
OS/390
Adabas
Z/OS
DB2 z/OS
Teradata
i-Series
Tape
Single, scalable, Enterprise Data Management Solution
© 2008 IBM Corporation
Optim
2
®
Complete Business Object
 Represents application data record – payment, invoice,
customer
– Referentially-intact subset of data across related tables and
applications; includes metadata
 Provides “historical reference snapshot” of business
activity
 Federated extract support across enterprise data stores
© 2008 IBM Corporation
Optim
3
®
Extract, Store and Restore
 Extract: Identify and extract business objects across multiple
related applications, databases and platforms
 Store: Store immutable business objects independent of
infrastructure – any hardware device or platform
 Restore: Migrate or restore business objects seamlessly from
any database, application or version to any other database,
application or version. Choose precisely which items to restore
– a single transaction record, a year’s worth of data, or any other
range or parameter you specify.
© 2008 IBM Corporation
Optim
3
®
Extract, Store and Restore
Federated Extract
Complete Business
Object Captures End to
End Business Process
EBiz Financials /
Oracle
Custom Inventory
Management / DB2
Siebel / Oracle
© 2008 IBM Corporation
Optim
3
®
Extract, Store and Restore
Store in Any Environment
Current
Data
Active
Historical
Online
Archive
Offline
Archive
1-2 years
3-4 years
5-6 years
7+ years
Production
Database
Archive
Archive Reporting
Database
Restore
Compressed
Archives
Non DBMS
Retention Platform
Offline
Retention Platform
ATA File Server
EMC Centera
IBM RS550
HDS
CD
Tape
Optical
Compressed
Archives
Compressed
Archives
© 2008 IBM Corporation
Optim
3
®
Extract, Store and Restore
Restore to Any Environment
Legacy HRIS on DB2/z
Archives
Archive
Reference Data
Legacy
Application Data
Historical
Data
Optim
Reporting
Data
ERP HCM App
on DB2 LUW
Replacement
Application Data
Universal Access to Data
ODBC / JDBC
XML
Report Writer
© 2008 IBM Corporation
Optim
4
®
Universal Access
 Native application access
ERP Applications
– Familiar screens and
processes
Additional Options
ODBC / JDBC
XML
SQL
Excel
Access
 Application independent
access
– Industry standard methods:
SQL, ODBC/JDBC, XML
– Portals
– Report writers: Crystal
Reports, Cognos, Business
Objects, Discoverer, Actuate
– Desktop formats: Excel, CSV,
MS Access
Optim
– Database formats
Access Any Record, Anytime, Anywhere!
© 2008 IBM Corporation
Optim
®
EDM Solves Enterprise Challenges
 Data Growth
 Upgrades & Migrations
 Application Retirement
 Test Data Management
 Data Privacy
 Retention & Discovery
© 2008 IBM Corporation
Optim
®
Optim™ Enterprise Opportunity
Solution Focus
Upgrades &
Migrations
Application
Retirement
Data Privacy
Custom Z-DB2
Custom - UDB
Custom - Oracle
Custom – SQL SVR
Custom- Sybase
Custom – Informix
eBusiness
Enterprise
Enterprise 1
Siebel
Amdocs
SAP
Planned 2008 Introduction
Retention &
Discovery
Test Data
Management
Heterogeneous Environments
Product Focus
Data Growth
© 2008 IBM Corporation
Optim
®
Key customer needs for an Optim solution
Issue
Pain
Optim Solution
Data Growth
40% per year
Data Growth
Data Privacy
Fines
Data Privacy
Compliance
Failed Audit
Data Privacy
Business Continuity
Unexpected Downtime
Data Growth
Accelerating Demand
50% Performance hits
Data Growth
High Cost
Surprise Hardware Purchases
Data Growth
Project Implementation
Missed Deadlines
Test Data Mgmt
© 2008 IBM Corporation
Optim
Compliance: My old way vs. Archive Architecture
®
Business /
Technology Risk
My old way
`
`
User
Application
Database
`
`
`
Data
`
User
Application
Database
Data
Application
Database
Data
`
User
Value Props
1. Compliance
2. EDM
3. ILM
4. Performance
5. Savings
6. …
Not
system of
record
Production
Extract
Data Warehouse
Y07,06,05,04,03,02,01
Y06
Production
Data
Privacy
Delete on
expiration
Y01
Y07
Y06
Archive
Restored
Appl/Data
Y02
Y05
Y07
Y05
Restored
Appl/Data
Y01
Y02
No policy
No way
Data Growth
Tier-1 $$$
Y06Y06
Archive
Archive Architecture
Y05Y05
`
User
Archive
Data
`
Archive
Y..
Archive Engine
User
Tier-2 $$
Tier-3 $
Storage
`
User
`
© 2008 IBM Corporation
Optim
®
Optim™ Delivers Business Value
“
“
Our backup times are 20% faster…
MidAmerican Energy
“
“
Optim has already yielded the returns we
were looking for, and we have just touched
the tip of the iceberg…
Discovery –
Saving up to $720k/year in storage deferrals
“
It has been a very positive experience
working with [IBM] to maximize our
performance and lower our TCO… AEP
We can easily comply with data
privacy regulations without incurring
additional costs…
RCI Banque
The bottom line is that Optim's archiving
capabilities will help us exceed our
SLAs…
Chiquita
Archived 1 billion rows of data
© 2008 IBM Corporation
Optim
®
© 2008 IBM Corporation