Download Chapter 13 The Culture of Journalism: Values, Ethics, and

Chapter 13
THE CULTURE OF JOURNALISM:
Values, Ethics, and Democracy
Kendall Rice
MODERN JOURNALISM in the Information Age
• Has allowed for informed, intelligent decision making
• Has produced an excess of unimportant information
– Only adds to the problems and anxieties of everyday life
– Too much “unchecked data” and too little meaningful
discussion generated by it
– fails to make a significant impact on public and political life
• Opportunities to take part in public conversation and
civic debate
NEWS: What is News?
• Process of Gathering Information
– Making Narrative Reports
– Offering select frames of reference
• Within those Frames,
– Helps make sense of
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Prominent people
Important events
Political issues
Cultural trends
Unusual happenings
in everyday life.
NEWS: What is News?
• 1963, Reuven Frank, NBC NEWS: “Every news story
should…display the attributes of fiction, drama, it
should have structure and conflict, problem and
denouncement, rising and falling action, beginning,
middle, and end.”
• Journalists as information-gatherers rather than
storytellers
CHARACTERISTICS of News
• Conventional set of criteria determining
newsworthiness has evolved:
CHARACTERISTICS of News
• Timeliness:
– Events that have just occurred recently
CHARACTERISTICS of News
• Proximity:
– Events that have occurred close by and are of
relevance to the reader or viewer
CHARACTERISTICS of News
• Conflict:
– Key ingredient of narrative
– Representation of opposing views
– Natural disasters and military confrontations
CHARACTERISTICS of News
• Prominence:
– Powerful, influential people who have important
roles in shaping rules and values of a community
CHARACTERISTICS of News
• Human Interest:
– Extraordinary events or occurrences happening to
otherwise “ordinary” people
CHARACTERISTICS of News
• Consequence:
– News that has any significant impact on the daily
life of the reader/ viewer
CHARACTERISTICS of News
• Usefulness:
– Information of value or benefit that may have
practical use to the reader/ viewer
CHARACTERISTICS of News
• Novelty:
– Extraordinary or shocking incidents outside of
day-to-day routine
CHARACTERISTICS of News
• Deviance:
– Any event that departs from established social
norms.
VALUES in American Journalism
• News is both product and process
– Subtle values and shifting rituals
– Adapted to historical and social circumstances
VALUES in American Journalism
• Horace Greeley, 1841: Reporters’ neutrality
would make them “wimps who stood for
nothing”
• That same neutrality now a major value of
conventional journalism
• David Eason: “Reporters…have no special
method for determining the truth of a situation
nor a special language for reporting their
findings. They make sense of events by telling
stories about them.”
NEUTRALITY BOOSTS CREDIBILITY…and Sales
• Many modern journalists believe that their
credibility is based in supposed objectivity and
stance as neutral, unbiased observers
• Mass-marketing of newspapers in 1880s
– Publishers become less opinionated and more
business-minded in order to reach a broader
audience and increase sales
OTHER CULTURAL VALUES in Journalism
• Neutral journalism remains a selective process
governed by deeper subjective beliefs.
OTHER CULTURAL VALUES in Journalism
• ethnocentrism
– Perception of and writing about foreign affairs and
events from a strictly “American” perspective
OTHER CULTURAL VALUES in Journalism
• responsible capitalism
– The naïve assumption that businesspeople
compete with one another not primarily to
maximize profits but “to create increased
prosperity for all.” Many journalists condemn
monopolies but say little about the oligopolistic
nature of the media
OTHER CULTURAL VALUES in Journalism
• small-town pastoralism
– The tendency to favor the small over the large, the
rural over the urban, the innocence of the country
over the corruption of the city.
OTHER CULTURAL VALUES in Journalism
• Individualism
– Idealistic reporters are attracted to the profession
because it rewards the those who go to great
lengths to confront and expose corruption and
overcome personal adversity
– Dangers of focusing on personal triumphs
• Failure to explain institutional decay
• Preference for working alone
• Difficulty in collaborative efforts
FACTS, Values, and Bias
• Facts with objective position
• Values with subjective feelings
• Offer the reader/ viewer details, data, and
description
– Reporters as neutral “channels” of information,
responsible only for “getting the facts” and
conveying them
FACTS, Values, and Bias
• Conservatives: Media as liberally biased
• Liberals: Media as Favorable to Conservative
Positions
• News bias toward storytelling, conflict, drama
and scandal
• Evan Thomas, Newsweek: “Journalists are
looking for narratives that reveal something of
character. It is the human drama that most
compels our attention.”
ETHICS and the News Media
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Dilemma of disclosure vs. concealment
Deceptive tactics
Invasion of privacy
Conflict of Interest
ETHICS Ethical Predicaments
• absolutist ethics suggests that a moral society has
laws and codes, including honesty, that everyone
must live by
• situational ethics promotes ethical decisions on a
case-by-case basis.
• Journalism Code of Ethics
• Fine line between “right to know” and invasion of
personal privacy.
• Avoidance of situations in which one may benefit
personally from the story being produced.
RESOLUTION of Ethical Problems
• Aristotle’s “Golden Mean”
– Seeking balance and finding a middle ground between
two competing positions
• Immanuel Kant – “Categorical Imperative”
– Strict adherence to universal and unconditional moral
codes at all times and in all situations
• Jeremy Bentham and John Stuart Mill
– “The greatest good for the greatest number,” to
distribute a good consequence to more people rather
than to fewer, whenever we have a choice.”
DEVELOPMENT of Ethical Policy
• Laying out the case;
• pinpointing the key issues;
• identifying involved parties, their intents, and
their competing values;
• studying ethical models;
• presenting strategies and options;
• formulating a decision.
REPORTING RITUALS and the Legacy of Print Journalism
• Journalists unfamiliar with being questioned
themselves
• Rituals derived from American values
FOCUS on the Present
• Editors call for a focus on “the immediacy of
the present”
• De-emphasis on political analysis and
historical context;
• Accent on the new and the now
• Rejection of “old news” for any new disruption
of daily routine
FOCUS on the Present
• “Get the story”
• Getting the story first
– ”Scoop behavior”
• Herd journalism
– Invasion of privacy, exploitation of personal problems
• Getting the story wrong
RELY on Experts
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What vs. Whom a journalist knows
Use of experts to create conflict
Expert source bias
Blurred line between neutrality and expertise
ACT as Adversaries
• Adversarial relationship between reporters
and figures, institutions they cover
• “Gotcha Story”
• Use of “tough questioning”
• “What is going on here?”
– Vs. Why is it going on?
• What can be done about it?
JOURNALISM in the Age of TV and the Internet
• The rules and rituals governing American
journalism began shifting in the 1950s.
• Blurring the line between entertainment and
information.
DIFFERENCES between Print and TV News
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Broadcast news driven by technology
Physical ad space; commercial slots
Detachment; Live, on-the-sport
Viewers’ regard for TV news anchors
SOUND BITES
• TV equivalent of a quote
PRETTY-FACE and Happy-Talk Culture
• Stereotypical, “ideal” news reporter
– What topics should be covered, how one should
look and sound
• Replication of past advertising images
• Happy Talk:
– Scripted banter; relaxed atmosphere
– Often forced and at times inappropriate
PUNDITS, Talking Heads, and Politics
• Evening News
– 24/7 News
• Decline in live reporting
• Niche markets
– Smart business[?]
– Not so good journalism
• Strong opinions, not all the facts
CONVERGENCE Enhances and Changes Journalism
• Online news has added new dimensions to
journalism
• Problems
– Email instead of face to face interviews
– Ease of access to and breadth of information
• Plagiarism
• Demands on reporting and writing
THE POWER of Visual Language
• The visual language of TV news and the
Internet often capture events more powerfully
than words
• The Internet as a repository for news images
and video
ALTERNATIVE MODELS: Public Journalism and “Fake News”
• Two competing journalism models
– Informational
• Neutral description of events
– Partisan
• Analysis of occurrences and advocation of remedies
• Dominance of Informational on front page
– Partisan confined to editorials
• Alternative models to challenge ideals
THE PUBLIC JOURNALISM MOVEMENT
• Davis “Buzz” Merritt - key aspects of Public
Journalism:
– Moves beyond “telling the news” to a broader mission
of helping public life go well…
– Moves from detachment to being a fair-minded
participant in public life….
– Moves beyond only describing what is “going wrong”
to imagining what “going right” would be like….
– Moves from seeing people as consumers to seeing
them as a public, as potential actors in arriving at
democratic solutions to public problems.
THE PUBLIC JOURNALISM MOVEMENT
• Public journalism as a conversational model
for journalistic practice.
• Modern journalism draws a distinct line
between reporter detachment and
community involvement;
• public journalism—driven by citizen forums,
community conversations, and even talk
shows—obscures this line.
THE PUBLIC JOURNALISM MOVEMENT
• Criticisms
– Loss of
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editorial control
Credibility
Balance
Diverse views
“FAKE” NEWS and Satiric Journalism
• “Fake” news shows appear as legitimate news
sources
• Information seems truthful about politicians
and manipulation of media and public
opinion.
• Use of humor to critique news media and the
political system.
• Greater range of emotions than “hard news”
“FAKE” NEWS and Satiric Journalism
• Journalism needs to break free from tired
formulas—especially in TV news—and
reimagine better ways to tell stories.
• We should demand news story forms that
better represent the complexity of our world.
DEMOCRACY and Reimagining Journalism’s Role
• Journalism is central to democracy:
– Both citizens and the media must have access to
the information that we need to make important
decisions.
– the basic principles of democracy require citizens
and the media to question our leaders and
government.
DEMOCRACY and Reimagining Journalism’s Role
• Limitations of journalistic principals
– No acknowledgement of moral or ethical duty to
improve quality of life
– Value placed on news-gathering capability and
narrative
SOCIAL RESPONSIBILITY
• Reporters first and foremost as observers and
recorders
• Some have acknowledged a social
responsibility
• Responsibility extends to readers as well