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CROSSMEDIA
News journalism under challenge
Panu Uotila
An intellectual property, story or experience
that is distributed across multiple media
platforms using of variety of media forms
(Ibrus & Scolari 2012)
e.g. production among print, online, mobile
and broadcast
News flow between the platforms:
multiplatform journalism
Department of Communication
CROSSMEDIA?
Changes in economy, techonogy and
society
Consolidation of media ownership; cost
saving
Technological development; new platforms
Convergent culture to divergent culture
means divergent media audiences
Department of Communication
BACKGROUND
From a static story to a process: from social
media to print +online discussion +
conclusions to print…
From deadline to online
Short story to mobile devices, one angle to
television news, contextualization in print
Department of Communication
CROSSMEDIA WORK
PROCESS
Mobile & online: What is happening, where,
when (now), who? How does it look like? (in
still pictures and video)
Radio: What is happening now?
TV: What, where, when (today), who? How
does it look like?
Print: Why does it happen? Is this usual?
What will happen next? Next level: Possible
new angles.
Department of Communication
CONTENT ALLOCATION
Media convergency shouldn´t mean same
stories in every platform, BUT growing
story with different angles which makes
the most of each platform
Not McDonalds meals BUT á la carte
portions, made by one or group of chefs
Department of Communication
INTERMEDIALITY
Also mistakes will gain multiplatform
publicity
Less time for fact checking
Less journalists, less news angles, less
opinions
BUT, can mean also:
More time or more journalists for one story
Multitasking for journalists work
Department of Communication
CRITICS, RISKS
20% of what happened yesterday?
20% of what will happen today?
60% of what will happen in the future and
why it is going to happen?
DISCUSSION
Is this right?
What this requires from journalists?
Department of Communication
NEWSPAPER IN THE AGE
OF CROSSMEDIA
How crossmedia journalism and journalists
could make the most of social media during
journalism work process?
Which applications are the most useful for
journslists?
Department of Communication
DISCUSSION
Source for background information, 86 %
Source for current ideas, 73 % (e.g. online
debates)
Source for different news angles, 58 %
Mapping public opinion, 40 %
Searching interviewees, 36 %
Use as a primary source, 20 %
Department of Communication
SOCIAL MEDIA IN
JOURNALISTIC WORK
PROCESS
(Laine 2009)
Which social media you use?
Wikipedia 89 %
Online debates 66 %
Blogs 62 %
Youtube 43 %
Facebook 41 %
Myspace 6 %
Department of Communication
SOCIAL MEDIA AS A PART
OF JOURNALISTIC WORK
PROSESS