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The Economic Problem and Production Introduction to Economics • Whether people have jobs or are unemployed, the kind of work people do, the things they produce, how much they are paid, what they purchase, how much they consume, and the influence of the government on economic activity are the subject matter of economics. • The study of economics is important for a proper understanding of business. • The study is important for business because often common sense is not a good guide to how a firm should operate to get the best out of a particular situation • Sound knowledge and understanding of economics is essential for understanding the business environment and business decisionmaking • Economics is regarded as a science because it is based on the formal methods of science • If you have not studied economics before there is no need to worry if you do not like mathematics, graphs and equations Positive and Normative Economics • Positive economics is concerned understanding of how economies function by using theories that can be tested in the real world and rejected if they make false predictions. Positive economics is concerned with "what is" not with "what should be” • Normative economics is concerned with opinions. The Methods of Economic Analysis: the Ceteris Paribus Assumption • The economic behaviour of individuals is complex. Economic theory deals with such complexity by using a useful assumption when developing models of economic behaviour, analysing markets and government economic policy. It makes use of the ceteris paribus assumption. This is a Latin expression which means holding other things constant. Microeconomics and Macroeconomics • Microeconomics ("micro" from Greek, meaning small) considers the economic behaviour of individuals in their roles as consumers and workers, and the behaviour of individual firms. It also involves the study of the behaviour of consumers and firms in individual markets. • Macroeconomics ("macro" again from Greek, meaning large) considers the working of the economy as a whole. It deals with questions relating to the reasons why economies grow, undertake international trade and investment, and experience inflation or unemployment Some Fundamental Questions • What, in terms of goods and/or services, should be produced ? • How resources should be used in order to produce the desired goods and services ? • For whom the goods and services should be produced? Choice and Opportunity Cost • Opportunity cost is one of the most important concepts in economics. It is also one of the most valuable contributions that economists have made to the related disciplines of business management and politics. • Suppose the community's priorities for these three options are (in order) hospital, housing estate and then school. If it chooses to build the hospital it sacrifices the opportunity for having its next most favoured option – the housing estate. It is therefore logical to say that the housing estate is the opportunity cost of using the land for a hospital. Alternative Economic Arrangements • The different arrangements that have been tried range from the fully centrally-planned economy at one end of the scale to the completely free market economy at the opposite end. • As with all such categorisations, actual arrangements tend to lie between the extreme limits and combine various degrees of planned and free market arrangements. Economic Goods and Free Goods • Goods are economic if scarce resources have to be used to obtain or modify them so that • they are of use, i.e. have utility, for people. • They are free if they can be enjoyed or used without any sacrifice of resources. Production Factors • The process of want satisfaction can also be termed "the creation of utility or usefulness"; it is also what we understand by "production". In its widest economic sense, production includes any human effort directed towards the satisfaction of people's wants. • The resources employed in the processes of production are usually called the factors of production and, for simplicity, these can be grouped into a few simple classifications. • Land • Labour • Capital • Enterprise as a Production Factor Fixed and Variable Factors of Production SOME ASSUMPTIONS RELATING TO THE MARKET ECONOMY • • • • Consistency and Rationality The Forces of Supply and Demand Basic Objectives of Producers and Consumers Consumer Sovereignty