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Download ACTION EXCEEDS TRUST FOR MANY ADVERTISING FORMATS
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ACTION EXCEEDS TRUST FOR MANY ADVERTISING FORMATS PERCENT OF GLOBAL RESPONDENTS WHO COMPLETELY OR SOMEWHAT TRUST ADVERTISING FORMAT PERCENT WHO ALWAYS OR SOMETIMES TAKE ACTION ON FORMAT TRUST ACTION ACTION EXCEEDS TRUST ADS ON TV CONSUMER OPINIONS POSTED ONLINE ADS IN NEWSPAPERS 66% 63% 69% 69% BRAND SPONSORSHIPS ADS IN MAGAZINES 60% 63% TV PROGRAM PRODUCT PL ACEMENTS 55% 59% 58% 62% 61% 62% ADS SERVED IN SEARCH ENGINE RESULTS 47% 58% 46% 56% ADS ON MOBILE DEVICES 56% 63% BILLBOARDS AND OTHER OUTDOOR ADVERTISING 56% 58% ONLINE BANNER ADS ONLINE VIDEO ADS ADS ON SOCIAL NETWORKS EMAILS I SIGNED UP FOR 48% 53% 42% 50% TEXT ADS ON MOBILE PHONES 43% 50% 36% 46% ACTION IS CONSISTENT WITH TRUST BRANDED WEBSITES RECOMMENDATIONS FROM PEOPLE I KNOW ADS ON RADIO 70% 70% 83% 83% ADS BEFORE MOVIES 54% 54% 54% 54% TRUST EXCEEDS ACTION EDITORIAL CONTENT, SUCH AS NEWSPAPER ARTICLES 66% 63% Source: Nielsen Global Trust in Advertising Survey, Q1 2015 8 GLOBAL TRUST IN ADVERTISING REPORT
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