Download CV! Director of Marketing

Leadership application package
CV! Director of Marketing
Curtin Volunteers! provides volunteering and leadership opportunities that enhance the student experience
and has benefits for the wider community. Its management team is made up predominantly of students who
play an instrumental role in facilitating volunteer programs in the areas of health, culture, youth and the
environment.
A leadership role in CV! is a great opportunity for you to demonstrate, and further develop a range of skills
that will benefit you in your studies and beyond. You will be mentored through your role by Curtin staff and
will be given the opportunity to attend personal and professional development training sessions delivered
exclusively to the leadership team. These include marketing, career development, conflict resolution and
project management workshops.
Successful applicants will have a strong interest in volunteering and community service and will meet the
essential selection criteria of the role.
Please read the position description below and answer the application questions on the last page. Once
complete, please submit this package to CV!’s Volunteer Officer, Krishan Shah, via email at
[email protected] by Wednesday 26 June 2013. Suitable applicants will be shortlisted and
invited to attend an interview. If you have any queries in the meantime, please do not hesitate to contact
Curtin Volunteers! on 9266 3954. Good luck!
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J (WA), 02637B (NSW)
Position Description
Position title: CV! Director of Marketing
Position type: Voluntary
Commitment: 6 months
Hours per week: 6 to 8 hours per week (flexible - i.e. you may choose which hours you
volunteer).
Note: Additional one-off time commitments may be necessary in the lead up to each
semester as part of planning and preparation processes related to the Management Team.
Disclaimer: Curtin Volunteers! reserves the right at its sole discretion to withdraw from the
recruitment process, not to make an appointment, or to appoint by invitation, at any time.
Purpose of position
The function of this position is to develop and execute marketing strategies for Curtin Volunteers! (CV!).
Position dimension
Curtin Volunteers! provides volunteering opportunities to students and the wider community by creating and
nurturing partnerships with internal and external stakeholders. It facilitates personal and professional
development and offers leadership opportunities to its volunteers as they engage in mutually beneficial
community initiatives.
It sits within the Curtin University structure, operating under Campus and Community Life, Support Services.
The CV! Director of Marketing is part of the CV! Management Team and is instrumental in developing and
executing effective marketing strategies which create greater awareness of the organisation and its activities
on campus and in the community. Key responsibilities include editing promotional and marketing content
prior to publication, and managing a marketing team consisting of a Communications Officer, Graphic
Designer and Photographer.
Reporting and key relationships
The CV! Director of Marketing works under the direction of the President and Student Development Officer
and manages a Marketing Team. The CV! Director of Makerting will also work closely with the
Communications and Engagement Officer (full-time staff member) whose key function is to provide guidance
and mentorship. Other key relationships include:

Program Directors
Accountabilities and responsibilities
Planning and strategy
 In collaboration with the President, Student Development Officer and Communications and Engagement
Officer, develop and execute a marketing and communication plan.
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J (WA), 02637B (NSW)
Management and team leadership
 Manage a Marketing Team consisting of a Communications Officer, Graphic Designer and Photographer
who, together, will be responsible for ensuring the quality of content produced.
 Provide relevant training to the CV! Management and Support teams to ensure consistency in the
delivery of all promotional information.
Marketing communications
 Coordinate and oversee the development and regular update of marketing collateral including (but not
limited to):

Brochures

Newsletters

Web content

Social media content

Photographs and videos (for use in a promotional material)
 Edit and proof read marketing collateral prior to publication.
Events
 Organise events aimed at increasing membership and brand awareness as per the CV! Marketing and
Communications Plan.
Program participation
 Commit to participating in at least one CV! volunteering program.
Organisational understanding
 Maintain an up-to-date knowledge of University policies, procedures and legislation which impact upon
work activities and their outcome.
 Maintain up-to-date knowledge of CV! guidelines and procedures.
Compliancy and legislative knowledge
 Comply with University policies and procedures and relevant legislation.
 Meet Occupational Health and Safety, anti-discrimination, equal opportunity and other legislative
requirements.
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J (WA), 02637B (NSW)
Organisational chart
Associate Director
Campus and Community
Life**
Student Development Officer
Student Equity Support
Officer
Volunteer Officer
Director of
Remote & Indigenous (R&I)
Programs
Project Director (x2)
Communications
and Engagement
Officer
President
Vice-President
Program Director (x8)
Director of
Marketing
Assistant Director
of R&I Programs
University management
CV! Management Team
Support staff
CV! Support Team
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J (WA), 02637B (NSW)
Consultant role
Graphic Designer
Legend
Photographer
Communications
Officer
Program
Coordinators
Program Leaders
Selection criteria
Essential
 Strong verbal and written communication skills.
 High level of initiative with the capacity to come up with innovative solutions to problems.
 Strong time management and organisational skills.
 Demonstrated IT skills with the ability to use Microsoft Office products.
 Ability to work collaboratively in a team environment.
Desirable
 Prior experience in the not-for-profit/community organisation sector.
 Prior experience in developing and executing marketing and communication plans.
 Prior experience in editing marketing communications content.
Application questions
First name: click to insert text
Last name: click to insert text
Preferred name: click to insert text
Phone: click to insert number
Mobile: click to insert number
Email: click to insert email address
Course of study: click to insert text
1.
What relevant experience do you have? click to insert text
2.
What leadership qualities do you possess which make you suitable for the role? (300 words max)
click to insert text
3.
Why are you applying for this position and what do you hope to get out of it? (300 words max) click to
insert text
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J (WA), 02637B (NSW)