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Be seen Be heard Be understood The professional bachelor programme in Business language and IT-based market communication combines linguistic proficiency with relevant IT tools and an understanding of the market forces. This bachelor programme is for you if you would like to work with market-oriented communication in the global reality of today’s world. In this study programme you will learn to speak and write English perfectly fluently. You will also learn what good communication is, what good marketing is, and how to use IT to achieve both. After finishing this bachelor programme, you will be able to find employment in private or public companies, or to establish your own company within the fields of PR, communication and marketing in business areas that operate globally. The programme is part of an active and well-founded study environment for media and communication programmes in Haderslev. ADMISSION You are granted admission through completion of all types of secondary schooling (high school equivalents) with A-level English. It is possible to achieve admission without secondary schooling. We will perform an evaluation of the so-called real competences – i.e. we will have a look at your education and work experience and assess whether you are eligible to be admitted. APPLICATION The Danish coordinated admission system www.KOT.dk is your direct path to applying. More information at www.optagelse.dk Interested? For more information on this programme, contact us or read more on our web site www.ucsyd.dk/sbc Application deadline: 15th March. Business Language and IT-based Marketing Communication University College Syddanmark Head of Studies Valdemar Kraft Lembckesvej 7 6100 Haderslev +45 7266 5135 [email protected] SCHOOL OF BUSINESS COMMUNICATION English Communication Marketing Bachelor Be seen Be heard Be understood Professionsbacheloruddannelsen i erhvervssprog og it-baseret markedskommunikation PROFESSIONAL BA IN BUSINESS LANGUAGE AND OG IT-BASED MARKET COMMUNICATION The communication education programmes at UC Syddanmark Campus Haderslev include professional BA programmes in Business Language and IT-based Market Communication, Visual Communication as well as Media-Sonic Communication. Theworld belongs tothe best communicators In this course, you will meet enthusiastic lecturers represented by hardcore theorists to practicians who work in the business. All our instructors are characterised by one commonality: immense professional dedication and a deeply rooted passion for the field of studies that each of them deals with. On route to the goal you will realise the truth about the relation between theory and reality. You will have the opportunity to try everything hands-on so that in the end, you will be fully equipped to handle reality’s challenges. You will hold the tools to the communication of your message all across the world in your hands. ENGLISH Within the field of English we dedicate ourselves to communication in English – to how we adapt the language tool to any specific situation and direct it at the specific target group. GRAMMAR Grammar is not just Grammar. Grammar includes the choice of the correct syntax in order to create the perfect mood. A hip-hop spot shot in the Bronx uses a different kind of grammar than a radio spot for chocolate in the UK. PHONETICS Because we want our message to push through noise and interference. Because you do not hear what I say, but how I say it. Is its pronunciation more important than the word itself? TEXT PRODUCTION Text is not just text. Text varies depending on whether we do interviews, text for homepages, a product catalogue, or a radio-speak. CULTURE The receiver hears the message with his own ears – not yours! We have to understand the culture that our receiver interprets into in order to establish true communication. COMMUNICATION Communication is the foundation of this study programme. Here we practise the fundamental methods that precondition the output in communication, marketing and IT. DISCOURSE ANALYSIS Identifies and interprets the linguistic functions that characterise the understanding of written and oral communication. INTERCULTURAL COMMUNICATION Because what you say must be understood by receivers of different cultural origins. PERSONAL COMMUNICATION What does this mean? That YOU are the one communicating? Are you interfering with the flow of your own message? Do you have the power to push through? IT On the basis of communicational theories and linguistic insight we develop strategies and practical examples of the finished product. GRAPHIC DESIGN Posters, brochures, business cards, layout, images, fonts, Illustrator, InDesign, and Photoshop. SOCIAL MEDIA How to we employ social media as a part of our communication strategy? Are we on FB? Twitter? Google+? MySpace? Blog? And how? And why not? CREATIVITY Innovative creation and idea generation – the ability to transform ideas into reality, or the ability to combine existing knowledge in a new way – on demand! WEB DESIGN Our business card in the virtual world? Or the core of our informative campaign? We work with web design, but not with programming. MARKLETING/BRANDING The brand is the personality that identifies the product/thought/idea. It consists of a logo, name, etc. that stir emotions in the receiver. TARGET GROUP We don’t bombard at random. We select a target and aim at it directly. When we have selected our target, we can zoom in on it with all of our parameters. STRATEGY What do we want to achieve and how? Our history has not been written yet, so what should the world recognise us for? USP A product needs to promise the buyer something unique. Otherwise, it will never be visible. What is the USP of our message? PERSONAL BRANDING Who are you and what do you represent? Do people see it when they meet you? Do your signals correspond to the person you would like to be? HARDWARE Get started with one of our laptops with all the relevant programmes pre-installed for a deposit of DKK 1000.BALANCE Almost equal distribution of female and male students. INTENSITY Smaller classes and more lessons.