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Transcript
Be seen
Be heard
Be understood
The professional bachelor programme in Business language and IT-based market
communication combines linguistic proficiency with relevant IT tools and an
understanding of the market forces.
This bachelor programme is for you if you would like to work with market-oriented
communication in the global reality of today’s world. In this study programme you
will learn to speak and write English perfectly fluently. You will also learn what good
communication is, what good marketing is, and how to use IT to achieve both.
After finishing this bachelor programme, you will be able to find employment in
private or public companies, or to establish your own company within the fields
of PR, communication and marketing in business areas that operate globally.
The programme is part of an active and well-founded study environment for media
and communication programmes in Haderslev.
ADMISSION
You are granted admission through completion of all types of secondary schooling
(high school equivalents) with A-level English.
It is possible to achieve admission without secondary schooling. We will perform an
evaluation of the so-called real competences – i.e. we will have a look at your
education and work experience and assess whether you are eligible to be admitted.
APPLICATION
The Danish coordinated admission system www.KOT.dk is your direct path to applying.
More information at www.optagelse.dk
Interested? For more information on this programme, contact us or read more on our
web site www.ucsyd.dk/sbc
Application deadline: 15th March.
Business Language and IT-based Marketing Communication
University College Syddanmark
Head of Studies Valdemar Kraft
Lembckesvej 7
6100 Haderslev
+45 7266 5135
[email protected]
SCHOOL OF
BUSINESS
COMMUNICATION
English
Communication
Marketing
Bachelor
Be seen
Be heard
Be understood
Professionsbacheloruddannelsen i erhvervssprog og it-baseret markedskommunikation
PROFESSIONAL BA IN BUSINESS LANGUAGE AND OG IT-BASED
MARKET COMMUNICATION
The communication education programmes at UC Syddanmark Campus Haderslev
include professional BA programmes in Business Language and IT-based Market
Communication, Visual Communication as well as Media-Sonic Communication.
Theworld belongs tothe
best communicators
In this course, you will meet enthusiastic lecturers represented by hardcore theorists to practicians who work
in the business.
All our instructors are characterised by one commonality: immense professional dedication and a deeply
rooted passion for the field of studies that each of them deals with.
On route to the goal you will realise the truth about the relation between theory and reality. You will have the
opportunity to try everything hands-on so that in the end, you will be fully equipped to handle reality’s
challenges.
You will hold the tools to the communication of your message all across the world in your hands.
ENGLISH
Within the field of English we dedicate ourselves to communication in English – to how
we adapt the language tool to any specific situation and direct it at the specific target
group.
GRAMMAR
Grammar is not just Grammar. Grammar includes the choice of the correct syntax in
order to create the perfect mood. A hip-hop spot shot in the Bronx uses a different
kind of grammar than a radio spot for chocolate in the UK.
PHONETICS
Because we want our message to push through noise and interference. Because you
do not hear what I say, but how I say it. Is its pronunciation more important than the
word itself?
TEXT PRODUCTION
Text is not just text. Text varies depending on whether we do interviews, text for
homepages, a product catalogue, or a radio-speak.
CULTURE
The receiver hears the message with his own ears – not yours! We have to understand
the culture that our receiver interprets into in order to establish true communication.
COMMUNICATION
Communication is the foundation of this study programme. Here we practise the
fundamental methods that precondition the output in communication, marketing and IT.
DISCOURSE ANALYSIS
Identifies and interprets the linguistic functions that characterise the understanding
of written and oral communication.
INTERCULTURAL COMMUNICATION
Because what you say must be understood by receivers of different cultural origins.
PERSONAL COMMUNICATION
What does this mean? That YOU are the one communicating? Are you interfering with
the flow of your own message? Do you have the power to push through?
IT
On the basis of communicational theories and linguistic insight we develop strategies
and practical examples of the finished product.
GRAPHIC DESIGN
Posters, brochures, business cards, layout, images, fonts, Illustrator, InDesign, and
Photoshop.
SOCIAL MEDIA
How to we employ social media as a part of our communication strategy? Are we on FB?
Twitter? Google+? MySpace? Blog? And how? And why not?
CREATIVITY
Innovative creation and idea generation – the ability to transform ideas into reality, or the
ability to combine existing knowledge in a new way – on demand!
WEB DESIGN
Our business card in the virtual world? Or the core of our informative campaign? We work
with web design, but not with programming.
MARKLETING/BRANDING
The brand is the personality that identifies the product/thought/idea. It consists of a
logo, name, etc. that stir emotions in the receiver.
TARGET GROUP
We don’t bombard at random. We select a target and aim at it directly. When we have
selected our target, we can zoom in on it with all of our parameters.
STRATEGY
What do we want to achieve and how? Our history has not been written yet, so what
should the world recognise us for?
USP
A product needs to promise the buyer something unique. Otherwise, it will never be
visible. What is the USP of our message?
PERSONAL BRANDING
Who are you and what do you represent? Do people see it when they meet you? Do your
signals correspond to the person you would like to be?
HARDWARE
Get started with one of our laptops with all the relevant programmes pre-installed for
a deposit of DKK 1000.BALANCE
Almost equal distribution of female and male students.
INTENSITY
Smaller classes and more lessons.