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Can the Silver Economy be an engine for the digital economy of the Union? Brussels, 30 March 2016 Horst Krämer Digital Social Platforms Unit (H2) DG Communications Networks, Content and Technology European Commission Vision: Turn the Demographic Change into an opportunity for Europe 2 A scalable EU Silver Economy… New market opportunities arising from public and consumer expenditures related to rights, needs and demands •3000 B€ Wealth by people over 65 •85 Million Consumers over 65 and growing •<15% ICT use The Consumer Market •Care costs ~1000 B€ /year in Europe (8 % GDP) •10% for innovation ~100 B€ /year The Public Market …in an ageing society… • Need for better social inclusion • Contribution to sustainability of health and care systems • Ensuring that elderly remain active and valued contributors to society • Age-friendly homes for less dependence on institutional long-term care with unsustainable costs …which is becoming a digital society • Equal access and benefit from the digital revolution regardless of age • Trust • Skills • Cost • Accessibility • Connectivity Demographic Ageing Societal Challenge Major Opportunity Dependency Ratio Empowerment •From 1:4 to 1:2 •80+ doubles by 2025 •Active Ageing Cost of Care New Care Models •Up by 4-8 % of GDP by 2025 •Home based •Integrated care •Large Efficiency gains Human Resources Growth and Markets •Shrinking work force •Lacking 20 million carers by 2020 •3000 B€ wealth •85 Million Consumers and growing ••• 6 Two Sides of the same Coin Ensuring Social Impact Stimulating Innovation Example: Transforming Health and Care Acute care Long-term-care Single Diseases Multiple chronic conditions Passive Patient Active consumer Institutional care Home care Generic Approach Personalised Care How? European Innovation Partnership on Active & Healthy Ageing crosscutting, connecting & engaging stakeholders across sectors, from private & public sector specific actions Improving prescriptions and adherence to treatment +2 HLY by 2020 Triple win for Europe Pillar I health & quality of life of European citizens sustainable & efficient care systems growth & expansion of EU industry Prevention screening early diagnosis Better management of health: preventing falls Pillar II Care & cure Pillar III Independent living & active ageing Preventing functional decline & frailty Integrated care for chronic conditions, inc. telecare ICT solutions for independent living & active ageing Age-friendly cities and environments 10 Market Oriented Action Active and Assisted Living Joint Programme (co-financed with EU Member States) 140+ close to market projects funded until now Transforming proven research ideas into new products and services across Europe Close links with investors Up to 350M€ EU+MS budget http://www.aal-europe.eu Summary: EU Silver Economy Strategy See EU silver economy strategy 12 A comprehensive set of EU actions • Blueprint for Digital innovation in Health and Care • Promoting the EU Silver Economy • Taking EIP-AHA forward • AAL JP as key Innovation Initiative • Horizon 2020 Research and Innovation • International Cooperation with Japan, G7, OECD 13 A European "Blueprint" connecting existing initiatives A European map of Scaling up Training & New Skills Repository of Proven Innovation Practices/ guidelines EIP-AHA EIT-KIC Mobilising Investments, Silver Economy AAL Innovation Reference Framework, Standards Technology Roadmaps, Research & Innovation H2020 Digital Single Market + mHealth + cross-border Health 14 SILVER ECONOMY, Getting INTO MAINSTREAM POLICY G7 ICT Ministerial April 2016 Japan EU Silver Economy Strategy, March 2015 Planning 2016 • Blueprint on digital innovation for Europe's Ageing Society • Milestones 2016/17 • Roadshow Age-Friendly Housing: 7 April, Brussels • Mipim, 15-18 March, Cannes • eHealth week, 8-10 June, Amsterdam • AAL Forum, 26-28 September, St. Gallen • 2nd Ageing Summit, December Recent DG CNECT innovation policy documents related to the Silver Economy • EU Silver Economy Strategy http://ec.europa.eu/research/innovationunion/index_en.cfm?section=active-healthy-ageing&pg=silvereconomy • European Scaling-up Strategy in Active and Healthy Ageing https://ec.europa.eu/research/innovation-union/pdf/active-healthyageing/scaling_up_strategy.pdf • European Innovation Summit on Active and Healthy Ageing http://ec.europa.eu/research/innovation-union/index_en.cfm?section=active-healthyageing&pg=2015-summit • ICT for Active and Healthy Ageing http://ec.europa.eu/digital-agenda/en/policies-ageing-wellict • European Innovation Partnership on Active and Healthy Ageing http://ec.europa.eu/research/innovation-union/index_en.cfm?section=active-healthy-ageing • Active and Assisted Living Joint Programme http://www.aal-europe.eu/ • EIT KIC on Healthy Living and Active Ageing https://eithealth.eu/ • Joint Programming Initiative More Years – Better Lives http://www.jp-demographic.eu/