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Customer Case Study Vehicle Towing Company (S. Africa) Digital Communication System for Competitive Industries The photograph is an image only. To survive in competitive industries, it is important to have some originality in your business. In the following success story reported by Multisource Telecoms (South Africa), a customer of theirs chose IDAS as their own private communication system instead of relying on a shared system. As a result, they now enjoy advantages in business which their competitors do not have. Background In South Africa, the host country of the “2010 FIFA World Cup”, vehicle towing remains a very competitive industry. The roads in urban areas are very congested in South Africa, especially during the rush hour. From such crowded roads, towing companies skillfully remove stranded and accident damaged vehicles and thereby help to avoid aggravation of traffic congestion. Their prompt performance is highly appreciated by other drivers and the traffic police. Analog vs Digital Coverage Audio quality IDAS Excellent Better audio quality The reason why this industry is so competitive is that there is a large need for vehicle towing throughout South Africa, especially in the built-up urban areas. Furthermore, payment for towing is usually guaranteed by auto insurance, which is another attractive incentive for those who engage in this industry. Better distance coverage Minimum required audio quality Analog FM Poor High level Signal strength Low level To survive in this competitive industry, reliable and effective communication is critical. In order to carry out the work promptly, tow truck drivers need to be quickly and effectively given information such as the exact location of stranded vehicles and the fastest route to get there. If the communication is not relayed effectively and a tow truck arrives at the destination late, the traffic situation there may have gotten worse or a competitor might have arrived earlier to carry out the tow instead. Knowing this background, Vertel Investments, one of Multisource Telecoms’ distributors, offered IDAS to a customer in the towing industry. Their territory area is the province of Gauteng, which includes the cities of Johannesburg and the capital, Pretoria. The customer wanted a more effective communication system than competitors in order to carry out their work promptly, and more secure encryption than their current analog system provided to avoid eavesdropping. The roads in Johannesburg. Customer Case Study Vehicle Towing Company (S. Africa) “Time is a critical factor in the vehicle towing industry” - says Mr. André van Niekerk, Multisource Telecoms Distribution Sales Manager and representative in charge of this project. “The customer wanted to communicate accurate information faster than their competitors. In addition, the wider communication area they have with IDAS, the more business they can acquire. As a digital system ensures much better audio quality than analog, the customer now enjoys effective and clear communication over a wider geographical area than before.” In fact, the customer was very satisfied with the improved audio quality and extended coverage of IDAS. Before implementing the IDAS system, they were unable to communicate under highway bridges and flyovers due to too much noise and interference received on analogue. IDAS has now enabled them to communicate in such places. The standard digital voice scrambler was also an important factor for the customer in preventing lost business opportunities to competing companies that hear the same information over the current shared analog radio network. By implementing IDAS, the customer has obtained their own private communication system, and they now enjoy more effective and secure communications over their competitors and say that IDAS is the ideal communication system for their business success. <Customer Needs> More effective communication than competitors: Arriving FIRST is the priority in the vehicle towing industry in South Africa. Therefore the customer wanted to communicate effectively the necessary information such as the exact location of the stranded vehicles and the fastest route to get there. More secure encryption than analog: Even if the customer was to receive the relevant information first, a competitor may have been listening in on their radio communications and arrive at the destination earlier. Avoiding this eavesdropping was also one of the customer’s foremost needs. Wider communication coverage: If the dispatcher can communicate with the tow truck drivers over a wider geographical area than at present, they may be able to effectively increase their chance of attaining additional business. IDAS radios and repeaters ▲ IC-F5061D: IDAS VHF mobile radio ▲ IC-F3161DT: IDAS VHF handheld radio ▲ IC-FR5000: IDAS VHF repeater <Keys to Success> Excellent audio quality (compared to analog): The excellent audio quality of digital helps the customer to avoid miscommunications and as a result the customer can now exchange information more effectively, reliably and faster than before. Higher security level than analog: IDAS’ 15 bit voice scrambler ensures a higher security level than analog and avoids eavesdropping by competing companies. Wider coverage than analog: Thanks to less noise than analog, the customer now enjoys clearer audio communication over a wider geographical area than before. IDAS has enabled effective communications, even under highway bridges and flyovers, where their former analog system could not cover. Their own private communication system: In order to achieve more effective communication than their competitors, the customer needed to have their own private dedicated communication system instead of sharing the same communication system with their competitors. For more information, please visit our global web site or your nearest distributor. www.icom.co.jp/world