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The Yin Yang of Design and Anthropology Professor Dori Tunstall, UIC Copyright Elizabeth Tunstall 2006 | All Rights Reserved. Presentation to: Wayne State University November 29, 2006 Tactical Conceptual Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate 8 contexts of Yin Yang / Anthropology Design energies Design and anthropology as holistic pursuits Design and anthropology as human endeavors and professional practices Design and anthropology as positives forces for business, government, and society Necessity of training hybrid “anthrodesigners” for changing our worlds Learning intentions People or societies in a liminal phase are a "kind of institutional capsule or pocket which contains the germ of future social developments, of societal change." - Victor Turner Liminality Bryn Mawr College 1990_1994 Arc Worldwide 2003_2005 Stanford University Sapient Corporation 1994_1999 Design for Democracy 1999_2002 UIC 2001_2006 Anthropologist? Designer? Anthrodesigner? 2005_Cont… Anthropology and design represent the Yin Yang energies of one another and thus by working together they can balance each others’ weaknesses and enhance each others’ strengths. Societal change_premise Government, business, and society requires better understanding and respect for professional design and anthropology’s insights, skills, and intentions so that we can positively affect our worlds. Societal change_what’s at stake Yin Yang Yin Yang_characteristics General public Allied professionals Defining anthropology “Ethnographers” Indiana Jones Dinosaurs and dust Cavemen Human evolution Anthropologi, the store Defining anthropology_general public Science Studying the past Culture Ethnography Exoticism Defining anthropology_allied professionals Cool Anyone can do it Too theoretical Too self-absorbed Just ethnography Defining anthropology_“ethnographers” Society Government Business Indiana Jones Science Cool Dinosaurs and dust Studying the past Anyone can do it Cavemen Culture Too theoretical Human evolution Ethnography Too self-absorbed Anthropologi, the store Exoticism Just ethnography Defining anthropology_implications for positive impact Knowledge Physical Anthro Archaeology Linguistics Scientific Cultural Anthro Artistic Action Defining anthropology_the reality is more complex Its purpose: To connect people to ever evolving ideas of what it means to be human. Its mission: To translate skillful inquiry into useful knowledge that creates positive human experiences. Its approach: To be empathetic, dynamic, and useful. Its promise: To engage with the range of human experience without prejudice. Anthropology_contemporary redefinition Its purpose: To connect people to ever evolving ideas of what it means to be human. Its mission: To translate skillful inquiry into useful knowledge that creates positive human experiences. Its approach: To be empathetic, dynamic, and useful. Its promise: To engage with the range of human experience without prejudice. Anthropology_Yin energy General public Defining design Allied professionals “Designers” Style Fashion iPod Sports/luxury cars Target Defining design_general public Eye candy Aesthetics “Making it pretty” Superficial Decoration Defining design_allied professionals Cool Anyone can do it Too much process Too self-absorbed Intuitive Defining design_“designers” Society Government Business Style Eye candy Cool Fashion Aesthetics Anyone can do it iPod “Making it pretty” Too much process Sports/luxury cars Superficial Too self-absorbed Target Decoration Intuitive Defining design_implications for positive impact Knowledge Scientific Artistic Architecture Interactive Design Product Design Graphic design Interior Design Action Defining design_the reality is more complex AIGA’s 12-steps of Designing Design_contemporary redefinition Design_Yang energies People or societies in a liminal phase are a "kind of institutional capsule or pocket which contains the germ of future social developments, of societal change." - Victor Turner Anthropology + Design_the liminal phase Knowledge Physical Anthro Archaeology Linguistics Cultural Anthro Scientific Artistic Architecture Interactive Design Product Design Graphic design Interior Design Action Anthropology + Design_holistic range of experiences Anthropology + Design_not absolutes Anthropology + Design_The 8 trigrams Intent Approach Technique Anthropology + Design_The 8 trigrams_details Intent Understand unknown Approach Yield to the experience of others Technique Cultural anthropology + Information Design Anthropology + Design_Yin Yin Yin Experience modeling at UIC Anthropology + Design_Yin Yin Yin Intent Understand unknown Approach Yield to the experience of others Technique Physical anthro + Product Design Anthropology + Design_Yin Yin Yang OXO Good Grips Observations on how people with hand mobility impairments led OXO to develop new category of products. Anthropology + Design_Yin Yin Yang Intent Understand unknown Approach Create new experience for others Technique Linguistics + Interactive Design Anthropology + Design_Yin Yang Yin Computational linguistics and use of natural language patterns in searching. Anthropology + Design_Yin Yang Yin Intent Understand unknown Approach Create new experience for others Technique Archaeology + Architecture Anthropology + Design_Yin Yang Yang Pyramid at the Louvre Museum Anthropology + Design_Yin Yang Yang Intent Manifest new future Approach Yield to the experience of others Technique Cultural anthropology + Product Design Anthropology + Design_Yang Yin Yin Cultural anthropologists helped developed Go-Gurt Anthropology + Design_Yang Yin Yin Intent Manifest new future Approach Yield to the experience of others Technique Physical anthro + Interaction design Anthropology + Design_Yang Yin Yang Physical anthropology, anthropometrics, ergonomics, and Vlady Spetkovsky’s Wearable Power Suit Anthropology + Design_Yang Yin Yang Intent Manifest new future Approach Create new experience for others Technique Linguistics + Product Design Anthropology + Design_Yang Yang Yin Linguistic semantic mapping and the fuzzy logic of artificial intelligence and smart products Anthropology + Design_Yang Yang Yin Intent Manifest new future Approach Create new experience for others Technique Cultural anthropology + Interaction design Anthropology + Design_Yang Yang Yang James Funaro and CONTACT’s, Culture’s of the Imagination, alien contact simulations at Cabrillo College Anthropology + Design_Yang Yang Yang Anthropology and design represent the Yin Yang energies of one another and thus by working together they can balance each others’ weaknesses and enhance each others’ strengths. Conclusion_premise redux Government, business, and society requires better understanding and respect for professional design and anthropology’s insights, skills, and intentions so that we can positively affect our worlds. Main point_what’s at stake ? Questions?
