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A Younger Theatre and Royal Opera House present Romeo and Juliet –
Digital Takeover
A Younger Theatre are teaming up with the Royal Opera House to give an exclusive
insight into The Royal Ballet’s production of Romeo and Juliet as it is broadcast live
from the Royal Opera House to over 700 cinemas across the world.
We’re looking for six enthusiastic digital competent social media lovers who have
never been to the ballet before to live blog and tweet their experience whilst being
given exclusive backstage access.
The Digital Takeover Evening Will Consist Of:
- A free ticket to Romeo and Juliet
- Backstage access to Royal Opera House
- The chance to interview and engage with Royal Opera House staff and the Romeo
and Juliet production team
- Live tweet and blog to thousands of viewers from across the world
- Experience your first ever ballet with other ballet novices
Who this evening is for:
This evening is aimed at 18-26 year olds who have never been to a ballet before but
have an interest to learn more about the art form. As well as learning about ballet and
experiencing Romeo and Juliet, the participants will be given the opportunity to
explore the inner workings of the Royal Opera House on a broadcasting night when
the performance will be relayed around the world to thousands of cinema viewers.
Throughout the evening participants will be encouraged to tweet, blog and record
their experience so that those attending the live broadcast can experience the ballet
through your eyes. This will be amplified by A Younger Theatre taking over the social
media channels of the Royal Opera House delivering live updates to all their followers.
The Digital Takeover Evening is an excellent opportunity for someone with a strong
interest in digital platforms and the arts to be given exclusive access to the world
famous Royal Opera House.
The evening will be hosted by Jake Orr, Editor and Founder of A Younger Theatre and
Chris Shipman, Social Media Manager of the Royal Opera House.
Want To Apply?
Want to be part of this evening and experience your first ballet? Applications are
open now until Wednesday 14th March at noon. Places are strictly limited to six and
will be selected at the discretion of A Younger Theatre.
The Quick Info:
Where: Royal Opera House, Covent Garden, London
What: Backstage access and live blogging and tweeting experience of seeing Romeo
and Juliet.
When: Thursday 22nd March, 5.00pm – 10.30/11pm
How: Apply via application below
Show Info:
http://www.roh.org.uk/whatson/production.aspx?pid=17623&showall=True&tab=0&
header=image
Application to Apply
First Name:
Surname:
Date of Birth:
Location:
Contact Email:
Contact Telephone:
Twitter: @
Have you ever attended a ballet before? Yes/No
Have you ever been to the Royal Opera House before? Yes/No
How did you hear about this event?
Why do you wish to attend?
Do you have any experience live blogging or tweeting an event? If yes, please briefly
describe experience.
Do you have a blog? If yes, please provide a link.
How often do you attend the theatre?
Do you own a smart phone or device that can access the internet whilst on the move?
If yes, please list devices.
Anything else you’d like to tell us?
Email completed applications to [email protected] with subject AYT and
ROH
Please note: You must be available to attend the Royal Opera House from 5.00pm on
23rd March. Further information will be provided nearer the time, but do check your
emails.
Have any questions? Email [email protected] or tweet @ayoungertheatre
Further Information:
About A Younger Theatre
A Younger Theatre is a platform for young people under the age of 26 to have their voices
heard in the arts. Founded in 2009, AYT boasts over 100 young writers covering reviews,
interviews, featured articles and blogs about theatre. AYT also hosts events, offers
competitions and ticket offers and is partnered with The Guardian’s Culture Professionals
Network. AYT was named About.com’s Top Theatre Blog of 2011.
About The Royal Opera House
The Royal Opera House in London’s Covent Garden is home to The Royal Ballet, The Royal
Opera, ROH2 – the organisation’s contemporary arm –, and the Orchestra of the Royal Opera
House. The building is the third theatre on the site, with both previous theatres destroyed by
fire. Originally built in 1732, the Opera House was extensively rebuilt in the late 1990s. As well
as the main auditorium, the building also includes the Linbury Studio for performances of
contemporary works.
About The Royal Ballet
The Royal Ballet is Britain’s largest ballet company and performs a wide-range of repertory
from great classical ballets to new works from the foremost choreographers of today. The
Royal Ballet employs approximately 100 full time dancers with purpose built facilities within
The Royal Opera House. Access is key and performances are seen not just at the Royal Opera
House but via televised and cinematic performances, outdoor Big Screen performances,
international touring and through the work of the Company’s Education department.
About Student Standby
The Royal Opera House Student Standby scheme offers unsold tickets for performances by
The Royal Opera and The Royal Ballet to students for just £10. As well as this, members of the
scheme have access to four dedicated student-only performances a year – two by The Royal
Opera and two by The Royal Ballet – at a special discounted price.
Sign for free at www.roh.org.uk/studentstandby
About Romeo and Juliet
Kenneth MacMillan’s interpretation of Romeo and Juliet’s doomed love is one of the greatest
examples of 20th-century choreography. This revival by The Royal Ballet brings all the lyrical
beauty and touching fluidity of its intimate moments for the two lovers along with the
grandeur of the ball scene and the action-packed encounters of the opposing Montagues and
Capulets. Beautifully staged with rich period costumes and designs, Romeo and Juliet will
draw you into its intense drama with some of the finest of today’s dancers matched to the
powerful sounds of Prokofiev’s famous music. This is a wonderful chance for you to
experience one of the enduring tragic tales of all time, a classic of the international ballet
repertory and a favourite of Royal Ballet audiences.
Trailer:
http://www.youtube.com/watch?v=791y2sLVF_w&feature=plcp&context=C33e976cUDOEgs
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