Download Truth Five: New Media Are Always Scary

Truth Five: New Media Are
Always Scary
Group members: Dabra 2011358
Calista 2011357
Chloe 2011360
Date : September 27, 2012
Contents
Topic explanation and discussion
An important research result
Reflective thinking
Topic explanation and discussion
Who are new media scary for ?
1. Audience members
2. Media companies
1. There is always concern among audience
members that new media will affect people’s
lives
1980s
&90s
1930s
1950s
movies
1940s
radio programs,
soap operas
comic
books
offensive rap
and rock lyrics
Movies were believed to cause delinquency, lower standards and
ideals…
Comic books were believed to be a cause of
teenage delinquency and sexual behavior…
He is a little kid, and likes to lift girls’ skirt in the comic.
Discussion:
Why are new media scary for audience
members ?
Because people want to solve social ills, and it
is easier to believe that those social ills
(poverty, crime, and drug abuse) are caused by
media coverage than to acknowledge that
their causes are complex and not fully
understood.
newspaper publishers
record companies
movie &TV industries
radio stations
2. New media
are also scary
for media
companies
radio
the Internet
Discussion:
Why are new media scary for media
companies ?
They are worried about new media
would steal away their readers. They are
scary for competition.
An Important Research Result:
• Sociologists identified four major aspects of
public concern about the media in 1948.
Four major aspects of public concern
about the media
1. Media are everywhere and may control and manipulate
people
Four major aspects of public concern
about the media
2. Media may be used to reinforce the existing social
structure and discourage social criticism
The official news agency of the
PRC, is subordinate to the State
Council and reports to the
Communist Party of China’s
Propaganda Department. It has
high level of credibility, but
almost not allow social criticism.
Four major aspects of public concern
about the media
3. Mass entertainment may lower the tastes and
standards for popular culture
Four major aspects of public concern
about the media
4. Mass entertainment is a waste of time that detracts
from more useful activities
Reflective thinking
• 1. Are the four aspects of public concern
identified in 1948 are the same with today’s?
If not, what other aspects of concern are there
for today’ people?
No. There are new concern about the media
now. Such as:
Media will decrease communication
between people so as to lead to a cold social
atmosphere.
 Various screens emerge, so that more and
more printed media are replaced. Actually, the
reading effect of printed media is usually
regarded best.
 Those social network can be taken
advantaged of by bad people to defraud or
cheat.
• 2. Are we hopeless of those powerful media?
What can we do to answer such a great
influence of media?
Improve our media literacy and critical
thinking, and try to find put the truth behind
those superficial coverage.
• Questions???
Thank you for
your attention