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Mix of promotion techniques DIFFERENT COMPANIES EVALUTATED AND BEST MIX OF PROMOTION TECHNIQUES APPLIED TO EACH COMPANY B2C Heineken (well established) Online Heineken beer app mobile marketing Heineken well established SEO High social media marketing distinguised per country (Heineken vs Heineken NL) Offline Sponsorships/partnerships Packaging This mix of offline and online promotion makes Heineken notisable and a lot of people are able to recall the brand, this creates brand awareness B2C Warsteiner (Low brand awareness) Online Warsteiner good SEO Lower social media Low mobile marketing Offline No packaging promotions Supporting less known events DOT COM start up Hitwe Online Facebook advertising Suggest to advertise on other app’s, in app advertising Offline No advertisement Promotional board in bus stops Small business aiming to export electric motorbikes - zero motorcycles Online Sequence ads in an ad netwerk Offline Sponsorships at motorevents (TT Assen) B2C Household Insurance – Univé Online SEO paid ads Cookies, adnetwork Offline Sponsoring TV commercials B2B Dential supplies – Dental Green Online SEO ads on Google Offline suggestions Phone/direct mail potential clients References Google. (2010). Search Engine Optimization Starter Guide. Available: http://benedict.co.uk/search-engine-optimizationstarter-guide.pdf. Last accessed 9 Dec 2016. Heineken. (2016). Biertegoed. Available: http://www.heineken.com/nl/Biertegoed. Last accessed 9 Dec 2016. theheinekencompany. (2015). Partnerships. Available: http://www.theheinekencompany.com/brands/partnerships. Last accessed 9 Dec 2016. Warsteiner. (2016). WARSTEINER Evenementen in Nederland.Available: http://www.warsteiner.nl/alles/warsteinerevenementen-in-nederland/. Last accessed 9 Dec 2016. Facebook. (2016). Hitwe. Available: https://www.facebook.com/business/success/hitwe. Last accessed 8 Dec 2016. Zero motorcycles. (2016). Zero motorcycles. Available: http://www.zeromotorcycles.com. Last accessed 10 Dec 2016. Unive. (2016). Mijn Unive. Available: https://www.unive.nl/mijnunive/inloggen?ReturnUrl=/_layouts/Authenticate.aspx?Source=%252Fparticulier%252 Fmijnunive%252Fpages%252Fdefault%252Easpx&Source=/particulier/mijnunive/pages/default.aspx. Last accessed 10 Dec 2016. Dental green . (N.D.). Product and services in dentistry . Available: http://www.dentalgreen.eu/?gclid=CKuzqbHt7NACFcaV7QodAuUFIg. Last accessed 10 Dec 2016.
