Download Mix of promotion techniques

Mix of promotion
techniques
DIFFERENT COMPANIES EVALUTATED AND BEST MIX OF PROMOTION
TECHNIQUES APPLIED TO EACH COMPANY
B2C Heineken (well established)


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Online
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Heineken beer app  mobile marketing

Heineken well established SEO

High social media marketing  distinguised per country (Heineken vs Heineken
NL)
Offline

Sponsorships/partnerships

Packaging
This mix of offline and online promotion makes Heineken notisable and a
lot of people are able to recall the brand, this creates brand awareness
B2C Warsteiner (Low brand
awareness)
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
Online
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Warsteiner good SEO

Lower social media

Low mobile marketing
Offline

No packaging promotions

Supporting less known events
DOT COM start up Hitwe


Online

Facebook advertising
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Suggest to advertise on other app’s, in app advertising
Offline

No advertisement

Promotional board in bus stops
Small business aiming to export
electric motorbikes
- zero motorcycles

Online


Sequence ads in an ad netwerk
Offline

Sponsorships at motorevents (TT Assen)
B2C Household Insurance – Univé


Online
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SEO paid ads

Cookies, adnetwork
Offline

Sponsoring

TV commercials
B2B Dential supplies – Dental Green

Online

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SEO ads on Google
Offline suggestions

Phone/direct mail potential clients
References
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Google. (2010). Search Engine Optimization Starter Guide. Available: http://benedict.co.uk/search-engine-optimizationstarter-guide.pdf. Last accessed 9 Dec 2016.
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Heineken. (2016). Biertegoed. Available: http://www.heineken.com/nl/Biertegoed. Last accessed 9 Dec 2016.
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theheinekencompany. (2015). Partnerships. Available: http://www.theheinekencompany.com/brands/partnerships. Last
accessed 9 Dec 2016.
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Warsteiner. (2016). WARSTEINER Evenementen in Nederland.Available: http://www.warsteiner.nl/alles/warsteinerevenementen-in-nederland/. Last accessed 9 Dec 2016.
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Facebook. (2016). Hitwe. Available: https://www.facebook.com/business/success/hitwe. Last accessed 8 Dec 2016.
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Zero motorcycles. (2016). Zero motorcycles. Available: http://www.zeromotorcycles.com. Last accessed 10 Dec 2016.

Unive. (2016). Mijn Unive. Available:
https://www.unive.nl/mijnunive/inloggen?ReturnUrl=/_layouts/Authenticate.aspx?Source=%252Fparticulier%252
Fmijnunive%252Fpages%252Fdefault%252Easpx&Source=/particulier/mijnunive/pages/default.aspx. Last
accessed 10 Dec 2016.

Dental green . (N.D.). Product and services in dentistry . Available:
http://www.dentalgreen.eu/?gclid=CKuzqbHt7NACFcaV7QodAuUFIg. Last accessed 10 Dec 2016.