Download ESW 500 Partner Presentation

Cisco
ESW 500 Series
Switches
Cisco
Small Business Pro
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© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Introducing Cisco® ESW 500
The 1st Small Business Pro Product!
 Managed Layer 2 switch – purpose-built for Small Business
 Fundamental building block of SBCS and Cisco Small
Business Pro Series
 Simplified configuration, deployment, and management
 Supported by Small Business Support Center
 Enhanced 5-year warranty with next-business-day
replacement service
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Cisco Small Business Pro Series ESW 500
Simple, straightforward portfolio – choose from 7 models
Part Number
Port Configuration
List Price
ESW-520-24-K9
24-port 10/100
$659
ESW-520-24P-K9
24-port 10/100 PoE
$1,399
ESW-520-48-K9
48-port 10/100
$1,129
ESW-520-48P-K9
48-port 10/100 PoE
$2,799
ESW-540-24-K9
24-port 10/100/1000
$1,849
ESW-540-24P-K9
24-port 10/100/1000 PoE
$2,699
ESW-540-48-K9
48-port 10/100/1000
$3,299
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Gigabit Expansion
4 expansion ports:
2 copper and
2 combo SFP slots
4 expansion ports:
2 copper and 2 SFP
slots
4 expansion ports:
4 combination SFP
slots
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Cisco Small Business Switching Portfolio
Cisco Catalyst
Price-Performance
Price-Performance
 Advanced LAN Switching with Intelligent Services
 Cisco IOS SW, CLI integration + CNA
 Limited Lifetime Warranty + Smartnet options
Cisco® Catalyst® 2960 Series
 Complete, competitive LAN switching for small business
Small Business Pro
NEW
 Simplified configuration and solutions integration
 24- to 48-port Fast Ethernet and Gigabit Ethernet
configurations
 5-year Enhanced Warranty with NBD replacement
Cisco ESW 500 Series
 Small Business Support Center
Small Business Series
 Broad switch portfolio
 Single-device, web-based management (smart and managed)
 Do-it-yourself small businesses (unmanaged only)
 Transactional support
Unmanaged, Smart, and Managed
Function,
Flexibility,
Scalability
Function,
Flexibility,
Scalability
Function,
Flexibility,
Scalability
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Cisco Small Business Pro
Cisco Small Business Pro products work together to
deliver powerful, integrated solutions that are easy
for you to deploy and manage.
Individually, every product solves a small business need
and delivers peace of mind.
Together, they form a solid foundation that you can build
on as your customers’ communications needs change.
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A Foundation of Cisco Small Business Pro
Network Solutions and SBCS
VOICE (SBCS)
PSTN
 Supports data, voice,
video, wireless,
solutions
 Seamless integration
with SBCS and other
Cisco Small Business
Pro solutions as they
develop
UC520
SECURITY
DATA
 Auto-discovery,
common terminology
and look and feel
© 2009 Cisco Systems, Inc. All rights reserved.
Under
Developme
nt
Internet
 Predictable experience
with simplified
configuration tools and
smart defaults
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ESW500
Security
Appliance
ESW500
WIRELESS
Under
Developme
nt
Security
Appliance
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ESW500
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ESW 500 Small Business Pro Switches:
Key Component for SBCS
Unified
Communications
IP Phones
Switching
Wireless
WAN Security /
Teleworker
AP500
WLC 500
Cisco SR520
NE
W
Unified 500 Series
• 8- to 64-voice users
• desktop and
rackmount models
• Optional integrated
WLAN AP on
desktop models
7900 & 500 Series
ESW 500 Series
• All Cisco Unified IP • PoE & non-PoE
Phones are
models with CDP
supported, including and Smartports
new Cisco® 500
• Replaces CE 520
Series with WLAN
over time
and Bluetooth
• Autonomous APs
or Unified
Wireless Solution
with Mobility
Express
• VPN, wired and
wireless access,
Remote IP phone
extension
Business and Productivity Applications
Cisco Configuration Assistant
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Simple and Flexible Management Options
 Embedded Switch Configuration Utility
 Browser-based
 Best for configuring standalone switches
 Cisco Configuration Assistant (CCA)
 No-charge PC application
 Simplifies ESW 500 configuration when deployed
as part of SBCS and Small Business Pro networks
Switch Configuration Utility
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CCA
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Small Business Pro Switch Warranty
Cisco® ESW 500 Series
Length
Hardware
Replacement
5 years
NBD advance replacement where
available; otherwise 10-businessday advance replacement
Complimentary
Phone Support
90 days
Software
5 years for bug fixes
Click to Chat
(C2C)
Services
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1 Year
None at time of launch
Premium Service is under
consideration
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Competing Against HP ProCurve
in Small Business with the ESW 500 Series
 Solution tested for smallbusiness applications
 Streamlined configuration
with GUI config tools,
Smartports, and Smart
Defaults
 Small Business Support
Center and Support
Community
 5-year warranty w/ NBD
advance product
replacement, software fixes
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Sell ESW 500
ESW-520-24
ESW-520-24P
Vs. HP ProCurve
2610-24 (J9085A)
2610-24/12PWR (J9086A)
2610-24-PWR (J9087A)
ESW-520-48
2610-48 (J9088A)
ESW-520-48P
2610-48-PWR (J9089A)
ESW-540-24
2810-24G (J9021A)
ESW-540-24P
ESW-540-48
HP Product Gap!
2810-48G (9022A)
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Handling Objections
 Too expensive for small business
Small Business Pro switches are very competitively
priced to ProCurve 2610 and 2810 switches.
 Too hard to sell – warranty not competitive
Small Business Pro enhanced warranty includes
5-year coverage + NBD product replacement.
 Too complicated to order
Straightforward portfolio with seven switches to choose
from addresses primary density and PoE requirements.
 Too difficult to configure
Two GUI-based options for standalone setup and
system configuration.
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Resources and URLs
 Cisco ESW 500 Series Switches
www.cisco.com/go/esw500
 Cisco Configuration Assistant
www.cisco.com/go/configassist
 Partner Central Small Business Switching
www.cisco.com/go/smbpartner/switching
 Cisco Smart Business Communications System
www.cisco.com/go/sbcs
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Backup
 Positioning
 ESW 500 Product Details
 Competitive Overview
 Summary
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Cisco In Small Business
Enterprise
Service
Provider
Commercial /
Mid-Market
Small
Business
IT is strategic
Small Business
(<100 employees)
IT is not strategic
Today: ~13-27%
Market Share in
Small
Cisco Small
Business
Cisco
Designed for Extensible Networks Regardless of Size
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Designed for Small Businesses
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Differences Between Cisco and
Cisco Small Business
Designed for Extensible Networks
Regardless of Size
Designed for Small Businesses
Sized for Small
Scalability & High Availability
Right Functionality at
an Affordable Price
Intelligent Integrated
Services
Flexible Configuration
and Management
Small
Business
Comprehensive Support
Cisco
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Easy to Install &
Manage
Small Business
Targeted Support
Cisco Small Business
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Small Business Product Mix
Comprehensive Portfolio
System Architecture
Partner-Centric
Experience
IT-Professional
Experience
Services and Functionality
Transactional
Broad RTM
Experience
Video
Voice
Routing
Security
Switching
Storage
Wireless
Wireless
Video
Cisco Small Business Pro Series
Switching
Security
Routing
Cisco Small Business Series
 Enables VAR/SP to build business
with small customers
 Products designed and tested to work
together with centralized configuration
and management
 Small subset of products
 Partner-based service contracts
 Lifecycle management – basic software
enhancements and EOS notification
Cisco Small Business Support Center
• Sized for Small • Easy to Install
and Manage
• Right Functionality
• Small Business
at an Affordable Price
Targeted Support
Cisco Partner Programs
 Scalability
 High availability
 Broad range of services
 Comprehensive security
 Service integration
 Systemwide management
 Comprehensive support
Cisco Support
Margin
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A Manageable Subset of Products
Cisco Small Business Pro will consist of a manageable
subset of foundational components – switching, wireless,
routing – that will enable partners build out higher-margin
solutions
Voice
The richness comes
from the products
working together in
a complete solution
Switches
A few cameras
and devices
A small set
of routers
Security appliances
A few wireless
devices
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Product Guidance for Small Business
End Customer Cares About
• UC, Security, Mobility, Video, and Collaboration
solutions that adapt to changing business needs
Lead With
Cisco® Catalyst® Series
• Breadth of Catalyst switching portfolio for
different PINs and common IOS for E2E solution
• Extensibility – flexibility to grow
• High availability, security, services, and scalability
• World-class Cisco TAC for end-to-end Cisco
support
• Building blocks of networking and
communications solutions designed for Small
Business partners
Cisco Small Business Pro
Series Switches
• Partner-centric value proposition to profitably
serve Small Businesses with a small architected
network
• Partner or GUI-managed solutions with Small
Business support TAC
• Availability and price
• Switches for small customers that are have a
board RTM experience (both do it yourself and
partner led)
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Cisco Small Business
Series Switches
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Cisco® ESW 500 Series Is a Fundamental
Building Block of Cisco Small Business Pro
Business Problem
 Need to add/support
high-bandwidth
applications
Voice, video
 Unreliable network
with downtime
Solution
 Wire-speed
performance on Fast
Ethernet or Gigabit
Ethernet
 Single network,
multi-application
platform lowers cost
of ownership
 Layer 2 switching
 Improved employee
productivity
 Quality of Service
 Sluggish network that
is slow to respond
 Advanced Security
Services
 Decreased employee
productivity
 Building block for
additional
technologies
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Benefits
Cisco Confidential
 Maximized investment
protection
 Flexibility
 Supports business
growth
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Designed to Work with Cisco Small Business
Pro Products, Including SBCS
Business Problem
 Too much time, cost,
and complexity to
install and support
 Difficult to integrate
disparate products that
don’t reliably work well
together
 Challenging to support
multi-vendor solutions
Solution
 Plug-and-play system
set up for SBCS and
Small Business Pro
products with Cisco
Configuration Assistant
(CCA)
 Cisco Smartports
Roles and Wizard
 Default configurations
such as VLANs
 Embedded Device
Utility for standalone
configuration
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Benefits
 Faster and easier
configuration
 Faster deployment for
services and
applications
 Platform for building
managed service
practice
 Central management
of Cisco Small
Business Pro products
and SBCS
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A Broad Competitive Portfolio for
Small Business
Cisco Switch
Sell Against
Cisco Advantage
 Express set up
 HP 2600, 2610, 2800, 4200
 EEM auto download
 3Com 4200, 4500, 3870
Catalyst 2960 Fixed Switches
 Cisco IOS SW, CLI
 Nortel 425, 470, 2500, 4500
-LAN Based
-LAN Lite
 CNA
 H3C 3100, 5100
 Enhanced Security
 Alcatel 62xx
 Cisco Smart Foundation, TAC
 D-Link 3000, 3100
 Limited Lifetime Warranty
 HP 2510, 2600, 2610, 2810
Small Business Pro ESW 500
Series
 3Com 4200, 4210, 4200G
 Nortel BES 120, 1020
 Simplified configuration via device
manager or CCA
 Solutions integration
 5-year Enhanced Warranty w/ NBD
product replacement
 Small Business Support Ctr.
Small Business Series
Managed
 HP 2510
 Netgear FSM 726, 7328S, 7352S
GSM7224, GSM7224R, GSM7248,
GSM 7328S, Adv Smart
 Portfolio breadth – unmanaged, smart,
managed
 Extensive testing for better quality
Small Business Series Smart
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 HP Smart 1700, 1800
 Competitive price/performance
 Netgear Smart, Dlink Smart,
3Com Smart
 Small Business Support Ctr.
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ESW 500 Competitive Comparison
Cisco Small Business
Pro ESW 500 Series
Value Proposition
Ease of
Configuration and
Management
Service & Support
Designed, integrated, and
tested for simplified
deployment of voice, video,
data, and wireless solutions
in small business
Choice of embedded GUI
device mgr. or CCA
CDP, Smartports, and smart
defaults for streamlined
system setup
Cisco Small Business
Support Center
HP ProCurve 2610
HP ProCurve 2810
“A cost-effective solution for
customers who are building
converged enterprise-edge
networks”
Enterprise Mgmt. Tools:
Device, ProCurve Mgr., CLI,
SNMP, ProCurve Mgr. Plus
3Com 4210
3Com 4500
“Enterprise-class entry-level
LAN switches for network
administrators seeking an
economical edge switch”
Enterprise Mgmt. Tools:
Device, SNMP, CLI, 3NS,
3ND, EMS
ProCurve warranty phone and
online “self-help” support
3Com warranty online
knowledge base support
Cisco Small Business
Support Community
HP Carepacks service
programs
Warranty
5-year w/ NBD AR
90-day phone support
Click-to-chat
Software fixes
Ltd. Life w/ NBD AR
Phone support
Software updates
Ltd. Life w/ NBD AR
90-day phone support
Software updates
Pricing Ranges
$$
$$
$
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Selling the Value of Small Business Pro
to Partners
 Easier to sell
Designed with small business in mind
5-year Enhanced Warranty w/ Next Business Day product replacement
and SW fixes
 Faster configuration and installation
CCA, Smartports, Cisco Discovery Protocol, and consistent default
configurations
 You know it works with other Cisco Small Business Pro products
Designed to work with and integration tested with Pro products
 Investment protection for your customers
Software improvements and continued Small Business Pro solution
integration
Secure, high performance platform to support any small business
application
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Small Business Switch Accessories
RPS 1000
Mini-GBIC/SFP Modules
MGBLH1
Gigabit Ethernet LH Mini-GBIC
SFP Transceiver
 For distances up to 500 meters or 40 kilometers
MGBSX1
Gigabit Ethernet SX Mini-GBIC
SFP Transceiver
 For distances up to 220 meters or 550 meters
MGBT1
RPS1000
Redundant Power Supply Unit
•Six redundant power supply ports
outputting up to 380W total
Gigabit Ethernet 1000 Base-T
Mini-GBIC SFP Transceiver
 For distances up to 100 meters or (328 feet)
MFEFX1
100 Base-FX Mini-GBIC SFP Transceiver
•No loss of data or reboot when
connected devices lose power
 1310nm wavelength for multi-mode fiber
 Supports 100Mbps speed up to 2km
MFELX1
100 Base-LX Mini-GBIC SFP Transceiver
 1310nm wavelength for multi-mode fiber
 Supports 100Mbps speed up to 10km
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