Download individual series events 2015

INDIVIDUAL SERIES EVENTS
2015
Accounting Applications Series
Sponsored by American Institute of CPAs
Apparel and Accessories Marketing Series
Sponsored by Men’s Wearhouse
Automotive Services Marketing Series
Sponsored by National Automotive Parts Association
Business Finance Series
Business Services Marketing Series
Food Marketing Series
Hotel and Lodging Management Series
Human Resources Management Series
Marketing Management Series
Quick Serve Restaurant Management Series
Restaurant and Food Service Management Series
Retail Merchandising Series
Sponsored by Gordmans
Sports and Entertainment Marketing Series
MARKETING
HOSPITALITY
+ TOURISM
FINANCE
BUSINESS
MANAGEMENT +
ADMINISTRATION
DECA’s Individual Series Events effectively measure students’ proficiency in the knowledge and skills identified by occupational practitioners as essential to success in a given career. Participants receive recognition for achievement in each
event and in the series as a whole.
The guidelines for each of the Individual Series Events have been consolidated to facilitate coordination of participant
activities in each career category. This means the guidelines are exactly the same for each career category. However, each
career category’s role-play will be career specific and will be different and distinct from the role-plays of the other career
categories. Each area will be treated separately as a competitive event; however, only one copy of the guidelines is included.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills described by the business administration core, the appropriate career
cluster core, and the appropriate career pathway performance indicators which are aligned with National Curriculum Standards and industry validated. Complete lists of performance indicators are available at www.deca.org. Participants in these
competitive events are not informed in advance of the performance indicators to be evaluated.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
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Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Social and Cross-cultural Skills
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Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Productivity and Accountability
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in
DECA’s competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
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ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM–2015
DEFINITIONS
The following definitions are used to determine the activities and careers that are included in each of the Individual
Series Events.
ACCOUNTING APPLICATIONS: (FINANCE CLUSTER, ACCOUNTING PATHWAY) The student is given a description
of a specific situation that measures skills, knowledge and attitudes in accounting applications. Students will be challenged to perform management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make
business decisions. Concepts include understanding the source and purpose of financial statements, the impact of
management decisions on statements, and the analysis and interpretation of data for planning purposes. Roles in
these events are those of supervisors, managers or entrepreneurs.
n APPAREL AND ACCESSORIES MARKETING: (MARKETING CLUSTER, MERCHANDISING PATHWAY) The student is
given a description of a specific situation that measures skills, knowledge and attitudes in apparel and accessories marketing or marketing management. Students will be challenged to perform marketing and management functions and
tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing
of clothing and related articles for personal wear and adornment. Roles in these events are those of customers, employees, supervisors and managers.
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AUTOMOTIVE SERVICES MARKETING: (MARKETING CLUSTER, MARKETING MANAGEMENT PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in automotive services
marketing. Students will be challenged to perform marketing and management functions and tasks related to auto
dealers, service stations and related businesses or auto parts stores. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
BUSINESS FINANCE: (FINANCE CLUSTER, CORPORATE FINANCE PATHWAY) The student is given a description of a
specific situation that measures skills, knowledge and attitudes in business finance. Students will be challenged to perform management functions and tasks focusing on high-level financial and business planning, including collection and
organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include
understanding the source and purpose of financial statements, the impact of management decisions on statements, and
the analysis and interpretation of data for corporate planning purposes. Roles in these events are those of supervisors,
managers, financial experts or entrepreneurs.
BUSINESS SERVICES MARKETING: (MARKETING CLUSTER, MARKETING MANAGEMENT PATHWAY) The student
is given a description of a specific situation that measures skills, knowledge and attitudes in business services
marketing. Students will be challenged to perform marketing functions and tasks involved in providing services
to businesses on a fee or contract basis or providing services to consumers. Roles in these events are those of
customers, employees, supervisors, managers and entrepreneurs.
FOOD MARKETING: (MARKETING CLUSTER, MARKETING MANAGEMENT PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in food marketing or marketing management.
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food. Roles in these events are those of customers,
employees, supervisors and managers.
HOTEL AND LODGING MANAGEMENT: (HOSPITALITY AND TOURISM CLUSTER, LODGING PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in hotel and lodging
marketing or marketing management. Students will be challenged to perform marketing and management functions
and tasks in hotels, motels, lodging services, convention services, and food and beverage services. Roles in these
events are those of customers, employees, supervisors and managers.
HUMAN RESOURCES MANAGEMENT: (BUSINESS MANAGEMENT AND ADMINISTRATION CLUSTER, HUMAN RESOURCES MANAGEMENT PATHWAY) The student is given a description of a specific situation that measures skills,
knowledge and attitudes in human resources management. Students will be challenged to perform management
functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and
safety training. Roles in these events are those of supervisors, managers, human resource experts or entrepreneurs.
MARKETING MANAGEMENT: (MARKETING CLUSTER, MARKETING MANAGEMENT PATHWAY) The student is
given a description of a specific situation that measures skills, knowledge and attitudes in marketing management. Students will be challenged to perform marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment. Roles in these events are those of clients, employees, supervisors, managers and entrepreneurs.
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ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM–2015
QUICK SERVE RESTAURANT MANAGEMENT: (HOSPITALITY AND TOURISM CLUSTER, RESTAURANTS AND
FOOD AND BEVERAGE SERVICES PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in quick-service restaurant management. Students will be challenged to
perform marketing and management functions and tasks in retail establishments, wholesale establishments and
manufacturing firms primarily engaged in the quick-serve restaurant industry. Roles in these events are those of
customers, employees, supervisors, managers and entrepreneurs.
n RESTAURANT AND FOOD SERVICE MANAGEMENT: (HOSPITALITY AND TOURISM CLUSTER, RESTAURANTS
AND FOOD AND BEVERAGE SERVICES PATHWAY) The student is given a description of a specific situation that
measures skills, knowledge and attitudes in restaurant and food service management. Students will be challenged to
perform marketing and management functions and tasks in a full-service restaurant or a food-service business. Roles
in these events are those of supervisors, managers and entrepreneurs.
n RETAIL MERCHANDISING: (MARKETING CLUSTER, MERCHANDISING PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in retail merchandising management. Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail
establishment. Roles in these events are those of customers, employees, supervisors and managers.
n SPORTS AND ENTERTAINMENT MARKETING: (MARKETING CLUSTER, MARKETING MANAGEMENT PATHWAY)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in sports
and entertainment marketing. Students will be challenged to perform marketing and management functions and
tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling
or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products
and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to
make productive or enjoyable use of leisure time. Roles in these events are those of supervisors and managers.
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EVENT OVERVIEW
1 PARTICIPANT
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CLUSTER
2 ROLE-PLAYS
PREP TIME
PRESENTATION TIME
An individual series event consists of two major parts: a written cluster exam and two preliminary role-playing
events. A third role-play activity will be given to finalists.
The participant will be given a 100-question, multiple-choice, cluster exam.
The participant will be given a written scenario to review. It may indicate a product or service to sell; a merchandising
decision; a situation involving communications, human relations, economics or professional development; or a business management consideration. The event description will inform the participant of the role he/she will play and the
role the judge will play.
In the role-playing portion of the event, participants must accomplish a task by translating what they have learned
into effective, efficient and spontaneous action.
A list of five performance indicators specific to the scenario is included in the participant’s instructions. These are
distinct tasks the participant must accomplish during the role-play. The judge will evaluate the participant’s role-play
performance on these tasks and on several follow-up questions.
Participants will have 10 minutes to review the situation and to develop a professional approach to solving the problem. Participants may use notes made during the preparation time during the presentation.
Up to 10 minutes are then allowed for the participant to interact with a judge and demonstrate how he/she would
solve the situation or problem. The judge is a qualified business executive playing the role of a second party in the
situation. Following the role-play, the judge evaluates the participant’s responses and records the results on an evaluation form developed especially for each role-play event.
Participants may not bring printed reference materials, visual aids, etc., to the competitive event. Participants may
use a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/
smartphones, iPods/MP3 players, iPads/tablets may not be used.
Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must
be created using materials provided during the designated preparation period.
If any of these rules are violated, the adult assistant must be notified by the judge.
The maximum score for the evaluation is 100 points. The cluster exam and each role-play presentation will be valued
at 1/3 of the total score. The final presentation will be weighted at twice (2 times) the value of the exam score. The
exam score carries forward into the final round of competition.
ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM–2015
PRESENTATION JUDGING
Participants will be evaluated according to the Evaluation Form associated with the content interview.
The participant will have a 10-minute preparation period and may make notes to use during the role-play.
After introductions, the judge will begin the 10-minute role-play. Following the participant’s explanation of the solution to
the role-play, the judge will ask the questions related to the scenario that are provided in the event. These questions will
cause the student to think and respond beyond the performance indicators provided.
Close the role-play by thanking the participant for his/her work. Then complete the Evaluation Form, making sure to record
a score for all categories. The maximum score for the evaluation is 100 points.
SERIES
EVENTS
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