Download Target Market Example

Target Market
Three main market segments exist for Matzen’s Surplus School Supplies. The first market is students
attending North Star high school. This is clearly the target market, as they spend the most time in the building
and are a large population. A second possible segment is the parents of the students. On special occasions,
such as parent teacher conferences, it might be beneficial to shift the marketing toward the parents. The third
market segment at North Star is school employees. Because of the availability of free supplies provided by the
school, only unique items will hold sway with this segment. All of these factors contribute to my identification
of high school students as my target market.
The target customer for Matzen’s Surplus School Supplies is between 14 and 18 years of age. Both genders
and all ethnicities are targeted by our business. Because of the age of our customers, our target income level is
low. In addition, being housed within North Star High School makes the geographic market essentially the
school building.
Some of the psychological factors we hope to capitalize upon include conformity, school pride, and clique
identification. Because of the inherent peer pressure to fit in, we want to offer universal products that students
will desire for inclusiveness. With regard to school pride, Matzen’s Surplus School Supplies will offer an
extensive line of stationary bearing the North Star name and logo. Once the business starts turning a profit, we
want to expand our offerings from used school supplies to custom designed products. These items will allow
jocks, nerds, preps, freaks, skaters, and drama kids to declare their group allegiance through supplies decorated
with stereotypical images such as skulls, the ying yang symbol, dumbbells, and horned-rim glasses.