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News Release
For immediate release:
January 28, 2013
For more information contact:
Michael B. Loughery, CertainTeed
(610) 341-7328
[email protected]
www.certainteed.com/pressroom
Bear Skin Joint Flashing Contributes to Weather-Tight Installation of CertainTeed®
WeatherBoards Fiber Cement Siding With Clean, Seamless Appearance
(Valley Forge, Pa.) – CertainTeed Corporation is adding to its industry-leading portfolio of
exterior siding solutions with the introduction of Bear Skin joint flashing. Designed to work
with the company’s WeatherBoards Fiber Cement Lap Siding, Bear Skin is a durable, noncorrosive flashing material that prevents water and wind-driven rain from infiltrating the butt
joints of lap siding.
Additionally, Bear Skin flashing is available in seven colors custom-matched to WeatherBoards
ColorMax colors, ensuring a seamless finish.
“Bear Skin strengthens CertainTeed’s position as the industry’s color leader by providing a
tailored solution that achieves weather-tight lap joints without interrupting the beautiful finished
appearance of our WeatherBoards,” said Matt Gibson, director of channel marketing for the
CertainTeed Siding Products Group. “Plus, it’s extremely durable and easy to use, saving time
on installation.”
Bear Skin flashing is easily installed by peeling the material from a pre-cut sheet and aligning the
repositionable adhesive strip with joint gaps. A vertical color stripe aligns with the joint so that
gaps are unnoticeable. The sheets are conveniently packaged and can be easily clipped to a belt
or tool pouch for ease of installation.
Bear Skin carries a 20-year UV rating and can withstand temperatures ranging from -40F to
180F. Also, it meets 2009 International Building Code requirements for horizontal lap siding
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Bear Skin – Page 2 of 3
butt joint treatment.
CertainTeed’s WeatherBoards™ is a complete system of fiber cement lap and vertical siding,
decorative shapes, soffit and trim, offering a broad array of design possibilities with the most
realistic wood texture on the market. Made with a patented, sustainable formula containing preconsumer recycled content and a manufacturing process that conserves energy and water,
WeatherBoards has a Class A (1) flame spread rating and is impact-resistant. It is impervious to
wood-boring insects, resists UV rays, will not rot and consistently outperforms wood siding.
WeatherBoards feature a TrueTexture™ finish, which utilizes a direct transfer system from real
cedar boards to create an authentic wood texture. The product is backed with a 50-year limited
transferable product warranty with two-year SureStart™ protection covering both labor and
materials. Also, WeatherBoards is the only fiber cement siding with a third-party certified life
cycle assessment and contributes to LEED® credits for recycled content, regional availability
and product transparency.
As the North American leader in siding products, CertainTeed offers Freedom of Choice™ that
no other manufacturer can provide, with the most comprehensive spectrum of profiles and colors
of polymer shakes, fiber cement siding, insulated siding, vinyl siding and trim for finishing
touches. For more information, visit www.certainteed.com/freedomofchoice.
About CertainTeed
Through the responsible development of innovative and sustainable building products,
CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry
for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the
firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name
CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior
building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe,
insulation, gypsum, ceilings and access covers.
Bear Skin – Page 3 of 3
News Release
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and
its affiliates have more than 5,700 employees and more than 60 manufacturing facilities
throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR
Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011
and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for
outstanding contributions to protecting the environment through energy efficiency. The group
had total sales of approximately $3.3 billion in 2012. www.certainteed.com
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