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Secure Business Access and
Private Managed Network Solutions
for Retailers
One Size Fits Nobody
At New Edge Networks, we understand that there is no such thing
as a one-size-fits-all business network. That’s why we offer more
than managed IP network solutions — we offer a flexible,
customer-centric approach. In designing, building and
managing your network, our dedicated project-management and
personalized-care teams adapt to meet the needs of your
organization. We work with you to customize a purpose-built
network solution that makes the most of your IT investment.
You benefit from:
A fully-managed implementation with dedicated project
managers, onsite installers, smoke jumpers, dashboard reports,
and comprehensive planning.
Personalized care specific to your business needs, including
online dashboards with MNS NetVisual network mapping, direct
access to tech support, online trouble ticketing and tracking.
New Edge Overview
• New Edge owns and manages a nationwide data network
– ~900 switches and routers in ~600 cities
– Interconnected to over 10,000 COs
– 20+ Regional Hubs
– Nationwide Footprint
– Largest ATM network in the nation
• Connectivity and transport solutions are packaged as:
– Internet access
– Layer 2 (private network) & Layer 3 (Public VPN)
Financial Strength
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Wholly owned subsidiary of EarthLink
– Award-winning service provider
– Respected brand
– Access to capital and Corporate resources
– Over 3.9 million subscribers
• New Edge’s diverse customer base
– Award-winning service provider
– Large carriers
• AT&T, Verizon, Sprint, others
– Enterprises & Small-to-Medium Business
• Over 40,000 endpoints
• 350+ retail networks
The EarthLink Umbrella
Our Network
Physical connections into:
• Over 8,000 Central Offices
• 95% Nationwide Business Coverage
• 78% of Payment Processors
Our Products
• Choose the best local access to fit each location
– DSL
– Frame Relay
– T1, T3, OC-n
– Wireless
• Layer on private connectivity for CoS
– Crucial for latency-sensitive or jitter-sensitive
applications
• Value-added Products increase ROI:
– Management portal (MNS)
– Fail-over redundancy/ Back-up networks
– Office Anywhere (remote access)
– Remote engineering
– Direct connections to your key application providers
Carriers We Provision For Include…
New Edge supplies many carriers with xDSL access
elements nationwide, including:
New Edge Customers Include…
Partial List
Key Learnings
• Applications drive the network design – not the
other way around.
• Thoughtful network design ensures scalability.
• Private networks drive predictable application
performance.
• Close coordination is required on all aspects of
network e.g. application integration,
installations and deployment.
• Getting the right services at every location can
be complicated – it often requires a mix of
access technologies and multiple vendors.
Retailing in Real-time
IP devices now penetrate all aspects of retail operations
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Cash Registers
ATM Machines
Lotto Machines
Equipment Monitoring
Video Cameras
RFID Tags
Wireless Kiosks
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Phones
Plasma Screens
Loyalty & Gift Cards
Video Games
Wireless Stations
Music Services
Faster Transactions
• Credit Cards
• ATM Transactions
• Check Cashing
• Debit Cards
• Loyalty & Gift Cards
Retailing in Real-time
Business Intelligence drives competitive advantage
• Real-time Inventory Management
• Workforce Management
• Video Surveillance
• Store Traffic Monitoring
• Supply Chain Management
• Loyalty & Gift Cards
• Scheduling
Management Tools
• Training Distribution
• Back-Office
• E-Mail for All
• Ordering & Pricing
• Tank Monitoring
• Controlled Internet Access
• Revenue Reporting
Our Focus on Retail
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Founders of the Retail Broadband Alliance
A coalition of applications, products, and service companies
who bundle, discount, test, and coordinate the delivery of their
offerings to ensure compatibility and ease of integration
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Over 200 members
Networks
Software
Applications
Equipment
Installation
Payment Processing
Fast, Secure Payments
Gain your own private broadband expressway for fast, secure
information exchange with New Edge direct connections.
• Connect directly to key vendors for improved efficiency
• Add security with direct transport of Point-of-Sale (POS) traffic
to your payment processors
• Support low-latency, high-bandwidth retail applications
• Save costs by eliminating extra bandwidth at HQ
• Reduce labor costs by minimizing management of multiple
connections
• Gain redundancy by eliminating single points of failure
Networks and Access
Private IP Networks
• MPLS
• Network-Based VPN
Secure Public Networks
• CPE-Based VPN
• Hosted VPN
• ReadyOffice Remote VPN
Business Internet Access
• DSL
• T1|T3
Network-Based VPN
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Nationwide Coverage
One point of contact for installation, billing, support
Flexible access technologies including xDSL, Frame, T1
Enhanced network security
Split tunneling option for entire network
Guaranteed throughput/bandwidth
Management reporting to measure performance
Fully meshed network with any-to-any connectivity
Industry-leading SLAs
New Edge MPLS
• Multi-Protocol Label Switching
– High-speed switching technology
– Built to work with IP
• Natural evolution of technology
• Layer 2.5: The best of both worlds
– Security and Reliability of Layer 2
– Scalability and Flexibility of Layer 3
• Local access agnostic
–T1-based, DSL-based
New Edge MPLS
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Consolidate all traffic on a single network
Prioritize voice, video and other data applications
Five Class of Service (CoS)
QOS intelligence is built into the network
No need to add more virtual circuits to manage QOS
Full-mesh topology
Support multiple routing protocols
Reduce transit delays and transaction times
Reroute traffic priorities on the fly
Quickly add new locations
ReadyOffice Remote VPN
• Connects traveling workforce, teleworkers, and remote
offices seamlessly and securely to corporate network,
regardless of employee’s location.
• IT regains control of endpoint devices.
 Compliance with corporate security policies
enforced in real-time
 Non-compliant users quarantined
 Real-time support to get into compliance
 Approved traffic encrypted
Value-Added Services
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Professional and Custom Installation
Managed Network Services (MNS)
Dedicated Project Management
Remote Engineering
Backup Options
Installation
Professional and Custom Installation
Installation Type
Non-recurring cost
Self-Install
$49.00/site
Professional Install
$199.00/site
Custom Install
Variable
(typically $299-$399/site)
Other Notes
• Drop-shipped, preconfigured router
• Existing inside wiring used
• New Edge techs available for testing/ troubleshooting
• Onsite technician for install of router and up to 25’ of new
inside wiring
• Will troubleshoot connection onsite as needed
• Includes connection to one PC or non-networked device
(non-LAN)
• Onsite technician for install of router and up to 150’ of new
inside wiring
• Will remain up to 3 hours verifying connectivity both with
New Edge and Sonus
• Includes cutover to new connection for existing LAN devices
• Single install group, all sites
• Specifics detailed in MOP (Method of Procedure)
Managed Network Services (MNS)
MNS acts as a virtual IT staff and streamlines a variety of tasks.
• Maximize Availability
Reduce network outages and
accelerate repair times
• Manage Costs
Effectively predict network costs,
view utilization metrics and pinpoint
problem areas
• Improve Performance.
Maximize performance and security
with remote router support,
password administration and OS
management
• Increase Efficiency
Free up your IT staff
MNS NetVisual
MNS NetVisual couples high-level network visibility with the ability to
quickly drill down to more detailed site information.
This comprehensive mapping feature, powered by Google Maps, lets
you quickly drill down to detailed information, instantly providing you
with:
• Status of all network
devices across all your
network locations
• Device details and IP
address by location
Building the Network
• Final prequal and validation of pricing, all sites (MPQ)
• Statement of Work (SoW) created (sales engineer)
 BIA SoWs typically pretty straightforward
 Method of Procedure to be created here as well
• All paperwork generated:
 Order form
 Statement of Work (SoW)
 Statement of Procedure (SoP) if applicable
 Expectations document
 MSA (Multi-Site Services Agreement)
• Project Manager assigned
 Single point of contact for all installation/rollout issues and
escalations
• Account Manager to be assigned
 Single point of contact for all POST-installation/rollout issues
and escalations
What Customers Say About New Edge
RETAIL EXPERTISE
The broadband expertise New Edge brings is invaluable, and
it’s helped us get the best possible return on our broadband
network.
Darhl Thomason
POS Manager
Papa Murphy’s
STRATEGIC PARTNER
Faster card payment transactions are just the beginning of
what we are able to do with a private network. We view New
Edge Networks as a strategic partner in the growth and
development of Papyrus.
Bob Jellison
Vice President of IT
Papyrus
Why New Edge Networks?
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Retail Expertise
Over 350 retailer customers
Our networks enable fast and secure payments
Installation services customized to meet retail schedules and floor
plans
Fully managed solutions with dedicated project managers
Managed Network Services lowers staff time and management costs
Special support services offered during holiday season/Black Friday
Application providers can connect directly to the New Edge
backbone for improved overall performance
One provider means one point of contact across all your business
locations
EarthLink growth engine with access to capital for network
upgrades, new technologies
Contacts
Thank You.