Download Soros Sakornvisava, Plenary 3

“ CREATIVE ECONOMY FOR SME DEVELOPMENT "
By
Mr. Soros Sakornvisava
President
Small and Medium Enterprise Development Bank of Thailand
Definition of Creative Economy
The thinking of Economic
moving that upon Knowledge
Base , Education , Creative
and Intellectual Property
which
linked to the base of Cultural
Wisdom , Technology and
Innovation.
Thailand and Creative Economy
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Thailand government emphasized the important of CE
( Creative Economy) by restructuring the country’s
manufacturing related to service sector , Industrial and
Agriculture on the base of “ Thailand Culture and Wisdom”
Create Niche Qualification for Thai Product and Service
adding Value added and Economic value for Job employment
through Increasing income and Upgrade Citizen life quality.
Classification System for Thailand Creative Industry
Cultural Heritage

- Crafts

- Historical &Cultural Tourism

- Thai Food

- Thai Traditional

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
Arts


- Visual Arts
- Performing

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Media
- Film
- Publishing
- Broadcasting
- Music
Functional Creation
- Design
- Fashion
- Architecture
- Advertising
- Software
The Important of CE in Thailand : GDP
2002
2003
2004
2005
2006
2007
2008
2002
2003
2004
2005
2006
2007
2008
Thailand CE Valuation approximate10-12 % of GDP . Function Creation , Cultural
Heritage and Media ’re the most highest . Triple create a value 9.5 % of total GDP
Economic evaluation of Non- cultural CE :
Software and Digital Content
Total market Value of
E –Learning 2006 -2009
Billion Baht
Billion Baht
Total Market Value 2009
20099
2006
2007
2008
2009
CE : Export Value
The Ability of Thailand Export Competition
in CE’s Product
Main Export of Thailand CE’s Product
SME Bank and Entrepreneur Development Program
Vision
"A government financial institution for development that assist and support Thai SMEs"
Mission
1.
2.
3.
4.
Support the government policies to assist and promote Thai SMEs .
Provide financial services and others response to Thai SMEs’ needs.
Promote and Develop Thai SMEs with competition potential in global stage
Develop IT technology system with Organization Management and Good
Governance.
Credit & Service
General Loan
Policy Loan
Long Term Credit (Term Loan)
Economic Crisis
Short Term Credit (P/N)
SMEs Potential Development
Factoring
Food and Restaurant
Leasing and Hire Purchase
OTOP and Grass Root
Trade Finance
New Entrepreneurs
Intellectual Property Capitalization
Other Service
Joint Venture
AVAL
Letters of Guarantee
Advisory Service
Market Channel
Example
OTOP
Expand, invest, improve, develop the products or
establishment for the business.
Objective
OTOP entrepreneurs
Target
Amount
50,000 baht but not exceeding 1,000,000 baht.
Condition
Interest Rate
Collateral
SME BANK MLR Rate
(As of 2011,the bank’s MLR =7.25%)
Comply with the notice of the bank.
Credit for Innovation
Objective
Target
The fund to Thai SMES entrepreneurs with the product
innovation, redevelopment from previous researches, invention,
patent, technology, adjustment to the tolls, machinery,
equipment in order to use as current capital in the business.
Innovative Entrepreneurs
Amount
50,000 -20,000,000 baht / case
Condition
Interest Rate
Collateral
SME BANK MLR Rate
(As of 2011,the bank’s MLR =7.25%)
Comply with the notice of the bank.
SMEs Development Program
Creative Economy Developing System
Product Standard such as
Product Development
Creative
Product
into
- OTOP Award
- FDA ( Food and Drug Standard )
- TIS ( Thai Industrial Standard)
- ISO ( International Organization for Standardization)
Lead to
SME Development
• Aim to Support and Develop Entrepreneurs both before and after lending credit
• Increase Potential and Capacity in competition to Thai SMEs
Innovation
Objective
-Develop Knowledge
Innovation such as
Product Evaluation adding ,
Marketing Channel, etc.
Target Group
SME BANK Client
Successful of Performance
-New Perspective and various
possibilities of business
-Product and Service
Development included
Modern Marketing
Idea of Creative Economy in cooperate with
Thailand Creative and Design Center ( TCDC )
SME BANK Thailand in
Cooperate with TCDC
increase customer capacity
by creating the activity to
stimulate Creative Economy
Concept.
With the Program of
Seminar and Coaching to
enhance the product in
modern style that able to
complete in global market.
The Result of Product Development in
Creative Economy Program
Success Case
Ms. Nattaprapa Suphakprapacharoen
Name of Company : Nattasilp
Type of Product :Home Decoration
New Product Design
with the idea of
Creative Economy
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During in SME BANK
Thailand Consultant
Success Case
Ms. Anchalee Chauykeaw
Name of Company : Anchalee Benjarong
Type of Product :Benjarong
A
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During in SME BANK
Thailand Consultant
Success Case
Ms.Kittiwan Burin
Name of Company :
Osismoda Co.,Ltd.
Type of Product :
Bag from Local Thai Fabric
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During in SME BANK
Thailand Consultant
THANK YOU