Download VISUALISATION Making the invisible, visible

VISUALISATION
MAKING THE INVISIBLE, VISIBLE
By Lauren Elliot, Gailda Lui, Jessica Loi
WHAT IS BEING MADE VISIBLE?
◦ Predominant themes of films: violence, romance/love, happiness/humour, sadness, drama and neutral
◦ Relationship between themes and popularity
◦ We watched 6 movies – the top 3 and the bottom 3 films within the top 100 list in 2012
1. The Avengers ($623,357,910)
2. The Dark Knight Rises ($448,139,099)
3. The Hunger Games ($408,010,692)
98. Joyful Noise ($30,932,113)
99. Chimpanzee ($28,972,764)
100. The 5-year Engagement ($28,835,528)
Source: http://www.boxofficemojo.com/
HERE IT IS…
(Photo source: http://vineoflife.net/2013/04/30/should-hospitalizedfemale-saudi-be-tested-as-a-source-of-dna-found-on-one-of-bombs/)
RESULTS & WHAT WAS LEARNED…
RESULTS & WHAT WAS LEARNED…
HOW VISIBLE WAS THIS RELATIONSHIP BEFORE OUR WORK?
◦ To a certain extent, data which illustrates
audience-viewing patterns exist
◦ For example, evaluating box office takings, film
reviews
◦ Pros: shows films which are most financially
successful and well received
◦ Cons: do not indicate volume of certain themes
that link to popularity
Sources: http://themovieblog.com/2010/2010s-10billion-boxoffice/
http://www.yourmoviemadness.com/weekend-box-office-numbers-are-in/
THE DIFFERNCE OUR VISUALISATION MAKES
◦ Provides insight for commercial institutions and the anthropological school
◦ Commercially
- Film companies to visualise how certain movies perform and what
themes are successful
- Illustrates the structure of a successful movie
- Advertising to appeal to desired market
o Anthropologically
- Reveals themes which humans are attracted to
- Speculation as to why we are attracted to violent and dramatic themes
Photo Source: http://insidemymoviemind.wordpress.com/2010/12/17/my-problem-with-movie-trailers/
http://www.georginaclare.com/2013/03/versatile-blogger-award.html
PUBLICS WHICH HAVE BEEN INTERVENED
Our visualisation makes the intangible, thematic experience of film audiences visible.
◦Viewers
◦Commercial and business institutions
◦Sociologists and anthropologists
◦Producers and film makers
◦Survey and market research institutions
Picture Sources: http://movies.mmgn.com/Articles/Top-10-Film-Directors
http://moviedistributionfacts.wordpress.com/2008/06/03/using-a-study-of-popular-movie-audiences-to-promote-your-film/
EVALUATION
◦ Strengths
- Relatively accurate with time intervals
- Clear depiction of theme representation
◦ Weaknesses
- Limited thematic subsets
- Overlapping themes
◦ Improvements
- Larger sample size
- One person to judge themes for consistency
Picture source: http://thegorillachef.com/ContactChef.html
Thank You
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