Download A Customer Data Platform Built For Marketers

www.getlytics.com
720 NW Davis Suite 400 Portland,Or 97209
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A Customer Data Platform Built For Marketers
Lytics is a customer data hub that lets you create and share
segments across all marketing tools.
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Connect Your Data
Create Segments
Target Audiences
720 NW Davis Suite 400 Portland,Or 97209
www.getlytics.com
A Customer Data Platform Hub Built For Marketers
Lytics makes it easy to connect all of your marketing data to create behavior-rich segments. Export these custom,
predictive segments to your marketing tools to improve your campaign precision and coordinate truly personalized
marketing.
About Lytics
Connect Your Data
Lytics automatically stitches all your customer data together to create user profiles. We
connect all your marketing user data from your tools in real-time. Lytics data science
also helps you learn more about your users by building insights on your customers
and revealing those insights to you.
Create Segments
Now that you know more about your prospects and customers you can use that
intelligence to discover and create audience segments for remarketing campaigns.
Lytics built-in data science automatically creates audience segments for you that are
ready for campaigns, or you can create your own segments based on your marketing
goals and insights.
Target Audiences
Take advantage of all your customer intelligence now and activate your audience
segments in your marketing tools to improve campaign precision.
Lytics + Ads
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Marketers Must Adapt to New Ad
Opportunities
The Ad Networks have opened up, providing
marketers with access to onboard their own custom
audiences for targeting and retargeting. This change
opens the door for marketers to get more from their
own first-party data and use predictive analysis and
behavior-based targeting to dramatically improve
advertising ROI.
Learn more about the Lytics approach to predictive
advertising on networks like Google, Facebook and
Twitter with this guide.
Current Trends in the Ad
Landscape
The online advertising ecosystem typically requires
numerous middlemen to connect Advertisers to
Publishers. Brands must purchase many tools and hire
media buyers and specialists in order to stitch various
tools, content, and networks together.
Each additional tool and employee adds overhead
and new challenges, reducing your return on ad
spend.
Onboarding First-Party Data Changes This Model
The hiring of outside specialists and agencies gave
marketers the advantage of optimizing ad spend
based on third-party data and research. These
specialists create advertising strategies that could
deliver as much success to the client as possible.
These models often rely on using remote
demographic data, filtered and focused to meet the
needs of clients.
Now that the ad networks allow marketers to add their
own first-party data, this means marketers can build ad
campaigns based on how users interact with their
brands.
Lytics + Ads
Three macro-level trends give data-driven marketers
an edge on their competition:
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Google and Facebook are vertically
integrating the advertising supply chain:
These ads giants are offering more of the
services traditionally handled by middlemen, at
a lower price. Marketers no longer need
specialized, third-party offerings like data
enrichment or cookie pools, for example. Ad
network data is now open to the public, and is
more accurate and valuable than traditional
third-party data sources.
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2.
Google and other ad networks are opening
Custom Audience APIs: Ad networks now
make it easier to onboard your first-party data
using their respective API’s. Marketers can
onboard customer data and custom audience
segments directly to the ad networks, which
means fewer middlemen necessary to build
data-driven, personalized marketing
campaigns
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Greater focus on remarketing and retention:
It’s time for marketers to use what they know
about their customers in order to better serve
them. Taking advantage of first-party customer
data to improve retention is more important
than ever. If you know the right traits about
your customers, based on their behaviors with
your brand, you can reach out to them to reengage, incentivize beneficial behaviors (like
more purchasing, or advocating for your
brand), instead of paying to constantly reacquire them.
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Create Engagement-based Segments: Know
how engaged a prospect or customer is and
use that information in your remarketing
campaigns. For example, focus win-back
incentives and offers only on customers who
identify as inactive with your brand for some
serious ads efficiency.
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Build Predictive-based Segments: Know more
about your customers and use Lytics data
science to predict the best way to move them
to purchase or return. For example, use
predictive insights to increase sales and
decrease costs by only targeting your most
engaged users who are showing a high
propensity to return.
How Lytics Navigates This Changing
Landscape with Marketers
With first-party data more powerful than ever in the ad
scene, collecting your valuable customer data and
interpreting key behaviors and insights puts datadriven marketers ahead of the pack.
Let Lytics help you connect your marketing data from
across your stack, create behavior-driven customer
segments, and sync these predictive segments to the
ad networks.
Remarketing with Lytics
Lytics lets you onboard your custom, behavior-driven
segments directly to Ad networks for immediate
remarketing. Use Lytics to unify your customer data
and improve the ROI on your ad spend in five ways.
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Identify Content-based Segments: Use what
you’ve learned about your customer’s content
preferences, and build custom segments
based on their tastes. For example, if you
know that certain customers prefer
snowsports, you can tailor your remarketing
campaigns (from paid ad to landing page) to
target similar people with products or content
that feature snowsports.
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Coordinate Personalized Ads with Your Other
Channels: Increase engagement and
likelihood of conversion by coordinating your
ads messages with the rest of your campaigns.
For example, run targeted ads based on user
behavior along with supplementary email
campaigns and website optimizations.
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Target Users with Lookalike Modeling: Use
Lytics’ Lookalike Modeling to identify users
earlier in your funnel who look like ideal
customers deeper in your funnel. For example,
you can identify a segment of users who have
signed up for your newsletter (but haven’t
converted) and have similar attributes to your
most valuable customers. Target this group,
which is likely to convert into high-value
customers, and also know what key attributes
they have in common to inform your ad
content.
Lytics Delivers Efficient Acquisition with
Lookalike Modeling
It’s time to acquire new customers using your hardearned customer data. Find new customers by honing
in on the behaviors that are similar to your best ones.
Lytics lets you build segments of these promising
customers for targeting on Google or Facebook Ads,
for example. Better acquisition awaits.
Once your custom segment is within Google or
Facebook, each network will use their rich customer
data to identify people on their platform that share
similar attributes to the audience you sent from Lytics.
This means targeting new customers who will likely
behave just like your best customers. Lytics makes it
easy for any marketer to gain this predictive edge with
their ad spend.
How Lytics Supercharges the Ad
Networks
Google Ads + Lytics
Lytics brings a predictive edge to one of the world’s
largest digital ad network: Google. Use our simple
integration to sync custom behavioral segments to
your Google Ads account. Google Ads will match
audiences from Lytics based on anonymous cookie
IDs, email addresses, and other identifiers from your
other marketing efforts.
Lytics + Ads
Your Lytics segments are available anywhere in
Google Ads where you can target an audience. You
can continuously update the members of each
segment, so that as new activities occur in your
marketing channels, they will be reflected in your
targeting efforts.
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Facebook Ads + Lytics
64% of Facebook’s 1.3 billion users sign in every day to
stay updated on the things that matter to them. Many
people use Facebook as their source for information
and recommendations, and it’s important for marketers
to take advantage of this highly engaged audience.
Lytics delivers a predictive advantage to Facebook
Ads users by importing of your first-party data on the
Facebook platform. Any segment that you build in
Lytics will be available as a Facebook Custom
Audience for targeting or remarketing.
Twitter Ads + Lytics
Over 284 million users come to Twitter each month to
connect with their interests. Taking advantage of this
highly engaged platform can drive more traffic to your
site, increase app installs, capture leads, and grow
your community of followers. Lytics’ Twitter integration
helps marketers deliver a new level of precision with
Twitter ads.
Adroll + Lytics
Combine Lytics’ advanced segmentation with Adroll’s
simple interface to coordinate retargeting efforts
across web, mobile, Facebook and Twitter. Adroll will
make sure that you are getting the best ad inventory
and Lytics will make sure that you are targeting the
right people with the right message.
Visit our Website to Learn More
Take a closer look at Lytics (www.getlytics.com), the
customer data platform built for marketers, on our How
It Works page (www.getlytics.com/how-it-works). If you
have any specific questions, you can reach our
Customer Success team at [email protected].
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