Download Promotions Notes

Name: _________________________
Promotions
1. Promotion= Any form of _______________ used to ____________,
_____________ or ______________ people about a company, products or
services.
2. Goals of Promotion
1. Generate ______________
2. Attract a targeted ____________
3. Help create a positive ___________
3. Promotional Mix
1. Advertising
2. Sales promotion
3. Publicity
4. Direct Marketing
5. Personal Selling
4. Forms of Promotion
1. Sales Promotions
 What is it?
 Examples: giveaways, contests, sampling, P-O-P displays, special
events, coupons
2. On-Field Promotions
 What is it?
 Examples: noise meter, ½ court shot, mascot race
3. In-Venue Promotions
 What is it?
 Examples: sponsored contest giveaways, lucky seat, giveaway at
door
4. Event Promotions
 What is it?
 Examples: fireworks, performers
5. Off-Site Promotions
 What is it?
 Examples: exhibition games, sponsor deals
6. Fan Identification
 What is it?
 Examples: gold outing, credit card
7. Full-Season Promotions
 What is it?
 Examples: If _____, then ______
8. Media Promotions
 What is it?
 Examples: B96 B-Bash
Sports Plus Chicago Project
Advertising Decisions:
What will you advertise?
What type of media will you invest in? (Radio, print, outdoor, etc)
Explain your advertising strategy and rationale in the space below.
Promotional Decisions:
For each form of promotion, identify at least one promotion for your team that you
could implement.
 Sales Promotions
 On-Field Promotions
 In-Venue Promotions
 Event Promotions
 Off-Site Promotions
 Fan Identification
 Full-Season Promotions
 Media Promotions
Sponsorship Decisions:
What type of sponsorship strategies will you have in place as they relate to your
franchise? Will you sell naming rights to the stadium? Will you include broadcast
opportunities as part of your package or will it be strictly signage and game program
advertising? How much will you charge?
Explain your sponsorship strategy and rationale in the space below.