Download SMM: Advertising Dollars Not Spent Social media marketing has

Connecting your business to your customers through social media
www.FireBrandSocialMedia.com
SMM: Advertising Dollars Not Spent
Photo credit: Eti Swinford
Social media marketing has been amazing for small company advertising. Television ads, radio
advertisements and print ads are effective, yet the expense could blow a massive hole in the
budget without any successful guarantees. Spending the whole ad budget upon a conventional
media campaign, as well as a badly-designed advertisement or bland slogan could wash your cash
directly down the drain.
Be Every Place
Do not limit yourself to one platform. Develop a business profile on every available site then tie all
things together.
Cynthia Cavoto, Founder/Chief Fire Starter U 203.414.5509 U [email protected] U 80 Sheffield Circle, Stratford, CT 06614
Connecting your business to your customers through social media
www.FireBrandSocialMedia.com
Make it Simple
Your business ought to already possess a website, and your site ought to feature a blog. Every
page of your blog and site also should feature the different ‘Like’ buttons for Twitter, Reddit,
StumbleUpon, Facebook, etc.
Get Followers and Friends
The ideal social media plan is useless if your father is the sole person reading it. Follow and friend
everybody you know. A few businesses actually sell followers and friends, yet there’s a question as
to how real those individuals are - if your posts are going to neglected accounts, they’re useless.
Do Not Be Spammy
You have all of these friends, now what? Do not upset them by advertising around the clock. Do
not come across as a constant advertisement - allow individuals to see that there is an actual
individual behind your posts; that the actual person happens to make a few great thingies.
Do Not Make it 100% About You
Absolutely, the point of all this includes promoting your company, yet you do not wish to be
witnessed as a semi-spam who sometimes has great sales. You wish to be viewed as an insider in
the industry who is more focused on disseminating industry knowledge and news, and accepts the
extra exposure as a side advantage – as a matter of fact, just around 20% of posts ought to be only
concerning your items. Re-tweet intriguing things from additional individuals, post links to talented
up-and-comers who are associated with your business
Cynthia Cavoto is the Founder/Chief Fire Starter of Firebrand Social Media, LLC. She can be
reached at (203) 414-5509 or [email protected].
Cynthia Cavoto, Founder/Chief Fire Starter U 203.414.5509 U [email protected] U 80 Sheffield Circle, Stratford, CT 06614