Download Marcom Awards - What`s Next in Natural

New Hope Natural Media's NEXT Airstream Wins Gold Award
from MarCom Awards
Innovative Airstream and Game Drove High Traffic and Customer Interest
at Industry Event
Boulder, CO, December 3, 2015 – New Hope Natural Media today announced that it has won a
gold MarCom Award in the “Promotion/Marketing Materials” category for the NEXT Airstream.
The MarCom Awards, produced by the Association of Marketing and Communication
Professionals (AMCP), recognizes the creativity of marketing and communication professionals.
The NEXT Airstream was an intriguing space and program to entice consumer products
companies, retailers, suppliers and investment firms to learn about its business intelligence
solutions at Natural Products Expo West. Built on the theme “Discover What’s NEXT in Natural,”
the Airstream was wrapped and decorated with emerging natural product ingredient trends and
through a game participants were encouraged to identify the emerging ingredient trends and
enter to win one of three prizes daily. Email and social media marketing were used to drive traffic
and foster engagement.
NEXT is a consulting group within New Hope Natural Media that helps natural product innovators
maximize their return on innovation using proprietary data, intelligence and insights into what's
next. Its NEXT Trend online business intelligence solution provides proprietary early-stage natural
products and ingredient data and intelligence. NEXT Trend helps identify key market drivers;
predict which products and ingredients are poised for widespread adoption; and develop targeted,
localized go-to-market strategies.
“We’re honored to be recognized by the MarCom Awards for the NEXT Airstream,” said Bill
Tuohig, Vice President and Product Leader of New Hope Natural Media. “The Airstream served
as a fantastic venue for our prospects and clients to visit and learn about our innovation solutions.
In addition, the game offered our guests some fun as they learned about emerging natural
product ingredient trends that NEXT exclusively tracks and monitors. This creative space and
program drove tremendous customer interest and buzz.”
Several customers benefiting from NEXT include: Ancient Harvest, Boulder Brand’s Earth
Balance, Campbell’s, Clorox Open Innovation Network, ConAgra Foods, Doctor’s Best, General
Mills Small Planet Foods, Kellogg’s Kashi, Kyowa Hakko, Lundberg Family Farms, Mars’ Coco
Via, Materne’s GoGo Squeeze, MetaBrand, Nature & Culture International, Novel Ingredients
Nutrient Rich Superfoods, PepsiCO’s Naked Juice, Pinnacle Foods, Purina’s 9 Square Ventures,
Quinoa, REBBL Tonics, Safeway and TwinLab.
To learn more about NEXT, visit WhatsNEXTinNatural.com
About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural,
organic and healthy products industry, with print, in-person/event, and e-business products and
services.
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CONTACT:
Heather Smith
New Hope Natural Media
Phone: (303) 998-9232
Email: [email protected]