Download Communication and Media Management

Communication and Media Management
Dr Annapurna Vancheswaran, Director, Sustainable Development Outreach, TERI
MEDIA MODULE-DAY 1
1st Session
Introduction to Communication and Media Management
(0930-1015 hrs)
2nd Session
Need and Significance of Media
(1015-1100hrs)
(1100-1130 hrs)
3rd Session
Tea
Media Relations: Principal Tools, Methods, and Ethics
(1130-1300 hrs)
(1300–1400 hrs) Lunch
4th Session
(1400-1530 hrs)
(1530-1545 hrs)
5th Session
(1545 – 1715
hrs)
Activity Based Interaction
Tea
Internet Media Management
MEDIA MODULE-DAY 2
1st Session
Forestry & Sustainable Development
(0930-1100 hrs)
Dr R K Pachauri, Director General, TERI
(1100-1130 hrs)
Tea
2nd Session
Crisis Communication
(1130-1300 hrs)
(1300–1400 hrs)
Lunch
3rd Session
Activity based interaction
(1400-1530 hrs)
(1530-1545 hrs)
Tea
4th Session
Reflections
(1545 – 1715 hrs)
PARTICIPANTS BACKGROUND
Total number of participants
Responses received
62
48 (77.4%)
Questions
Yes
No
Have you ever interacted
with the media?
79.1%
20.8%
Are you on any social
networking site?
70.9%
29.1%
Question
Positive
Negative Mixed
No
response
What was the
outcome of
the media
interaction
37.5%
25%
20.8%
16.6%
Social Media Platform mostly
used
Facebook
34
Linked in
6
Google+
15
Website
15
Twitter
5
Blogs
5
OUTLINE

What is Communication?

Communication Flow

Types and Forms of Communication

7Cs of effective Communication

Barriers to Effective Communication

Overcoming the Barriers of Effective Communication

Tips for effective communication

Role of Media

Why is media important?

Tips for handling media
Communication and Media Management
“Communication- the human connection-is the key personal and career
success”.
Paul J. Meyer
“To effectively communicate, we must realize that we are all different
in the way we perceive the world and use this understanding as a
guide to communicate with others”
Tony Robbins
Communication Flow
Communication
Flow
External
Communication
Internal
Communication
Upward
Communication
Flow
Downward
Communication
Flow
Horizontal
Communication
Flow
External
Communication
Flow
EFFECTIVE COMMUNICATION
Types and methods of communication
Types
Methods
Written
Letters, memos, reports
Spoken
Conversations, Interviews
Non-Verbal
Facial Expressions, Postures, Actions
Visuals
Photograph, Paintings, Videos
Multi Media
Television, Magazine, Internet
7Cs of Effective Communication
Completeness
Conciseness
Consideration
Courtesy
Correctness
Concreteness
Clarity
Importance of communication in an
organization
Promotes motivation
Altering individual attitudes
Source of information
Intellectual Enrichness
Barriers to Effective Communication
Physical
barriers
Attitudinal
barriers
Ambiguity of
words/
phrases
Individual
linguistic
ability
Physiological
barriers
Breakdown of
message
Overcoming the Communication Barriers
Eliminating difference in
perception
Use of simple language
Avoid Information Overload
Active Listening
Role of Media
 To inform
 To educate
 To have a knowledge
driven society
Why is media important?
 Provides third party
endorsement by:
 Enhancing reputation &
credibility
 Creating positive
disposition towards your
work arena.
 Providing credible
channel of
communication with the
target audience.
 Influencing public
opinion in a crisis.
Perception Is Reality
 Message consistency is critical
 Without it, you hand reporters a “conflict”
story
 Conflict and differing stories trump all others
Always remember
There is no such thing as
“off the record” unless it is confidential
Recipe for success
 What’s the objective?
 What are the three main message points?
 Keep the message short and simple and write
them down.
 Identify the target impact
Some tips
Understand the need of the
media and do everything
possible to align with it:
Read, watch, and listen before
you approach
 A story of interest to the
publication’s key audience
 Is this the best outlet to reach
my target audience?
 An exciting angle
 What type of stories do they
typically cover?
 Completed within a tight
deadline
 Accurate, to be able to stand up
to editorial scrutiny
 Will my information fit their
format?
Some tips

Don’t leap at every story opportunity: Quality will benefit your organization more than
quantity.

Headlines and placement: Only a few journalists of outstanding reputation can dictate.

Know your reporters.

•
Before reaching out to a reporter, read/watch some of his/her recent stories.
•
Make sure the story you propose fits his/her format and beat.
Relationship Building:
•
Once the story appears, reach out immediately to convey thanks . Preferably, write a
thank you note.
•
Don't send out a pitch or news release with vague, general statements.
•
Don’t wash your dirty linen in public.
•
Don’t say anything that you don’t want to appear in print.
Some tips
 Listen to the question carefully, then pause before answering.
 Give a concise answer, then STOP.
 Don’t speculate.
 Don’t use jargon or acronyms.
 Don’t be afraid to repeat messages, especially at the end of an
interview.
Some tips
 Always answer or acknowledge the question. It’s OK to say “I
don’t know.” It’s NOT OK to say “no comment.”
 Transition from the question to one of your positive key
messages/ co-linking differing thoughts.
 Messaging: Deliver the point YOU want to make.
Always remember – the media’s perspective
 Your disaster is media’s big story
 “Bad” news attract viewers, listeners and readers
 Understand the difference between good and bad interview
Thank You