Download Marketing Marketing Management Principles of Business Project

evaluating employees, information management, purchasing, pricing, ethics,
sales management, and financing.
Pre-requisite: Marketing
Credit: 1
Type: Standard
Grade: 10-12
Marketing
Marketing
Management
Principles
of
Business
Marketing
Project
Management
1
Marketing
Management
Project
Management 2 –
Global
Project
Management 2 Tech
Entrepreneurship
1
Strategic
Marketing
Entrepreneurship
2
CTE Advanced
Studies
Career Opportunities with Marketing:
Some careers include:
Entrepreneurs,
Small Business Owners,
Presidents,
Chief Executive Officers,
Customer Service Representatives,
Sales Executives,
Brokers,
Agents,
Merchandise Buyers,
Operations Managers,
Sales Associates,
Department Managers,
Advertising Managers,
Public Relations Mangers,
Marketing Service Managers,
Planning Analysts,
Database Analysts and
Research Associates
Job Information
Public Relations Managers create and maintain a favorable public image for
their employer or client. They write material for media releases, plan and
direct public relations programs, and raise funds for their organizations.
Median Salary is $57,550 or $27.67 per hour
Education includes Bachelor’s degree
Universities with Public Relations degree: Appalachian University,
Campbell University, East Carolina University, Meredith College,
NC State University, NC A&T University, Pfeiffer University, UNC at
Chapel Hill, Charlotte, Pembroke, Wilmington, Wake Forest
University and Wingate University.
Advertising Managers plan programs to generate interest in a product or
service. They work with are directors, sales agents, and financial staff
members. Some time they work for advertising agencies.
Median Salary is $108,260 or $52.05 per hour
Education includes Bachelor’s degree in Marketing
Universities with Marketing degree: Appalachian University,
Campbell University, Chowan University, Duke University, East
Carolina University, Elon University, NC Central University, NC
State University, Peace College, UNC at Asheville, Chapel Hill,
Charlotte, Greensboro, Pembroke, Wilmington and Wake Forest
University.
MM51 Marketing
This course develops basic knowledge, skills and attitudes that prepare
students to enter the field of sales and marketing. Emphasis is on the
foundations of business, management and entrepreneurship, economics,
professional development, communication, and interpersonal skills. Topics
include distribution, financing, selling, risk management, pricing, promotion,
and distribution.
Credit: 1
Type: Standard
Grade: 10-12
MA52 Marketing Management***
This course is designed to continue the foundations covered in Marketing or
Fashion Merchandising. Topics of study include recruiting, hiring, training and
CS11 Project Management 1
This course introduces students to the principles, concepts, and software
applications used in the management of projects. Through project-based
learning, students will understand how to use the framework of initiating,
planning, executing, monitoring and controlling, and closing a project in
authentic situations. Art, English, and mathematics are reinforced. Workbased learning strategies appropriate for this course include cooperative
education, entrepreneurship, internship, mentorship, school-based
enterprise, service learning, and job shadowing.
Credit: 1
Type: Standard
Grade: 10-12
CS12 Project Management 2 – Global***
This course focuses on the impact of cultural differences and exchange rate
fluctuations on business practices and the marketing mix in global markets
through the use of projects. Students will understand factors that affect
manufacturing and research location selection, the impact of local
government policies and procedures on market decision-making, and the use
of strategic alliances to acquire additional necessary experience. Finally,
students will learn to identify and manage risk in global market development.
Art, English, and mathematics are reinforced. Work-based learning strategies
appropriate for this course include cooperative education, entrepreneurship,
internship, mentorship, school-based enterprise, service-learning, and job
shadowing.
Credit: 1
Type: Standard
Grade: 11-12
CS13 Project Management 2 – Technology***
This course focuses on the use of information technology to increase the
effectiveness and efficiency of project management and integrated
enterprise. Students will learn operational strategies for managing advanced
technology and innovation as well as how to map the high technology
operations environment to business setting. Art, English, and mathematics
are reinforced. Work-based learning strategies appropriate for this course
include apprenticeship, cooperative education, entrepreneurship, internship,
mentorship, school-based enterprise, service learning, and job shadowing.
Credit: 1
Type: Standard
Grade: 11-12
ME11 Entrepreneurship 1***
This course introduces students to the rewards and risks of owning or
operating a business enterprise. Emphasis is on the mastery of skills needed
to plan, organize, manage, and finance a small business.
Credit: 1
Type: Standard
Grade: 10-12
ME12 Entrepreneurship 2
This course provides an opportunity for students to acquire in-depth
understanding of business regulations, risks, management, and marketing.
Students will develop a small business management handbook. English and
social studies are reinforced. Work-based learning strategies appropriate
include cooperative education, internship, entrepreneurship, mentorship,
school-based enterprise, service learning, and job shadowing.
Credit: 1
Type: Standard
Grade: 11-12
MU92 Strategic Marketing***
This course will challenge students to a fast-paced course through combining
the concepts taught in Marketing and Marketing Management courses. This
course curriculum, activities, and resources are written at the freshman
college level. This course focuses on the impact of marketing on society,
procedures used in buying behavior, procedures to manage marketing
information, procedures to develop and manage products, pricing
procedures, promotion, marketing channels, supply chain management,
retail operations, and global marketing.
Credit: 1
Type: Standard
Grade: 11-12
MU92 Honors Strategic Marketing***
This course challenges students by combining the content taught in
Marketing and Marketing Management. The curriculum, activities, and
resources utilized in this course are written at the freshman college level.
Topics include economics, marketing research, decision making, domestic
and international markets, human resource development, ethics, and
financial analysis. This honors course extends the Standard Course of Study
to a higher, more extensive level. Students will complete extensive written
assignments including a comprehensive performance product with an oral
presentation requirement.
Credit: 1
Type: Honors
Grade: 11-12
____ CTE Marketing Advanced Studies
This course requires students to work under the guidance of a teacher with
expertise in the content of the completer course in collaboration with
community members, business representatives, and other school-based
personnel. The four parts of the course include writing a research paper,
producing a product, developing a portfolio, and delivering a presentation.
Pre-requisite: Two CTE credits in one Career Cluster - One must be a
completer course.
Credit: 1
Type: Standard
Grade: 12