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76 Chapter 2 Overview of the Economic Transformation Programme Exhibit 2-1 Therefore we believe the starting point for the ETP should be the implementation of concrete changes in specific parts of the economy. That is why the 12 National Key Economic Areas (NKEAs) were selected. That is also why a programme of 12 labs was conducted, one for each NKEA. Each lab was asked to determine concrete initiatives and projects that would drive the economic transformation necessary for Malaysia to become a developed nation by 2020. The 12 labs, covering the 11 economic sectors and the development of Greater Kuala Lumpur/Klang Valley, were represented by the private sector and civil service and facilitated by PEMANDU (the Performance Management and Delivery Unit under the Prime Ministerâs Department). In all, 500 people participated, the majority of whom came from the private sector. The ideas generated in the ETP labs were anchored on the policy direction set out in the Tenth Malaysia Plan, including a private sector-led economy, market liberalisation to drive and encourage growth through innovation, development of world-class talent and investment in improving infrastructure. The labs, which ran for eight weeks, provided the private sector an opportunity to work on and shape a transformative, sector-specific strategy and roadmap. Each lab set out a detailed plan that describes the aspirations, strategies and concrete action plans for one of the 12 NKEAs. These plans include the required funding, investment and labour necessary to deliver the stated aspirations. Critical to the success of the labs was intense syndication and debate among multiple stakeholders including industry experts (international and domestic), potential investors, regulatory bodies and the Government. These syndication sessions helped ensure that the initiatives were tangible and realistic.