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Eco 2023 Chapter 11 Pure Monopoly Pure monopoly: exists when a single firm is the sole producer of a product for which there are no close substitutes. Characteristics: o Single seller o No close substitutes o Price maker – monopolist controls the total quantity supplied and thus has considerable control over price o Downward sloping demand – it can change its price by changing the quantity of the product it supplies/ o Barriers to entry – o Have no competitors because certain barriers keep potential competitors from entering the industry. Economic Technological Legal o Nonprice competition – the product produced by the pure monopolist may be either standardized or differentiated. Examples: o Utilities o Near monopolies o Intel o De Beers Barriers to Entry: o Factors that prohibit firms from entering the industry o Strong barriers effectively block all potential competitors o Types o Economies of Scale Created by M. Mari Fall 2003-1 Page 1 of 5 Declining average total cost with added firm size are extensive Therefore, firms will face lower cost the larger the output New firms that try to enter the industry as small scale producers cannot realize the cost economies of the monopolist and therefore cannot obtain the normal profits necessary for survival or growth Natural monopoly – the demand curve cuts the long-run ATC curve where average total costs are still declining Its lower unit cost would enable it to charge a lower price than if the industry were more competitive o Legal Barriers Patents – is the exclusive right of an inventor to use, or to allow another to use, her or his invention 20 years Offsets Research and Development costs Licenses – government may also limit entry into an industry by licensing o Control over Essential Resource Can use private property as an obstacle Monopoly Demand o The demand curve for the monopolist is very different from that of the pure competitor. o Because the monopolist is the industry, its demand curve is the market demand curve o Downward sloping o Implications of downward sloping demand curve o Marginal Revenue < Price It can increase sales only by charging a lower price. Total revenue will increase at a diminishing rate Marginal revenue curve lies below the demand curve Indicating that marginal revenue is less than price at every output quantity but the very first unit. Marginal revenue > 0 when Total revenue is increasing Created by M. Mari Fall 2003-1 Page 2 of 5 Marginal revenue = O when total revenue is maximized Marginal revenue < 0 when total revenue is decreasing o Monopolist is a price maker So firms with downward sloping demand curve can influence the market price by influencing supply o Monopolist sets price in the elastic region of the demand Since when demand is elastic, a decline in price will increase total revenue. Monopolist will produce in the elastic region of the demand curve Q P TR MR ATC TC MC Profit 0 172 0 0 100 -100 162 90 1 162 162 190 190 -28 142 80 2 152 304 135 270 34 122 70 3 142 426 113.33 340 86 102 60 4 132 528 100 400 128 82 70 5 122 610 94 470 140 62 80 6 112 672 91.67 550 122 42 90 7 102 714 91.43 640 74 Graph for Demand and Marginal Revenue Created by M. Mari Fall 2003-1 Page 3 of 5 Output and Price Determination o Profit maximization at o Marginal Revenue = Marginal Cost o Graph o Monopolist seeks maximum total profit, not maximum unit profit o Can have losses in the short run Economic Effects of Monopoly o Price > MC and Price > ATC o Not productive or allocative efficient Created by M. Mari Fall 2003-1 Page 4 of 5 Price Discrimination o Under certain conditions the monopolist can increase its profit by charging different prices to different buyers o Conditions o Monopoly power – some control over output and price o Market segregation – seller must be able to segregate buyers into distinct classes, each of which has a different willingness or ability to pay for the product o No resale – o Consequences o More profit o More production Regulated monopoly o Natural monopolies have been subject to rate regulation o Achieve P = MC or P = ATC Created by M. Mari Fall 2003-1 Page 5 of 5