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NOTES: Marketing is All Around Us
Section 1 – Marketing and the Marketing Concept
The Scope of Marketing
Ideas:
Goods:
Services:
Seven Marketing Core Functions
Channel Management:
Marketing Information Management:
Market Planning:
Pricing:
Product/Service Management:
Promotion:
Selling:
The Marketing Concept:
Needs:
Wants (Desires):
Customer Relationship Management (CRM)
Section 2 – The Importance of Marketing
Economic Benefits of Marketing:
New and Improved Products:
Lower Prices:
Economic Utility:
Form:
Place:
Time:
Possession:
Information:
Section 3 – Fundamentals of Marketing
Market:
Market Identification:
Consumer Market:
Organizational Market:
Market Share:
Market Segmentation:
Target Market:
Customer Profile:
Demographics:
Psychographics:
Geographics:
Marketing Mix (Four Ps):
Product:
Price:
Place:
Promotion:
Forms of Promotion: