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Chapter 6 Learning Vocabulary Term Definition learning associative learning classical conditioning unconditioned response conditioned response unconditioned stimulus conditioned stimulus acquisition extinction spontaneous recovery generalization discrimination learned helplessness operant conditioning law of effect operant chamber shaping discriminative stimulus positive reinforcement negative reinforcement primary reinforcer conditioned reinforcer cognitive map punishment positive punishment (punishment by addition) negative punishment (punishment by removal) Person Biographical Information Contribution to Psychology Ivan Pavlov BF Skinner John B. Watson Albert Bandura Edward L. Thorndike Robert Rescorla Robert Koelling Wolfgang Kohler John Garcia