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BA 2303 Learning Objectives 1.Explain what is meant by a marketing channel of distribution and why intermediaries are often needed. 2.Distinguish among traditional marketing channels, electronic marketing channels, multichannel distribution, and different types of vertical marketing systems. 3.Describe factors considered by marketing executives when selecting and managing a marketing channel. 4.Recognize how conflict, co-operation, and legal considerations affect marketing channels relationships. 5.Recognize the relationship among marketing channels, logistics, and supply chain management, and how a companyâs supply chain aligns with its marketing strategy. 6.Identify the major logistics costs and customer service factors that managers consider when making supply chain decisions. 7.Describe the key logistics functions in a supply chain.
