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MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU
ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES
ENHANCE VISIBILITY OF YOUR
SITE WITH SEARCH ENGINE
MARKETING PROFESSIONAL
SERVICES
MARKETING SERVICES AVAILABLE IN APAC
MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU
ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES
Do you know that as you read this, thousands of
people around the world are using the Internet to
search for products, services and topics that matter to
them? Companies are leveraging on the power of the
Internet to deliver marketing message and attract
more customers. Take the first step in raising
awareness about your products online and reaping the
rewards of boosting sales with Search Engine
Marketing!
Search Engine Marketing (SEM) improves the
visibility and promotes the ranking of your Website in
results of search engines such as Google, Yahoo, Bing
and Baidu. SEM allows you to choose keywords
associated with your products or services. When
someone searches for your keywords, SEM puts your
website on top of the search results. This enhances
visibility, attracting potential customers to actually
visit your Website.
HOW CAN I BENEFIT FROM SEM?
SEM has unique characteristics that allow you to showcase your message to a select audience that most likely will
purchase your product.
Greater traffic. SEM will only promote your Website to searches that are relevant to what you are selling. This
increases the click through rate (CTR), which is the number of times someone clicks an ad, divided by the frequency
an ad was shown. The higher the CTR, the more visits you get to your Website.
Flexible. SEM lets you choose set of keywords that are most relevant to you. Customizing keywords allows you to
adjust your advertising coverage to a bigger or very specific set of audience. You can also choose which countries
you want your ad to be displayed!
Cost-efficient. Make the most of your advertising budget by only paying when someone clicks your ad in the search
result. The cost per click (CPC) gets more expensive if there are more companies purchasing similar keywords.
WHEN SHOULD I USE SEM?
SEM is the ideal solution if you aim to:
Drive high-quality, low-volume traffic to specific campaigns (for example, a contest microsite)
Promote a campaign to a group audience of specific niche or vertical industry
Maximize Internet advertising at a very limited budget
Direct a consistent traffic over the long term (for example, an ongoing campaign in your eMEGO microsite)
Useful SEM tips! CPC changes for different countries, and gets more expensive when you have greater competition
for similar keywords. For best results, keywords should be specific rather than generic. Ads should only be displayed
on countries where you have presence. We’re here to help you design an effective SEM strategy that’s within your
budget!
MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU
ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES
WHERE WILL YOU PUT MY ADS?
Currently, we offer SEM services on channels such as Google Adwords, Yahoo! Search Marketing and Baidu (China).
Check out how SEM directs traffic to your microsite.
Sponsored Links in
Search Engine (Google,
Baidu, Yahoo!)
Landing Pages
Your Product Pages
HOW MUCH WOULD SEM COST ME?
We offer SEM Professional Services that allow you to gain the most of your buck—maximise your Internet advertising
mileage at a minimal investment!
Description
Cost
SEM Service Package
US$ 900
Keyword Research
Creation and design of up to 3 keyword groups
Generation of relevant search keywords (up to a maximum of 1,500
keywords
Account setup and configuration
Bid management
Copywriting Services
Development of text advertisement for each keyword group.
Support Scope
Support for one language—choose from English or Simplified Chinese*
Support for Google, Baidu and Yahoo! Search Engines
* Separate quotation for other languages can be provided upon request
Search Engine Cost Per Click (CPC)
South East Asia (SG, MY, TH, ID, PH, VN)
Australia / New Zealand
China
India
Hong Kong
Landing Page – Creative and Production Services
Single Page Microsite
Two-Page Microsite
Three-Page Microsite
* All charges above are inclusive of copywriting service
Variable Cost
Variable Cost
Variable Cost
Variable Cost
Variable Cost
US$ 400
US$ 640
US$ 880
MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU
ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES
HOW CAN I FUND MY SEM CAMPAIGN?
We are pleased to inform you that Motorola has identified a support vendor that can offer the service at a
pre-negotiated rate. These Motorola-reviewed SEM packages mean you can readily setup a SEM campaign
immediately to enhance your web visibility. On a case-by-case basis, you can utilize your partner cooperative funds to
cover the cost of your SEM campaign!
Start driving potential customers to your websites with SEM! Email [email protected] or put a request
here to learn how you can kick start with our Motorola-enabled SEM campaign!
Enhance the performance of SEM by optimizing your website with Search Engine Optimization! Download a copy of
the Digital Marketing Guide here to learn more about SEO.
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trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are
the property of their respective owners. ©2011 Motorola, Inc. All rights reserved.
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