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MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES ENHANCE VISIBILITY OF YOUR SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES MARKETING SERVICES AVAILABLE IN APAC MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES Do you know that as you read this, thousands of people around the world are using the Internet to search for products, services and topics that matter to them? Companies are leveraging on the power of the Internet to deliver marketing message and attract more customers. Take the first step in raising awareness about your products online and reaping the rewards of boosting sales with Search Engine Marketing! Search Engine Marketing (SEM) improves the visibility and promotes the ranking of your Website in results of search engines such as Google, Yahoo, Bing and Baidu. SEM allows you to choose keywords associated with your products or services. When someone searches for your keywords, SEM puts your website on top of the search results. This enhances visibility, attracting potential customers to actually visit your Website. HOW CAN I BENEFIT FROM SEM? SEM has unique characteristics that allow you to showcase your message to a select audience that most likely will purchase your product. Greater traffic. SEM will only promote your Website to searches that are relevant to what you are selling. This increases the click through rate (CTR), which is the number of times someone clicks an ad, divided by the frequency an ad was shown. The higher the CTR, the more visits you get to your Website. Flexible. SEM lets you choose set of keywords that are most relevant to you. Customizing keywords allows you to adjust your advertising coverage to a bigger or very specific set of audience. You can also choose which countries you want your ad to be displayed! Cost-efficient. Make the most of your advertising budget by only paying when someone clicks your ad in the search result. The cost per click (CPC) gets more expensive if there are more companies purchasing similar keywords. WHEN SHOULD I USE SEM? SEM is the ideal solution if you aim to: Drive high-quality, low-volume traffic to specific campaigns (for example, a contest microsite) Promote a campaign to a group audience of specific niche or vertical industry Maximize Internet advertising at a very limited budget Direct a consistent traffic over the long term (for example, an ongoing campaign in your eMEGO microsite) Useful SEM tips! CPC changes for different countries, and gets more expensive when you have greater competition for similar keywords. For best results, keywords should be specific rather than generic. Ads should only be displayed on countries where you have presence. We’re here to help you design an effective SEM strategy that’s within your budget! MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES WHERE WILL YOU PUT MY ADS? Currently, we offer SEM services on channels such as Google Adwords, Yahoo! Search Marketing and Baidu (China). Check out how SEM directs traffic to your microsite. Sponsored Links in Search Engine (Google, Baidu, Yahoo!) Landing Pages Your Product Pages HOW MUCH WOULD SEM COST ME? We offer SEM Professional Services that allow you to gain the most of your buck—maximise your Internet advertising mileage at a minimal investment! Description Cost SEM Service Package US$ 900 Keyword Research Creation and design of up to 3 keyword groups Generation of relevant search keywords (up to a maximum of 1,500 keywords Account setup and configuration Bid management Copywriting Services Development of text advertisement for each keyword group. Support Scope Support for one language—choose from English or Simplified Chinese* Support for Google, Baidu and Yahoo! Search Engines * Separate quotation for other languages can be provided upon request Search Engine Cost Per Click (CPC) South East Asia (SG, MY, TH, ID, PH, VN) Australia / New Zealand China India Hong Kong Landing Page – Creative and Production Services Single Page Microsite Two-Page Microsite Three-Page Microsite * All charges above are inclusive of copywriting service Variable Cost Variable Cost Variable Cost Variable Cost Variable Cost US$ 400 US$ 640 US$ 880 MOTOROLA SOLUTIONS MARKETING SERVICE BUREAU ENHANCE VISIBILITY OF YOUR EMEGO SITE WITH SEARCH ENGINE MARKETING PROFESSIONAL SERVICES HOW CAN I FUND MY SEM CAMPAIGN? We are pleased to inform you that Motorola has identified a support vendor that can offer the service at a pre-negotiated rate. These Motorola-reviewed SEM packages mean you can readily setup a SEM campaign immediately to enhance your web visibility. On a case-by-case basis, you can utilize your partner cooperative funds to cover the cost of your SEM campaign! Start driving potential customers to your websites with SEM! Email [email protected] or put a request here to learn how you can kick start with our Motorola-enabled SEM campaign! Enhance the performance of SEM by optimizing your website with Search Engine Optimization! Download a copy of the Digital Marketing Guide here to learn more about SEO. MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. ©2011 Motorola, Inc. All rights reserved. 58 Tras Street #03-01 Singapore 078997 Tel: +65 6224 8689 | Fax: +65 6224 8735 [email protected] | www.vintedge.com