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At a Glance Contact Your Profile Dates and Deadlines The University Seek an international career The program admits students Aalen University is one of the in different working fields only once a year in winter leading research institutions Prof. Dr. Jae-Aileen Chung and enjoy the challenge of semester. among the Universities of Phone +49 (0) 7361 576-2390 working in a demanding environment. Degree Applied Sciences in BadenThe last date for the receipt Württemberg. One of the key of the application is July 15th missions of Aalen University is of every year. to deliver a focused education Master of Arts (M.A.) in Inter- combining the developments You can apply directly online in industry with the latest Duration (German applicants) or mail research findings. •Three semesters including the documents (foreign one to prepare your master applicants) to: More thesis Zulassungsamt The institution builds on •Total scope of 90 ECTS Admission Criteria •A bachelor’s degree from a state-recognized or -accredited higher learning institution •A minimum of German GPA 2,5 •A minimum of C1 level Eng- [email protected] Departmental Office to our 5,600 students by Application national Marketing and Sales Program Coordinator Hochschule Aalen Beethovenstraße 1 73430 Aalen +49 (0) 7361 576-2500 [email protected] www.hs-aalen.de/bewerbung this tradition by expanding its research capabilities and Claudia Klement Phone +49 (0) 7361 576-2305 [email protected] intensifying its relationship with firms. We offer an attractive, modern environment to students. Therefore Aalen University is the first choice to those who seek industry- Research Assistant Philipp Ottenstein Phone +49 (0) 7361 576-2534 [email protected] focused education with an eye towards the globe. lish. Official tests e.g. TOEFL, TOEIC, IELTS are accepted or equivalents. •A minimum of C1 level International Marketing and Sales German. Official tests e.g. TestDaF, Goethe Certificate are accepted or equivalents. •At least 50 per cent of the Credit Points from the Master of Arts (M.A.) www.hs-aalen.de/s/mim 1604-V03 bachelor´s degree in business or economics related fields www.hs-aalen.de Master of Arts International Marketing and Sales Course of Study Program Plan Designed to be completed within three semesters. The first two Competencies semesters consist of two types of courses: first, required fundaThe field of marketing and sales is experiencing a series of The MIM master program raises the standard of marketing mental courses; second, elective courses to reflect specialization, challenges and opportunities: servitization, emergence of and sales, especially in the service markets. some of which can be selected from other business master’s new data technologies, price pressures, and increased M&As. •It incorporates market demand, expands teaching into programs. In the third semester, the thesis is completed under As a response, the M.A. International Marketing and Sales supervision. managing impression, analyze the current training trends and research on marketing and sales development. program (MIM) program builds upon the classic skills of •Our global network is a platform to connect students, marketing and sales, such as identifying customers through corporate executives and faculty members. Our strong com- market analysis and achieving the best end value for both the munity leads to a strong community network. Students get customer and the company, to train students to devise and prepared and connected for a successful career path. implement practical but innovative marketing and sales strategies. Teaching Philosophy Our objective is to develop students’ skill to understand the latest research and insights and to use those tools by applying them to real business problems. To achieve that goal of active learning, we offer our students a small, interactive classroom experience, coupled with a variety of teaching formats, like lectures, group and individual projects, and research opportunities. Career Opportunities After the program, MIM students will be prepared for diverse Program Overview career paths, including product management, sales and Semester account management, and strategic market planning. 3 30 CPs 2 30 CPs Qualitative Research in Business (5 CPs) 30 CPs Research in Business (Quantitative Research Methods) (5 CPs) During your program, you will have acquired practical know- Masterthesis how, analytical skills, and a deepened knowledge-set of a specialist and therefore you can join either an operational 1 Research Methods (mandatory) Marketing & Sales II (5 CPs) Legal Environment of Marketing & Sales (5 CPs) Business Intelligence (5 CPs) CRM Development (5 CPs) Managerial Economics & Pricing (5 CPs) Complex Organizational Structures (5 CPs) International Economics & Markets (5 CPs) department in a firm or a strategic one: •Sales •Marketing Marketing & Sales I (5 CPs) Mandatory modules Market Research in Marketing & Sales (5 CPs) Electives (Select two courses from the MIM master program or courses from other master´s degree programs of Aalen University with permission) Persuasion & Negotiation (5 CPs) •Business strategy •Product management •Consulting