Download International Marketing and Sales

At a Glance
Contact
Your Profile
Dates and Deadlines
The University
Seek an international career
The program admits students
Aalen University is one of the
in different working fields
only once a year in winter
leading research institutions
Prof. Dr. Jae-Aileen Chung
and enjoy the challenge of
semester.
among the Universities of
Phone +49 (0) 7361 576-2390
working in a demanding
environment.
Degree
Applied Sciences in BadenThe last date for the receipt
Württemberg. One of the key
of the application is July 15th
missions of Aalen University is
of every year.
to deliver a focused education
Master of Arts (M.A.) in Inter-
combining the developments
You can apply directly online
in industry with the latest
Duration
(German applicants) or mail
research findings.
•Three semesters including
the documents (foreign
one to prepare your master
applicants) to:
More
thesis
Zulassungsamt
The institution builds on
•Total scope of 90 ECTS
Admission Criteria
•A bachelor’s degree from a
state-recognized or
-accredited higher learning
institution
•A minimum of German GPA 2,5
•A minimum of C1 level Eng-
[email protected]
Departmental Office
to our 5,600 students by
Application
national Marketing and Sales
Program Coordinator
Hochschule Aalen
Beethovenstraße 1
73430 Aalen
 +49 (0) 7361 576-2500
 [email protected]
 www.hs-aalen.de/bewerbung
this tradition by expanding
its research capabilities and
Claudia Klement
Phone +49 (0) 7361 576-2305
[email protected]
intensifying its relationship
with firms. We offer an attractive, modern environment to
students. Therefore Aalen
University is the first choice
to those who seek industry-
Research Assistant
Philipp Ottenstein
Phone +49 (0) 7361 576-2534
[email protected]
focused education with an eye
towards the globe.
lish. Official tests e.g. TOEFL,
TOEIC, IELTS are accepted or
equivalents.
•A minimum of C1 level
International Marketing
and Sales
German. Official tests e.g.
TestDaF, Goethe Certificate
are accepted or equivalents.
•At least 50 per cent of the
Credit Points from the
Master of Arts (M.A.)
www.hs-aalen.de/s/mim
1604-V03
bachelor´s degree in business
or economics related fields
www.hs-aalen.de
Master of Arts International
Marketing and Sales
Course of Study
Program Plan
Designed to be completed within three semesters. The first two
Competencies
semesters consist of two types of courses: first, required fundaThe field of marketing and sales is experiencing a series of
The MIM master program raises the standard of marketing mental courses; second, elective courses to reflect specialization,
challenges and opportunities: servitization, emergence of
and sales, especially in the service markets.
some of which can be selected from other business master’s
new data technologies, price pressures, and increased M&As.
•It incorporates market demand, expands teaching into programs. In the third semester, the thesis is completed under
As a response, the M.A. International Marketing and Sales
supervision.
managing impression, analyze the current training trends and research on marketing and sales development.
program (MIM) program builds upon the classic skills of
•Our global network is a platform to connect students, marketing and sales, such as identifying customers through
corporate executives and faculty members. Our strong com-
market analysis and achieving the best end value for both the
munity leads to a strong community network. Students get
customer and the company, to train students to devise and
prepared and connected for a successful career path.
implement practical but innovative marketing and sales
strategies.
Teaching Philosophy
Our objective is to develop students’ skill to understand the
latest research and insights and to use those tools by applying
them to real business problems. To achieve that goal of active
learning, we offer our students a small, interactive classroom
experience, coupled with a variety of teaching formats, like
lectures, group and individual projects, and research opportunities.
Career Opportunities
After the program, MIM students will be prepared for diverse
Program Overview
career paths, including product management, sales and
Semester
account management, and strategic market planning.
3
30
CPs
2
30
CPs
Qualitative Research
in Business
(5 CPs)
30
CPs
Research in Business
(Quantitative Research
Methods)
(5 CPs)
During your program, you will have acquired practical know-
Masterthesis
how, analytical skills, and a deepened knowledge-set of a
specialist and therefore you can join either an operational
1
Research Methods
(mandatory)
Marketing & Sales II
(5 CPs)
Legal Environment of
Marketing & Sales
(5 CPs)
Business Intelligence
(5 CPs)
CRM Development
(5 CPs)
Managerial Economics
& Pricing
(5 CPs)
Complex
Organizational
Structures
(5 CPs)
International
Economics & Markets
(5 CPs)
department in a firm or a strategic one:
•Sales
•Marketing
Marketing & Sales I
(5 CPs)
Mandatory modules
Market Research in
Marketing & Sales
(5 CPs)
Electives
(Select two courses from the MIM master program or courses from
other master´s degree programs of Aalen University with permission)
Persuasion &
Negotiation
(5 CPs)
•Business strategy
•Product management
•Consulting