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Why is Media Important in Today’s Societies ( globally)? The present age is called the age of information. And mass media are the powerful and the most effective instruments of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful and quick means of communication, of broadcasting news and views, of disseminating ideas and messages and making information available anywhere in the world. The means of communicating news and information is termed as mass media. Mass media is classified into two categories. One is print media and another is electronic media. Print media include newspaper, magazines, journals and other printed materials while electronic media included radio, television, satellite channels, the Internet, cinema and others. In the world of today, media has become as necessary as food and clothing. The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement have poisoned its virtues. Media is in charge of information, education, entertainment, advertising, and correlation of parts of society. Media play the role of a bridge between government and general people in times of different national need. Media do not simply provide people with information, news and ideas but also raise the various issue on socio-economy-political matters. They also form consciousness and public opinions in different problems and issues. People express their opinions. Through media, various formats of programmes like a talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published. Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them. Today right to information is recognized as one of the fundamental rights of people, and media ensure this right. In today’s world of globalization, the impact and influence of mass media are more than ever and all pervasive. Media affect the influence almost all aspects of our life. Mass media have the profound influence on people’s thinking, sentiment, sensibilities and their mode of reactions. Thus, media can direct people to both constructive and destructive purposes. If the power of media is used positively it can do good to society and a country. But if the power in mishandled or misused for any vested interest by any quarter or by gay propaganda party then it can cause great harm, anarchy, and confusion in society and in the state. Media are so influential and powerful that people instantly believe what they hear or watch on media. Mass media play an important role in today’s world of communication and information. It is up to us to draw benefit or harm from media to evaluate and judge the message of media. We need to be careful about dealing with mass media. Considering the far-reaching influence, concerned authorities should use them for the greater benefit of mankind. No doubt, media has played the significant role in making the world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately, media these days has become a COMMERCIALIZED SECTOR, eying the news which is hot and good at selling.