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Value PED Classification Explanation Zero Perfectly inelastic demand The same amount is demanded no matter what the price 0â1 Inelastic The % change in demand is less than the % change in price. It can raise the price and not lose much demand, increasing sales revenue 1 Unit elasticity % change in demand = and opposite to the % change in price. Any change in price will be matched by a change in demand, revenue will remain constant 1 â infinity Elastic demand % change in demand is greater than the % change in price. If price is lowered demand will increase and increase sales revenue
