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Multinational Market Regions
and Market Groups
Chapter 10
Multinational Market Regions
• What are they?
• Basis
– Economic
– Political
– Geographic proximity
– Cultural factors
Types of Multicultural Cooperation
• Regional Cooperation Groups
• Free Trade Area
• Customs Union
• Common Market
• Political Union
Europe
• European Community
– The Single Europe Act
• Harmonization
• Mutual recognition
– EC Institutions
• Council of Ministers, European Parliament,
European Court of Justice
– European Free Trade Association & European
Economic Area
Europe
• European Union
– Maastricht Treaty
• Economic & Monetary
Union
• Political integration
– Treaty of Amsterdam
(1997)
• Expansion
Source: http://www.wikipedia.org
Europe
• Marketing in Europe
– Opportunities
– Problems
– Reciprocity
• Marketing Mix Implications
• Commonwealth of Independent States
• Central European Free Trade Area
The Americas
• North American Free
Trade Agreement
(NAFTA)- 1994
– Three countries
• Southern Cone Free
Trade Zone (Mercosur &
Andean Community)
– Most influential zone in
South America
– Brazil
Source: en.mercopress.com
The Americas
• Latin America Integration Association
• Caribbean Community and Common
Market
• NAFTA + SAFTA= FTAA??
Asian-Pacific Rim
• Association of
•
Southeast Asian
Nations
ASEAN+3
– ASEAN+ Japan, China,
and South Korea
• Asia-Pacific Economic
Cooperation
Source:www.asean.or.jp
Other Trade Areas
• Africa
– Economic Community of West African States
– South African Development Community
• Middle East
– Arab Common Market
– Arab Free Trade Area
– Regional Cooperation for Development
– Organization of the Islamic Conference
The Future?
• Powerful Trade Areas
• Emerging Market Focus
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