Download Make better business decisions Data mining makes the difference

C O N S U LT I N G
MODELLING
SERVICE
Make better business decisions
Let SPSS handle your data mining and modelling, so you can focus on results
Better information leads to better, more informed decision making. What if you were able to make decisions
more confidently knowing they were based on sound data mining techniques? What if you could use powerful data
mining techniques when you don't have the in-house skills, tools or time to do so?
Turn to the experts at SPSS for data mining and modelling
SPSS MODELLING SERVICE ENABLES YOU TO:
SPSS MODELLING SERVICE:
Tap into the results of data mining regardless of your in-
Reviews your business issue and translates it into
house resources, skills or tools
Solve your most pressing business problems by finding
answers in your data
potential data mining techniques
Identifies a specific customer behaviour or desired outcome to model
Predict behaviour and identify specific individuals most
likely to exhibit that behaviour
Make smart investment decisions by investing your money where it's most likely to achieve results
Gathers your data and confirms that it is ready for
analysis
Builds the most predictive model for the data
Provides a scored list of all individuals, based on their
likelihood to exhibit the behaviour
Let our data mining consultants help you solve your most pressing
business problems. You can be more productive by having SPSS
mine your data and deliver strategic business models right to you.
We'll find the answers you need from your data, when you don't
have the time or resources to do it yourself. Plus, when you work
with SPSS, you can be assured that we will apply your business
objectives to the right data so you can find on-target answers to
your challenge.
USE THE SPSS MODELLING SERVICE FOR:
Marketing campaign response
Lifetime value
Churn and retention
Customer profiling
And, much more!
SAMPLE MODELLING SERVICES AGENDA (WITH WELL-FORMED DATA, MOST PROJECTS RANGE FROM 5 TO 20 DAYS)
PHASE 1
PHASE 2
PHASE 3
PHASE 4
BUSINESS REVIEW AND
S E G M E N TAT I O N
PROFILING
E V A L U AT I O N A N D
SPSS works with your staff to
SPSS conducts data mining to
We then use the best model to
SPSS consultants apply the
discuss business problems and
thoroughly evaluate the results.
examine and identify specific
model to your entire target list
objectives. We focus the analy-
We perform powerful segmen-
characteristics related to the
or customer database. Then,
sis on one desired customer
tation to identify customers or
desired behaviour, such as indi-
we give you a score for each
behaviour or outcome meas-
groups who did or did not
viduals who are most likely to
individual, which predicts his
ure. This way, the model gives
exhibit the desired behaviour.
respond to a promotion. These
or her likelihood to exhibit the
you meaningful results that we
Our experts also perform a
profiles tell you about cus-
desired behaviour, such as
can apply to future actions.
variety of data mining methods
tomers or individuals, so you
responding to your promotion.
Next, we conduct a data audit
such as decision trees, neural
can uncover other people with
We give you the model and a
to validate your data's integri-
networks and logistic regres-
similar characteristics.
final report with detailed find-
ty. It also identifies what data
sion to build models, compare
can be used for analysis and
results and find the one, or
what data are missing.
best data combination with the
D ATA A U D I T
DEPLOYMENT
ings and recommendations.
most predictive power.
Visit our Web site: www.spss.com or www.spss.ch
SPSS (Schweiz) AG, Schneckenmannstr. 25, 8044 Zürich, Phone 0041 1 266 90 30, Email [email protected]
Data mining makes the difference